Frontline Education
Account Executive I - New Business - Mid-Atlantic
Salesforce
Edtech.com's Summary
Frontline Education is hiring an Account Executive I - New Business to grow their impact by acquiring new K-12 district customers within the Mid-Atlantic region. This role involves independently managing the full new-logo sales cycle, building relationships with school leaders, and using AI and Salesforce to strategically target and prioritize opportunities.
Highlights
- Expand Frontline's solutions to new K-12 districts in the Mid-Atlantic region (OH, PA, DE, DC, MD, VA, NC, WV).
- Develop and maintain territory plans and prioritize prospects using AI and Salesforce tools.
- Drive outbound prospecting and convert inbound interest into qualified opportunities.
- Lead discovery meetings, collaborate with Solutions Consulting for demos, and manage proposals.
- Engage with district leadership, including cabinet-level decision makers, to build strong relationships.
- Ensure smooth handoffs to Client Experience teams for onboarding, documenting success metrics.
- Maintain accurate Salesforce data, provide reliable sales forecasting, and represent Frontline at regional events.
- Required skills include two to four years of field sales experience, strong prospecting ability, and discipline in sales cycle management.
- Comfortable leveraging AI for research, prioritization, and personalized outreach.
- Competitive compensation range of $85,000-$95,000 base with OTE up to $180,000, plus health benefits, 401(k), and performance incentives.
Account Executive I - New Business - Mid-Atlantic Full Description
Account Executive I- New Business - Mid-Atlantic
Location: United States
Description
Account Executive I - New Business
Location Remote within assigned territory (Mid Atlantic - OH, PA, DE, DC, MD, VA, NC, WV), with travel as needed. Candidates must reside within the region due to onsite travel expectations.
How you'll contribute to our mission
As an Account Executive I – New Business, you will expand Frontline’s impact by bringing our connected solutions to new K–12 district partners across the Mid-Atlantic region. You’ll focus exclusively on acquiring net new district customers, owning a whitespace territory and building meaningful relationships with school leaders who are looking for smarter, more efficient ways to support their staff and students.
In this role, you are an autonomous seller who takes pride in disciplined execution, thoughtful outreach, and creating new opportunities that help districts operate more effectively. Your work directly contributes to helping educators save time, gain insight, and focus on what matters most — student success.
How you'll drive success
You will own and execute the full new-logo sales cycle while maintaining strong operational discipline and collaboration.
Own Whitespace Territory Planning
- Build and maintain a territory plan for non-customer districts.
- Identify, segment, and prioritize prospects.
- Use AI and Salesforce to guide targeting.
Generate and manage a strong pipeline
- Drive outbound prospecting.
- Convert inbound interest into qualified opportunities.
- Maintain pipeline coverage for current and future quarters.
Run the full new-logo cycle
- Lead discovery meetings.
- Partner with Solutions Consulting for tailored demos.
- Own proposals and evaluation steps.
Engage district leadership
- Build relationships with operational leaders.
- Grow confidence engaging cabinet-level decision makers.
Ensure clean handoff
- Document expectations and success metrics.
- Partner with Client Experience for onboarding.
Operate with discipline
- Maintain accurate Salesforce hygiene.
- Provide reliable forecasting.
- Represent Frontline at regional events.
Throughout your work, you’ll thoughtfully leverage technology and AI-enabled tools to inform prospect research, personalize outreach, and prioritize opportunities — always keeping human relationships at the center of your approach.
What you bring to help us grow
- Two to four years of field sales experience.
- Demonstrated success generating new business pipeline.
- Strong prospecting skills.
- Ability to run early-stage sales cycles.
- Strong organizational discipline.
You bring curiosity, initiative, and the confidence to engage new districts with credibility and care. You are motivated by building something new and thrive in environments where ownership and accountability matter.
What you'll need to thrive
- Comfort using AI for prospect research and personalization.
- Ability to leverage AI insights for prioritization.
- A proactive, self-directed approach to managing your territory.
- Confidence engaging senior district leaders in thoughtful, value-driven conversations.
- A disciplined mindset toward forecasting, documentation, and follow-through.
Success in this role comes from balancing persistence with empathy, structure with adaptability, and technology with authentic connection.
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being
• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
Continuous Learning and Growth
• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose
• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
Compensation & Benefits
This role offers a competitive compensation range of $85-$95,000.00 with OTE of $180,000.00 aligned to experience, skills, and territory scope. Account Executives are eligible for performance-based incentive compensation in addition to base salary, along with comprehensive health benefits, 401(k), and other programs designed to support your well-being and financial future.
Inclusion, Belonging & Equal Opportunity
Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Our Privacy Policy: Your privacy is important to us. Click here to read our general Privacy Statement and click here to read our Applicant Privacy Statement.
Interview Process & Data Privacy
As part of our interview process, Frontline may use video conferencing tools that include photo capture and automated transcription features. A screenshot or photo may be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
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