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edtech.com
University of Maryland logo

University of Maryland

Alumni Marketing Coordinator (VPUR)

🇺🇸 College Park, MD

🕑 Full-Time

💰 $66K - $79K

💻 Marketing

🗓️ November 3rd, 2025

Canva Salesforce

Edtech.com's Summary

University of Maryland College Park (UMCP) is hiring an Alumni Marketing Coordinator (VPUR). This role involves managing email marketing strategies by creating, editing, evaluating, and enhancing email communications for the Alumni Association. The Coordinator will collaborate with various teams and volunteers to engage over 431,000 alumni, analyze data to optimize outreach strategies, and drive increased attendance and engagement with the university's alumni network.

Highlights
  • Manage email marketing activities including creation, editing, evaluation, and enhancement.
  • Collaborate with Alumni Association teams, key volunteers, and the Alumni Marketing team in the Office of Marketing and Communications.
  • Analyze communication strategies and data to recommend effective outreach methods to engage over 431,000 alumni.
  • Use email marketing platforms such as Salesforce and MailChimp, and graphic creation tool Canva.
  • Salary range is $65,756 to $78,907.20 annually.
  • Requires a Bachelor’s degree from an accredited university and at least one year of professional marketing or communications experience.
  • Skills include oral and written communication, proficiency in Microsoft Office, multitasking, and sensitivity to diverse communities.
  • Preferences include 2-3 years of email marketing experience and 1 year in higher education.
  • Work involves some evenings and weekends, occasional travel under 5%, and the ability to lift up to 25 pounds.
  • Position is part of the VPUR-People and Engagement Department as a staff regular role.

Alumni Marketing Coordinator (VPUR) Full Description

Job Description Summary

Organization's Summary Statement:
At the Alumni Association, we inspire lifelong connections with a global network of Maryland alums. In an effort to achieve this vision, we connect, cultivate and channel the power of alumni to enrich themselves and advance the university through membership, event engagement, and volunteerism.

The Alumni Marketing Coordinator will be responsible for managing email marketing strategies for the Alumni Association. This includes the management of activities related to email marketing including creation, editing, evaluation and enhancement.

The Coordinator will collaborate with all Alumni Association teams, key volunteers and the Alumni Marketing team in the Office of Marketing and Communications to execute marketing strategies designed to engage 431,000+ alumni with their alma mater. They will analyze communication strategies and data to make recommendations on the most effective methods for outreach to engage constituents, thus improving communication efforts in order to increase attendance at events and engagement with the Alumni Association.

This position is integral to the success of our organization with opportunities for professional growth and development. The Coordinator will join a high performing, energetic team that works toward achieving the mission and vision of the Alumni Association and the university.

Preferences:
-2-3 years email marketing experience
-1 year higher education experience
-Experience using email marketing platforms, such as Salesforce, MailChimp, etc.
-Experience using graphic creation program Canva
-Proven track record of making data-driven decisions
-Keen attention to detail
-Creative thinker
-Organized, proactive communicator
-Ability to manage multiple competing priorities while meeting deadlines

Physical Demands: 
-Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. 
-Ability to work some evenings and weekends as necessary
-Ability to lift or move up to 25 pounds
-Local or out of state travel less than 5%

Licenses/ Certifications: N/A

*All applications should include a resume and cover letter.

This position does not provide visa sponsorship now or in the future. Candidates must be able to provide proof of ongoing eligibility to work in the USA.

Minimum Qualifications

Education: Bachelor's degree from an accredited college or university. Experience: One (1) year of professional communications or marketing experience. Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education. Knowledge of communications and marketing. Skill in oral and written communication.Skill in the use of Microsoft Office products. Ability to multitask and prioritize assignments.Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.

Additional Job Details

Required Application Materials: Resume and Cover Letter
 
Best Consideration Date: November 14, 2025
 
Posting Close Date: NA
 
Open Until Filled: Yes
 

Job Risks

Not Applicable to This Position

Financial Disclosure Required

No
For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

VPUR-People and Engagement

Worker Sub-Type

Staff Regular

Salary Range

$65,756-$78,907.20

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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