Assistant Director of Enrollment Communication

Edtech.com's Summary

Wright State University is hiring an Assistant Director of Enrollment Communication. The role involves creating and executing strategic communications to engage prospective students, high school counselors, and community organizations, using various channels such as email, print, web, and social media. The assistant director will build awareness of the university, tailor communications to diverse student populations, and prioritize the student experience while supporting enrollment goals.

Highlights

Lead the creation, implementation, and execution of multi-channel enrollment communication strategies.
Develop and write compelling content for emails, print, web, social media, and other media following editorial standards and branding.
Manage CRM communications setup including email/SMS campaigns, recipient lists, and A/B testing, with expertise in Slate or similar CRM.
Collaborate with internal stakeholders for targeted outreach and enrollment events support.
Analyze communication effectiveness and recommend improvements based on data and industry best practices.
Coordinate RFP processes and relationships with enrollment marketing vendors.
Bachelor's degree plus 3 years experience in admissions, enrollment management, copywriting, marketing, or related fields required; master’s degree preferred.
Proficiency in MS Office, internet collaboration tools, and strong verbal/written communication skills.
Supports event communications and enrollment-related webpage content maintenance.
Minimum annual salary starting at $50,000 with full-time (100%) position within Undergraduate Admissions department.

Assistant Director of Enrollment Communication Full Description

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Position Information

Position Information (Default Section)

EEO Statement	Wright State University is an equal opportunity employer.
Faculty Rank or Job Title	Assistant Director of Enrollment Communication
Job Category:	Administrative (exempt/non-exempt)
Department	Undergraduate Admissions
EEO number:	26P128
Position FTE	100%
Minimum Annual or Hourly Rate	$50,000
Salary Band:	UC S04
Job Summary/Basic Function:	The Assistant Director of Enrollment Communication will focus on telling impactful stories around Wright State initiatives and activities that build interest, enhance reputation and support enrollment at Wright State. The Assistant Director will play a lead role on the Enrollment Communications team in the creation, implementation, and execution of strategic communications with prospective students, high school counselors, and community-based organizations, including email, print, web, and other media. The Assistant Director will work to build awareness of Wright State and ensure the university’s communication plans build affinity among prospective students all while driving students towards enrollment. The Assistant Director must consider best practice in communication efforts regarding populations such as rural students, first-generation students, transfer students, and additional specialized pipelines as well as traditional high school students. The Assistant Director will prioritize the student experience and provide exceptional customer service.
Minimum Qualifications	Bachelor’s degree and 3 years of combined experience in admissions, enrollment management, copy writing or technical writing, management, training, marketing or similar fields Experience with Slate or similar CRM Excellent verbal and written communication skills Creative communicator Strong analytical and critical thinking skills Proficiency in MS Office Suite and Internet-based collaboration tools Detail-oriented and organized Effective problem solving and project management skills
Preferred Qualifications	Master’s degree Experience in higher education and enrollment management/admissions
Essential Functions and percent of time:	Content Development and Execution (55%) Implements and maintains a comprehensive multi‐channel communication strategy and editorial content calendar that focuses on informing, influencing, and engaging prospective students across all student segments and all stages of the enrollment cycle. Serves as copywriter for all electronic communications in accordance with editorial standards and style guides, university policies and branding guidelines, and industry best practices. Identifies and writes fresh, compelling content and stories that will resonate with prospective students and key influencers. Plays a lead role with researching, writing, proofreading and editing copy for all forms of enrollment management communications: email, print, web, social media. Reviews and edits enrollment materials for consistency and accuracy. Research and evaluates current methods and trends in print and electronic communication and marketing. Manages the day‐to‐day setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for all mailings in CRM, including ad‐hoc messages, process/deadline reminders, and form/event communications. Collaborates with internal stakeholders to create and execute communication strategies and associated content for specific outreach/access initiatives, on‐ or off‐campus enrollment events, athletic or special‐interest recruitment activities, and other special projects. Plans and authors emails to non‐student constituents, such as parents/families, high school counselors, community‐based and college access organizations, independent educational consultants, community college transfer advisors, CCP (dual enrollment) partners, alumni, corporate partners, etc. Solicits and edits messages from faculty, staff, alumni, current students, and current parents to use in communication flow. Works collaboratively within internal frameworks for approvals before campaign deployment to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility standards. Supports construction and maintenance of web pages and portals. Assists with content and upkeep of admissions‐related webpages. Analyzes data to assess the effectiveness of communications efforts and deliverability of email campaigns; leverages best practices and higher education benchmarks to evaluate ROI. Monitor and research other institutions’ marketing approaches and industry‐ specific trends; provides recommendations for immediate or future adjustments to strategy. Consults with the University’s Marketing and Communications team on future needs for photography or other multimedia assets that can strengthen and enhance enrollment communications. Serves as a CRM expert for communications.
Essential Functions and percent of time (cont'd):	Event forms and content development (20%) Works collaboratively with Enrollment Operations and maintains communications associated with enrollment events. Collaborates with colleges to support enrollment event build needs. Shares and maintains best practices. Project/Vendor Management (20%) Coordinates RFP processes, implementation, maintenance, and ongoing relationships with enrollment‐specific marketing partners/vendors. Ensures established project deadlines are met. Gathers information for, and responds to requests from, various external sites and profiles to ensure content is relevant and current. Works with vendors on implementation for Slate communications Other (5%) Supports the implementation and integration of new application systems and associated communications. Assists with data entry, integrity, reporting, and analytics. Maintains an understanding of admissions policies, procedures and student data to inform strategies and tactics to best serve future students and the teams that support them. Participates as an active member of Undergraduate Admissions through membership on committees. Assists with on and off campus events and programs. Occasional travel and work nights and/or weekends. Completes special projects and duties as assigned. Prioritizes the student experience and provides exceptional customer service.
Non-Essential Functions and percent of time:
Working Conditions	Climate controlled office environment with high volume of customer service traffic. Some weekends and evening hours may be required. Must be able to handle high or increased stress levels during peak recruitment times. To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University before making an employment offer conduct various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources. Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Special Instructions to Applicants
Posting Date	12/19/2025
First Consideration Date:	01/05/2026
Closing Date
Open Until Filled	Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

* How did you hear about this position at Wright State University? Please check all that apply.
- WSU Careers website
- Academic Careers
- Academic Keys
- Chronicle
- Diversity in Higher Ed
- Diverse Issues in Higher Ed
- Facebook
- HBCU
- Higher Ed Jobs
- Inside Higher Ed
- LinkedIn
- Social Media
- Personal referral
- Women in Higher Ed
- Other
- Job Fair or Hiring Event

Required Documents

Required Documents

Cover Letter
Resume/CV

Optional Documents

Home

3640 Colonel Glenn Hwy., Dayton, OH 45435 USA

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Original Job Description

Employment Opportunities

Toggle navigation

Human Resources

Assistant Director of Enrollment Communication Bookmark this Posting Print Preview | Apply for this Job

Position Information

Position Information (Default Section)

EEO Statement	Wright State University is an equal opportunity employer.
Faculty Rank or Job Title	Assistant Director of Enrollment Communication
Job Category:	Administrative (exempt/non-exempt)
Department	Undergraduate Admissions
EEO number:	26P128
Position FTE	100%
Minimum Annual or Hourly Rate	$50,000
Salary Band:	UC S04
Job Summary/Basic Function:	The Assistant Director of Enrollment Communication will focus on telling impactful stories around Wright State initiatives and activities that build interest, enhance reputation and support enrollment at Wright State. The Assistant Director will play a lead role on the Enrollment Communications team in the creation, implementation, and execution of strategic communications with prospective students, high school counselors, and community-based organizations, including email, print, web, and other media. The Assistant Director will work to build awareness of Wright State and ensure the university’s communication plans build affinity among prospective students all while driving students towards enrollment. The Assistant Director must consider best practice in communication efforts regarding populations such as rural students, first-generation students, transfer students, and additional specialized pipelines as well as traditional high school students. The Assistant Director will prioritize the student experience and provide exceptional customer service.
Minimum Qualifications	Bachelor’s degree and 3 years of combined experience in admissions, enrollment management, copy writing or technical writing, management, training, marketing or similar fields Experience with Slate or similar CRM Excellent verbal and written communication skills Creative communicator Strong analytical and critical thinking skills Proficiency in MS Office Suite and Internet-based collaboration tools Detail-oriented and organized Effective problem solving and project management skills
Preferred Qualifications	Master’s degree Experience in higher education and enrollment management/admissions
Essential Functions and percent of time:	Content Development and Execution (55%) Implements and maintains a comprehensive multi‐channel communication strategy and editorial content calendar that focuses on informing, influencing, and engaging prospective students across all student segments and all stages of the enrollment cycle. Serves as copywriter for all electronic communications in accordance with editorial standards and style guides, university policies and branding guidelines, and industry best practices. Identifies and writes fresh, compelling content and stories that will resonate with prospective students and key influencers. Plays a lead role with researching, writing, proofreading and editing copy for all forms of enrollment management communications: email, print, web, social media. Reviews and edits enrollment materials for consistency and accuracy. Research and evaluates current methods and trends in print and electronic communication and marketing. Manages the day‐to‐day setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for all mailings in CRM, including ad‐hoc messages, process/deadline reminders, and form/event communications. Collaborates with internal stakeholders to create and execute communication strategies and associated content for specific outreach/access initiatives, on‐ or off‐campus enrollment events, athletic or special‐interest recruitment activities, and other special projects. Plans and authors emails to non‐student constituents, such as parents/families, high school counselors, community‐based and college access organizations, independent educational consultants, community college transfer advisors, CCP (dual enrollment) partners, alumni, corporate partners, etc. Solicits and edits messages from faculty, staff, alumni, current students, and current parents to use in communication flow. Works collaboratively within internal frameworks for approvals before campaign deployment to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility standards. Supports construction and maintenance of web pages and portals. Assists with content and upkeep of admissions‐related webpages. Analyzes data to assess the effectiveness of communications efforts and deliverability of email campaigns; leverages best practices and higher education benchmarks to evaluate ROI. Monitor and research other institutions’ marketing approaches and industry‐ specific trends; provides recommendations for immediate or future adjustments to strategy. Consults with the University’s Marketing and Communications team on future needs for photography or other multimedia assets that can strengthen and enhance enrollment communications. Serves as a CRM expert for communications.
Essential Functions and percent of time (cont'd):	Event forms and content development (20%) Works collaboratively with Enrollment Operations and maintains communications associated with enrollment events. Collaborates with colleges to support enrollment event build needs. Shares and maintains best practices. Project/Vendor Management (20%) Coordinates RFP processes, implementation, maintenance, and ongoing relationships with enrollment‐specific marketing partners/vendors. Ensures established project deadlines are met. Gathers information for, and responds to requests from, various external sites and profiles to ensure content is relevant and current. Works with vendors on implementation for Slate communications Other (5%) Supports the implementation and integration of new application systems and associated communications. Assists with data entry, integrity, reporting, and analytics. Maintains an understanding of admissions policies, procedures and student data to inform strategies and tactics to best serve future students and the teams that support them. Participates as an active member of Undergraduate Admissions through membership on committees. Assists with on and off campus events and programs. Occasional travel and work nights and/or weekends. Completes special projects and duties as assigned. Prioritizes the student experience and provides exceptional customer service.
Non-Essential Functions and percent of time:
Working Conditions	Climate controlled office environment with high volume of customer service traffic. Some weekends and evening hours may be required. Must be able to handle high or increased stress levels during peak recruitment times. To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University before making an employment offer conduct various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources. Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Special Instructions to Applicants
Posting Date	12/19/2025
First Consideration Date:	01/05/2026
Closing Date
Open Until Filled	Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

* How did you hear about this position at Wright State University? Please check all that apply.
- WSU Careers website
- Academic Careers
- Academic Keys
- Chronicle
- Diversity in Higher Ed
- Diverse Issues in Higher Ed
- Facebook
- HBCU
- Higher Ed Jobs
- Inside Higher Ed
- LinkedIn
- Social Media
- Personal referral
- Women in Higher Ed
- Other
- Job Fair or Hiring Event

Required Documents

Required Documents

Cover Letter
Resume/CV

Optional Documents

Home

3640 Colonel Glenn Hwy., Dayton, OH 45435 USA

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Assistant Director of Enrollment Communication

Edtech.com's Summary

Assistant Director of Enrollment Communication Full Description

Admissions Counselor

College Admissions Representative (On-site in Columbus)

Admissions Coordinator

Information Services Specialist II

Enrollment & Strategy Specialist