Assistant Director of Marketing & Revenue Strategy

Edtech.com's Summary

UM01 University of Maryland College Park (UMCP) is hiring an Assistant Director of Marketing & Revenue Strategy. The role drives ticket sales and donor revenues by developing and implementing marketing and communication strategies, managing revenue-generating events, overseeing social media channels, and collaborating with various departments to enhance fan and donor engagement and the Maryland Athletics brand.

Highlights

Assist in creation and execution of marketing strategies for athletics ticketing and development.
Lead revenue-generating events, group sales marketing support, gameday and donor engagement events.
Oversee Student Terrapin Club, Next Gen Terps programs, and Terrapin Club social media channels.
Support email marketing deployment and manage a student internship program aligned with revenue initiatives.
Collaborate with Fan Development & Event Marketing, Development, Strategic Communications, Broadcasting, Facilities, Operations, and Events units.
Required skills include proficiency with Microsoft Office and Google Suite products, strong oral and written communication, and ability to manage large-scale projects.
Minimum qualifications: Bachelor's degree and one year of professional experience (substitutions allowed for experience).
Salary range: $54,560 - $65,472 with benefits available.
Requires availability for evening, weekend, and holiday work.
Preference for experience in collegiate or professional athletic departments and high-volume environments.

Assistant Director of Marketing & Revenue Strategy Full Description

Job Description Summary

Organization's Summary Statement: The Assistant Director of Marketing & Revenue Strategy will serve as part of the Marketing & Revenue Strategy unit within Maryland Athletics, under the direct supervision of the Director of Development Marketing & Revenue Strategy. The Marketing & Revenue Strategy team is responsible for driving ticket sales and Terrapin Club annual fund donor revenues, and the Assistant Director will serve an integral role in developing and implementing strategies to support each area.

In addition to its direct supervisor, this position will also work closely with the Associate Athletic Director of Marketing & Revenue Strategy to maximize ticket revenue and Terrapin Club revenues, increase overall fan/donor engagement, and enhance the Maryland Athletics brand.

Specific responsibilities include, but are not limited to: Assisting the Director of Development Marketing & Revenue Strategy in the creation and execution of comprehensive communication and marketing strategies for all areas of athletics ticketing and development, lead execution of revenue-generating events and promotional activities, including providing group sales marketing support to the sales team, executing select gameday/donor engagement events, developing special revenue campaigns, etc. Direct marketing oversight of the Student Terrapin Club and Next Gen Terps programs, management of the main Terrapin Club social media channels, assisting the Manager of Digital Marketing & Revenue Generation with email execution and deployment, development and oversight of a student internship program to support revenue initiatives, collaboration with Fan Development & Event Marketing, Development, Strategic Communications & Content Development, Broadcasting & Production, Facilities, Operations & Events and other units to support revenue initiatives. Other duties as assigned.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (non-standard work hours). While performing the essential functions of the job, the employee operates a computer and various office devices, including telephones, copy machines, and fax machines; frequently moves around the facility and event site before, during, and after events to assist clients; and consistently communicates with others via telephone, email, and in person to exchange accurate information. The position requires standing, walking, kneeling, or crouching, balancing, and lifting up to 25 pounds.

Licenses/ Certifications: NA

Minimum Qualifications

Education: Bachelor's degree from an accredited college or university.

Experience: One (1) year of experience in a professional setting.

Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.

Knowledge, Skills and Abilities:

Knowledge of intercollegiate athletics administrative structure and responsibilities.

Knowledge of athletics policies and procedures and federal, state, and other applicable, related laws, rules, regulations, and ordinances.

Skill in oral and written communication.

Skill in the use of Microsoft Office and Google Suite products.

Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Additional Job Details

Preferences: Experience in a high-volume, fast-paced environment, preferably within a collegiate or professional athletic department.

Required Application Materials: Resume, Cover letter, and References (3)

Best Consideration Date: January 13, 2026

Posting Close Date: NA

Open Until Filled: Yes

Job Risks

Not Applicable to This Position

Financial Disclosure Required

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

PRES-ICA-External Relations

Worker Sub-Type

Staff Regular

Salary Range

$54,560 - $65,472

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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