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Assistant Director of Digital Fundraising

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Please see Special Instructions for more details.

Syracuse University is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students and community members. Women, military veterans, individuals with disabilities, and members of other traditionally underrepresented groups are encouraged to apply. Syracuse University is an equal opportunity employer, as well as a federal contractor required to take affirmative action on behalf of protected veterans.

Posting Details

 Posting Details 

Job #  | 042176
Department Code  | 50403-7094
Department  | Advancement and External Affairs
Job Title  | Assistant Director of Digital Fundraising
Location  | Syracuse, NY
Pay Range  | $65,000 - $68,000
Pay Determination  | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level  | S5
FLSA Status  | Exempt
Hours  | Standard University business hours.

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type  | Full-time
Campus  | Syracuse, NY
Unionized Position Code  | Not Applicable
Job Description  | This role serves as the primary manager of the strategy and analysis of digital fundraising initiatives that drive donor acquisition, retention, and engagement. This position coordinates the use of digital platforms, including web, e-mail, paid and organic social media, and text messaging to advance annual giving goals.

The Assistant Director oversees and executes the development of campaign assets writing copy, designing graphics, and coordinating multimedia to support the Office of Alumni and Constituent Engagement’s (ACE) signature annual giving campaigns fall campaign, calendar year-end (including Giving (CUSEDay), Syracuse Giving Day, and fiscal year-end, as well as targeted campaigns throughout the year. They will work with program managers and other digital communication colleagues to pair annual giving messaging with signature events and will regularly assess the ROI of digital engagement efforts to inform future strategy and optimize results.

This cross-functional role liaises with divisional colleagues, including the Strategic Communications & Donor Experience team, schools, colleges, and units, and/or external vendors to coordinate the usage of digital assets and annual campaign toolkits.
The role oversees ACE’s student influencer program to amplify giving campaigns through peer-to-peer outreach.

The Division of Advancement & External Affairs expresses a shared mission that is collaborative, trusted, respectful, future-focused and is aligned with the overall University. All current and new employees embrace and demonstrate dedication to promoting shared values in an inclusive work culture to propel the future of advancement operations in their everyday work.
Education and Experience  | Bachelor’s degree required in marketing, communications, business or closely related field. Master’s degree preferred. Minimum 2 years of digital fundraising, digital marketing, or digital communications experience. Demonstrated ability to use and learn digital marketing tools and technologies (e.g., social media ads, retargeting ads, peer-to-peer texting programs and database management).
Skills and Knowledge  | Minimum 1 year of analytic tracking experience (Google Analytics) preferred. Minimum 1 year experience managing team of students or interns preferred. Basic video creation and editing preferred. Basic photography and editing skills preferred. Experience with Adobe Creative Suite and Canva preferred. Attention to detail and ability to proof/review data and content. Experience managing vendors and deliverable scheduling preferred. Basic knowledge of HTML/CSS coding preferred. Effective verbal and written communications skills. Experience in prioritizing multiple tasks effectively. Experience in performing effectively as a member of a team. Experience translating business questions and requirements into reports and analysis. Experience in communicating complex concepts to a variety of audiences both in writing and orally. Experience in working both independently and in collaboration with a variety of individuals. Experience in working effectively in an environment requiring balancing multiple competing deadlines and priorities.
Responsibilities  | Plan and execute of digital strategy for signature annual giving campaigns fall campaign, calendar year-end (including Giving Tuesday), Syracuse Giving Day, and fiscal year-ends, well as targeted campaigns throughout the year. Coordinate consistent messaging to drive donor acquisition and retention across platforms including email, website, paid and organic social media, and text messaging. Collaborate with colleagues in the Office of Alumni and Constituent Engagement and the Strategic Communications & Donor Experience team within the Office of Advancement and External Affairs, on the production and development of assets and identify opportunities to integrate annual giving messaging with programs and events. Serve as primary liaison to Advancement and External Affairs colleagues and school/college/unit partners to ensure appropriate use of assets and alignment of messaging, timing, and goals in support of campaigns throughout the year. Write and design campaign content including copy, graphics, and visual assets. Coordinate creative development for use across platforms (e.g., website, email, social media, print,). Support production timelines and quality control for deliverables. Partner with colleagues in Strategic Communications & Donor Experience to ensure assets and messaging are aligned with divisional strategy and university branding. Capture imagery through use of a digital camera, as needed, and maintain photo library of assets that can be used in campaigns throughout the year. Track, analyze, and report on digital campaign performance in an effort to provide strategic direction to the division in utilizing digital tools in annual giving. Develop recommendations for future strategies that deepen engagement among key audiences while strategically utilizing and managing budget dollars for a positive return on investment. Stay informed of industry best practices and emerging tools and technologies, including artificial intelligence, that may enhance efficacy of digital campaigns. Manage student influencer program, which engages current students in educating their peers about the importance of philanthropy and encouraging their participation. Recruit, train, and manage ambassadors to support annual campaigns, including by providing content and guidance for students to promote campaigns via their personal networks. Identify, review and evaluate emerging vendor platforms and partnerships as applicable, and participate on related university and AEA committees as assigned.
Physical Requirements  | Not Applicable
Tools/Equipment  | Not Applicable
Application Instructions  | In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University  | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area  | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement  | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans  | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community  | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.


Quick Link  | https://www.sujobopps.com/postings/110655
Job Posting Date  | 08/22/2025
Application Deadline  |
Full Consideration By  |
Job Category  | Staff
Message to Applicants  | Syracuse University is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students and community members. Women, military veterans, individuals with disabilities, and members of other traditionally underrepresented groups are encouraged to apply. Syracuse University is an equal opportunity employer, as well as a federal contractor required to take affirmative action on behalf of protected veterans.

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