Edtech.com's Summary

University of Pennsylvania is hiring a Director of Digital and Creative Strategy to lead the visual brand and digital presence of Penn Dental Medicine across its websites, publications, and campaigns. Reporting to the Assistant Dean of Marketing and Communications, the director blends creative direction with web architecture, technical implementation, and data-driven communications. The role also oversees art direction for the school's print journal and represents the school's creative voice among Penn's other schools and centers.

Highlights

Lead the development and governance of Penn Dental Medicine's visual brand, keeping it consistent with University of Pennsylvania brand guidelines while building a distinct look for the school.
Write and maintain a brand standards guide for the school's communications, and direct creative for milestone celebrations across branding, environmental, digital, and print materials.
Oversee design and art direction for the Penn Dental Medicine Journal, a print publication produced twice a year.
Build, maintain, and optimize the school's websites in Drupal and WordPress, applying UI/UX principles and WCAG 2.1 accessibility standards while working with IT and web developers on site governance.
Use Salesforce marketing cloud tools and Slate for audience segmentation, campaign tracking, and data-driven communications.
Manage multiple concurrent design projects from concept to delivery, writing creative briefs, project timelines, and stakeholder review processes.
Analyze web analytics, audience insights, and user behavior data to improve content, design, navigation, and engagement.
Collaborate with creative directors and communications leaders across Penn's schools and centers as the school's lead creative representative.
Candidates need a bachelor's degree plus five to seven years of experience or an equivalent mix, expert Adobe Creative Suite skills, and a portfolio spanning print, digital, web, and environmental design.
The posted pay range is $92,592 to $105,000 per year.

Director of Digital and Creative Strategy Full Description

Job Description Summary

Reporting to the Assistant Dean of Marketing and Communications, the Director of Digital and Creative Strategy at Penn Dental Medicine will serve as a senior-level role that blends creative talent with digital strategy, web architecture, technical implementation, and data-driven communications. Penn Dental Medicine seeks a visionary and technically adept individual who will be responsible for elevating Penn Dental Medicine's visual brand identity across all platforms, publications, practices, and divisions — ensuring a cohesive, compelling, and consistent look and feel that reflects the institution's excellence.

This role requires exceptional judgment, strategic thinking, collaboration, and the ability to manage complex initiatives and functions in a fast-paced academic environment.

Job Description

Brand Leadership & Visual Identity

Leads the development, governance, and evolution of Penn Dental Medicine's visual brand, ensuring adherence to the University of Pennsylvania's brand guidelines, while developing a distinct aesthetic for Penn Dental Medicine ensuring a cohesive brand experience across a complex portfolio of audiences and channels.
Establish a clear, consistent visual identity system across all assets produced by and for Penn Dental Medicine.
Develop and maintain a comprehensive brand standards guide specific to Penn Dental Medicine's communications ecosystem.
Lead all creative development for high profile and milestone celebration(s), including branding, environmental, digital and print materials.

Penn Dental Medicine Journal

Oversee design and art direction for the Penn Dental Medicine Journal, a high-profile print publication produced twice annually.

Web development, strategy, and design

Lead the digital and visual strategy for Penn Dental Medicine's web properties. Ensure websites and digital platforms support institutional, academic, research, clinical, admissions, advancement, and reputational objectives.
Build, maintain, and optimize web properties using Drupal and WordPress (and other open-source CMS platforms as needed).
Apply strong UI/UX principles to all digital properties to ensure accessibility, usability, and visual consistency.
Partner with IT and web development staff on technical implementation and site governance.

Digital Communications

Leverage Salesforce and related marketing cloud tools to support data-driven communications strategies, audience segmentation, and campaign tracking.
Utilize Slate (Technolutions) to support strategic marketing and communications.

Partnerships

Serve as Penn Dental Medicine's lead creative representative in cross-university creative and communications networks.
Collaborate actively with creative directors, designers, and communication leaders across Penn's schools and centers to share best practices and pursue collaborative opportunities.

Project Management and Data Analysis

Manage multiple concurrent design projects from concept through final delivery, maintaining high standards of quality and consistency.
Develop and manage creative briefs, project timelines, and stakeholder review processes.
Use web analytics, audience insights, user behavior, and performance data to evaluate digital experiences and inform ongoing improvements to content, design, navigation and engagement.

Other duties as assigned

Provide and maintain expertise in innovative solutions focused on the responsible stewardship of Penn Dental Medicine and its community experience.

Qualifications

Bachelor's degree and 5 to 7 years of experience or equivalent combination of education and experience is required
Strategist with flexibility and adaptability with high technical aptitude preferred
Expert proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) for both print and digital deliverables
Demonstrated experience with web design and technical requirements using Drupal and/or WordPress
Demonstrated technical fluency to work with developers, IT teams, and external technology partners, including working knowledge of HTML, CSS and responsive design principles
Familiarity with accessibility standards (WCAG 2.1) and inclusive design practices
Experience with Salesforce (Marketing Cloud or equivalent) and/or Slate for digital communications, audience management, and campaign deployment
Proven ability to manage large-scale, multi-channel creative campaigns from strategy through execution
Strong portfolio demonstrating range across print, digital, web, environmental, and brand identity work
Deep understanding of and experience with institutional brand standards and visual identity systems
Exceptional communication and interpersonal skills; ability to lead creative conversations with senior stakeholders

Job Location - City, State

Philadelphia, Pennsylvania

Application requirements

Resume and cover letter
A portfolio submission demonstrating excellence in print, digital, and environmental design

Department / School

School of Dental Medicine

Pay Range

$92,592.00 - $105,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Special Requirements

Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

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