Edtech.com's Summary

Riverside Insights is hiring a Manager, Clinical Product Marketing. The role involves leading marketing strategy for early childhood clinical products, focusing on the Battelle assessments, and shaping market perception through strategic storytelling and evidence-based messaging. The manager will develop sales enablement materials, execute marketing campaigns, prioritize content calendars, collaborate with various teams, and lead voice-of-customer efforts.

Highlights

Lead sales enablement and develop marketing materials.
Execute campaigns to support product billing and conversion.
Collaborate with Product and Sales teams for data analysis and strategy optimization.
Proven experience in product marketing, particularly in clinical or educational industries.
Ability to craft strategic messaging from customer insights.
$90,000 - $105,000 USD base compensation range.
Remote work with up to 5% travel.
Company paid life and disability insurance; flexible spending accounts.

Manager, Clinical Product Marketing Full Description

As the Manager, Clinical Product Marketing, you will lead marketing strategy and messaging for Riverside Insights’ early childhood clinical products, with a focus on the Battelle family of assessments. You’ll play a pivotal role in shaping how our products are perceived in the market, ensuring every campaign and asset is informed by the voice of the customer. Through strategic storytelling and evidence-based messaging, you’ll help drive adoption, customer engagement, and product development.

In this role you will get to:

Lead and support sales enablement efforts by developing training decks, demo guides, and other materials that equip the team to confidently position and sell the Battelle suite.
Develop and execute marketing campaigns that support BDI billings, crafting compelling materials such as brochures, email campaigns, and sales decks.
Manage and prioritize a content calendar designed to boost conversion and retention across clinical product lines.
Collaborate with Product and Sales to analyze market data, campaign performance, and ROI, using insights to optimize strategy.
Lead voice-of-customer (VOC) efforts through surveys, interviews, and focus groups, translating feedback into impactful messaging and product improvements.
Support cross-sell marketing efforts by positioning adjacent clinical products like WMLS and Bateria alongside the WJ V.
Continuously test and refine product positioning based on customer insights and market dynamics.

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements

Proven experience in product marketing, ideally with a background in clinical, educational, or assessment-focused industries.
Strong ability to craft strategic messaging grounded in customer research and voice-of-customer insights.
Skilled at developing and executing marketing campaigns that drive measurable business results.
Experience supporting sales enablement through development of training materials and pitch content.
Analytical mindset with the ability to interpret data and convert insights into action.
Excellent cross-functional collaboration and communication skills, especially with sales, product, and customer-facing teams.
Comfortable leading customer engagement initiatives such as surveys and interviews to inform marketing and product strategy.

Physical Requirements

Remote
Up to 5% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid short-term and long-term disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 early-release half days
Quarterly Focus Days
Flexible work arrangements
Work-from-home expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Compensation: A reasonable estimate of the base compensation range for this position is $90,000 - $105,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.

Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.

Original Job Description

In this role you will get to:

Lead and support sales enablement efforts by developing training decks, demo guides, and other materials that equip the team to confidently position and sell the Battelle suite.
Develop and execute marketing campaigns that support BDI billings, crafting compelling materials such as brochures, email campaigns, and sales decks.
Manage and prioritize a content calendar designed to boost conversion and retention across clinical product lines.
Collaborate with Product and Sales to analyze market data, campaign performance, and ROI, using insights to optimize strategy.
Lead voice-of-customer (VOC) efforts through surveys, interviews, and focus groups, translating feedback into impactful messaging and product improvements.
Support cross-sell marketing efforts by positioning adjacent clinical products like WMLS and Bateria alongside the WJ V.
Continuously test and refine product positioning based on customer insights and market dynamics.

Requirements

Proven experience in product marketing, ideally with a background in clinical, educational, or assessment-focused industries.
Strong ability to craft strategic messaging grounded in customer research and voice-of-customer insights.
Skilled at developing and executing marketing campaigns that drive measurable business results.
Experience supporting sales enablement through development of training materials and pitch content.
Analytical mindset with the ability to interpret data and convert insights into action.
Excellent cross-functional collaboration and communication skills, especially with sales, product, and customer-facing teams.
Comfortable leading customer engagement initiatives such as surveys and interviews to inform marketing and product strategy.

Physical Requirements

Remote
Up to 5% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid short-term and long-term disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 early-release half days
Quarterly Focus Days
Flexible work arrangements
Work-from-home expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.

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