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Vanderbilt University
Assistant Director of Marketing
Marketing
Higher Ed
Slate
Edtech.com's Summary
Vanderbilt University is hiring an Assistant Director of Marketing to lead integrated marketing for the School of Engineering, covering brand awareness, graduate recruitment, and promotion of its academic programs and events. The role oversees marketing planning, website strategy, advertising, and campaign execution while working closely with Enrollment Management and academic departments. It reports to the Director of Marketing and Communications and has no direct reports.
Highlights
- Develop integrated marketing campaigns and execute annual marketing plans that support the School of Engineering’s priorities.
- Partner with Enrollment Management on graduate recruitment marketing, including recruitment collateral, graduate program launches, and advertising campaigns.
- Lead strategy and governance for the School website, covering content architecture, major redesigns, and improvements to user experience and conversion.
- Maintain a content calendar for digital and social channels, gathering program details from academic departments and directors so materials stay accurate.
- Manage analytics and reporting in GA4 across social and digital channels, and research peer institutions’ marketing trends to shape recommendations for the Director.
- Support email marketing and CRM campaigns in Slate for prospective student communications, including domestic and international recruitment efforts.
- Plan promotion and event collateral for conferences, symposiums, lectures, admissions events, and major announcements.
- Keep the School’s visual identity consistent by building marketing toolkits and holding website and digital materials to university accessibility standards.
- Need a bachelor’s degree in marketing, communications, business, or a related field plus at least five years of digital or social media marketing experience.
- Bring hands-on experience with paid social advertising and campaign optimization, with prior Slate experience preferred.
Assistant Director of Marketing Full Description
Position Summary:
The Assistant Director of Marketing leads the School’s integrated marketing initiatives designed to strengthen brand awareness, support enrollment, and promote academic programs, events, and strategic initiatives. This position oversees marketing planning, website strategy, recruitment marketing, advertising, and campaign execution.
About the Work Unit:
Vanderbilt University School of Engineering (VUSE), located in Nashville, Tennessee, is dedicated to advancing innovation, research, and education at the graduate and professional levels. The School of Engineering fosters an environment where students, faculty, and staff engage in discovery, collaboration, and real-world problem solving to address complex global challenges. Through a commitment to academic excellence and interdisciplinary learning, the School prepares students to become leaders in engineering and related fields.
Key Functions and Expected Performance:
Marketing Strategy
- Develop integrated marketing campaigns supporting School priorities.
- Execute annual marketing plans.
- Collaborate with Enrollment Management on graduate recruitment marketing.
- Coordinate marketing across multiple campuses and program locations.
- Develop and maintain a content calendar for digital and social channels in support of School marketing priorities.
- Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings.
Website Strategy
- Lead strategy and governance for the School website.
- Improve user experience and conversion.
- Oversee content architecture.
- Coordinate major website redesigns.
- Monitor analytics and recommend improvements.
Ensure website and digital marketing materials comply with university accessibility standards
Recruitment Marketing
- Develop recruitment collateral.
- Support graduate program launches.
- Coordinate advertising campaigns.
- Produce print and digital marketing materials.
- Support email marketing and CRM campaigns (e.g., SLATE) for prospective student communications.
- Support domestic and international recruitment initiatives.
Event Marketing
- Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements.
- Coordinate promotional campaigns.
- Produce event collateral.
Analytics
- Manages analytics and reporting (including GA4) across social and digital channels, surfacing insights and recommendations for the Director
- Research peer institution marketing practices and emerging digital trends to inform campaign recommendations.
Brand Management
- Ensure consistent visual identity.
- Develop marketing toolkits.
- Maintain brand standards across departments.
Supervisory Relationships:
This role does not entail direct supervisory responsibilities for full-time or part-time staff members. This position reports directly to the Director of Marketing and Communications.
Education and Certifications
Education: Bachelor’s degree in marketing, communications, business, or related field required
Experience and Skills:
- Minimum of 5 years of experience in digital marketing, social media, or a related field
- Strong understanding of social media platforms, content strategy, and digital marketing best practices.
- Experience with SLATE is preferred
- Working knowledge of analytics tools, including GA4
- Experience with paid social advertising and campaign optimization
- Excellent written and verbal communication skills
- Strong project management skills
Required Skills
- Content Strategy - VU
- Copywriting - VU
- Digital Media Strategy - VU
- Editing - VU
- Marketing Analytics - VU
- Marketing Communications - VU
- Project Management - VU
- Stakeholder Communications - VU
- Style Guides - VU
Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.
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