Edtech.com's Summary

Chess.com is hiring an ASO Marketing Manager. The role involves optimizing the performance of the Chess.com app and other smaller apps in the iOS and Android App Stores. The candidate will collaborate with designers to experiment with app icons and images, as well as work with events and product teams to promote features and premium products. The person should be passionate about growing the app's presence and be skilled at analyzing data to identify growth opportunities.

Highlights

Manage and optimize app store presence across iOS and Android platforms.
Monitor key performance metrics like installs, reviews, and registration rates.
Collaborate with product, content, and design teams to maximize app growth.
Communicate insights and feedback from user reviews.
4+ years experience managing app store presence for large-scale apps.
Deep analytical skills and a strong marketing background.
Full-time, remote position.
Strong written and verbal communication skills are essential.

ASO Marketing Manager Full Description

ASO Marketing Manager
Marketing & Growth

Remote

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.

About You

We’re looking for an ASO Marketing Manager to join our amazing marketing team and help us grow chess! In this role you’ll focus on optimizing the performance of our core Chess.com app, as well as a few other smaller apps, in the iOS and Android App Stores. You will work with our designers to experiment with new icons and images, and work with our events and product teams to highlight features, content, activations, and our subscription premium product.

The ideal candidate will have deep and demonstrable experience growing apps from store presence to install to registration and beyond! You’ll dive into the data and look for opportunities to grow, as well as stay on top of best practices in the industry to maximize our presence. And most of all, you will be excited to grow chess!

What you'll do

Manage our core Chess.com, and other supporting apps, presence in the iOS and Android app stores
Monitor and report on performance across all key metrics (installs, uninstalls, reviews, install rates, registration rates, etc)
Leverage events and other tools to drive engagement of both active and lapsed players
Work with other teams like product, content, and monetization to use the app store as a growth tool
Partner with design, copyrighting, and other teams to best represent the joy of chess for prospective players!
Coordinate with our review monitoring team to capture and act on insights and user feedback

Preferred Skills

4+ years of managing app store presence for apps at scale
Deep analytical curiosity and meticulousness
Strong marketing instincts combined with knowledge of best practices
Ability to take ownership of initiatives
Excellent written and verbal communication skills, with the ability to clearly explain decisions and present data-backed solutions
Sense of ownership, responsibility, and a continuous improvement mindset to enhance the overall user experience and business impact

Bonus points for...

A love for the game of Chess and knowledge of our product
Good with marketing creative ideation

About the Opportunity

This is a full-time opportunity
We are 100% remote (work from anywhere!)

---

You can learn more about us here:

Original Job Description

ASO Marketing Manager
Marketing & Growth

Remote

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

About You

What you'll do

Manage our core Chess.com, and other supporting apps, presence in the iOS and Android app stores
Monitor and report on performance across all key metrics (installs, uninstalls, reviews, install rates, registration rates, etc)
Leverage events and other tools to drive engagement of both active and lapsed players
Work with other teams like product, content, and monetization to use the app store as a growth tool
Partner with design, copyrighting, and other teams to best represent the joy of chess for prospective players!
Coordinate with our review monitoring team to capture and act on insights and user feedback

Preferred Skills

4+ years of managing app store presence for apps at scale
Deep analytical curiosity and meticulousness
Strong marketing instincts combined with knowledge of best practices
Ability to take ownership of initiatives
Excellent written and verbal communication skills, with the ability to clearly explain decisions and present data-backed solutions
Sense of ownership, responsibility, and a continuous improvement mindset to enhance the overall user experience and business impact

Bonus points for...

A love for the game of Chess and knowledge of our product
Good with marketing creative ideation

About the Opportunity

This is a full-time opportunity
We are 100% remote (work from anywhere!)

---

You can learn more about us here:

Let me find your next job.

Thanks - you're signed up.

ASO Marketing Manager

Edtech.com's Summary

ASO Marketing Manager Full Description

Email Marketing Manager

Manager, Clinical Product Marketing

Director of Marketing Strategy

Marketing Coordinator I - 526751

Director of Marketing, Coursera for Business GTM