Edtech.com's Summary

The Pennsylvania State University is hiring an Assistant Director of Recruitment and Admissions for the Professional Graduate Programs at the Smeal College of Business. This role leads recruitment efforts for specialty master's programs, involving strategic planning, frequent travel, event execution, and personalized engagement with prospective students throughout the admissions cycle.

Highlights

Lead recruitment for residential one-year specialty master's programs with focus on domestic travel and campus events.
Plan and execute presentations and information sessions both virtually and in person, including travel to major U.S. cities and international locations.
Create targeted recruitment content for email, social media, digital advertising, and web channels in collaboration with marketing teams.
Serve as primary contact for prospective students across multiple communication platforms.
Build and maintain relationships with faculty, staff, alumni, and external partners to enhance recruitment pipelines.
Manage application follow-up and yield communications using Salesforce CRM and GRADS ATS systems.
Analyze recruitment data and CRM analytics to improve campaign effectiveness and enrollment outcomes.
Support admissions processing, onboarding, and international student documentation aligned with university policies.
Evaluate applications for admissions decisions, financial aid eligibility, visa documentation, and transfer credit approvals.
Require a Bachelor's degree, 3+ years relevant experience, proficiency with Microsoft Office and CRM tools, valid driver’s license, and ability to travel 25-40% domestically and occasionally internationally.
Salary range is $54,060 to $78,444 with competitive benefits including a 75% tuition discount for employees and eligible family members.

Assistant Director of Recruitment and Admissions - Professional Graduate Programs, Smeal College of Business Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Assistant Director of Recruiting and Admissions

Office of Professional Graduate Programs - Smeal College of Business, Penn State University

Penn State's Smeal College of Business seeks a dynamic, results-oriented, and collaborative professional to serve as Assistant Director of Recruiting and Admissions for its residential one-year specialty master's programs. This is a highly visible, fast-paced role focused on strategic recruitment, frequent travel, event planning, and high-volume prospective student engagement.

For full consideration, applicants are asked to provide a resume/CV and Cover Letter to include a brief description of their connection to, or interest in, specialized master's programs and how that perspective would inform their approach to recruiting and admissions.

Key Responsibilities

Lead recruitment efforts for Smeal's specialty master's programs, with a heavy focus on domestic travel, Penn State campus recruitment (University Park and Commonwealth Campuses), classroom and club presentations, career fairs, and external university visits.
Plan and execute engaging presentations, events, and information sessions virtually and in person, including frequent on-campus visits and periodic travel to major U.S. cities and international locations.
Support digital recruitment initiatives by creating targeted recruitment content to be distributed across email, social media, digital advertising, and web-based channels; collaborate with marketing and program teams to increase program awareness, engagement, and lead generation.
Serve as the primary point of contact for prospective students throughout the recruitment and admissions cycle—delivering personalized guidance via email, phone, Zoom, and in-person meetings.
Build and maintain relationships with internal and external stakeholders to expand recruitment pipelines, including faculty, staff, alumni, and key partners at Penn State campuses and surrounding colleges.
Manage application follow-up and yield communications, ensuring timely, effective engagement with prospective students through Salesforce CRM, GRADS ATS, and other systems.
Monitor and utilize recruitment data and CRM analytics to evaluate campaign effectiveness, identify prospective student engagement trends, and recommend strategies to improve inquiry conversion and enrollment outcomes.
Provide operational and logistical support for admissions processing, onboarding, and international student documentation, ensuring alignment with University policies and timelines.
Evaluate applications and credentials to determine admissions decisions, financial aid eligibility, visa documentation needs, and transfer credit approvals, as appropriate.
Collaborate across departments and programs, including marketing and communications partners, to ensure consistent messaging and an excellent prospective student experience across both in-person and digital recruitment channels.
Support and occasionally lead evening and weekend events, including open houses, webinars, and partner events.

Competitive candidates will have...

Familiarity with graduate business education environments—such as exposure to specialized master's programs, cohort-based learning models, or student engagement within a business school setting (e.g., through academic experience, professional collaboration, or alumni connections to programs like the Smeal College of Business Residential Specialty Master's Programs).
Comparable experience engaging with prospective students or academic communities will also be considered.

Qualifications

Experience, preferably in graduate admissions, higher education, recruiting, or a related field.
Demonstrated success in public speaking, relationship building, event coordination, and student supervision.
Comfort with frequent travel—including 25-40% domestic travel and occasional international travel; evening and weekend availability required.
Familiarity with digital recruitment strategies, including CRM-driven communication campaigns, social media outreach, webinar promotion, email marketing, and basic recruitment analytics.
This position requires a regular on-campus presence at the University Park campus to support student engagement, events, team collaboration, and recruitment activities. While the role offers modest flexibility for occasional remote work, candidates should expect to work primarily in person.
Outstanding written and verbal communication skills; ability to adapt communication style to varied audiences.
Strong organizational skills and the ability to manage multiple priorities independently.
Proficiency with Microsoft Office and CRM tools; experience with Penn State systems such as Salesforce, LionPATH, and GRADS is a plus.
Valid Driver's License

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience

acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies. This position requires that you operate a motor vehicle as a part of your job duties. A valid driver's license and successful completion of a motor vehicle records check will be required in addition to standard background checks.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $54,060.00 - $78,444.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Hotlines

Original Job Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Assistant Director of Recruiting and Admissions

Office of Professional Graduate Programs - Smeal College of Business, Penn State University

Key Responsibilities

Lead recruitment efforts for Smeal's specialty master's programs, with a heavy focus on domestic travel, Penn State campus recruitment (University Park and Commonwealth Campuses), classroom and club presentations, career fairs, and external university visits.
Plan and execute engaging presentations, events, and information sessions virtually and in person, including frequent on-campus visits and periodic travel to major U.S. cities and international locations.
Support digital recruitment initiatives by creating targeted recruitment content to be distributed across email, social media, digital advertising, and web-based channels; collaborate with marketing and program teams to increase program awareness, engagement, and lead generation.
Serve as the primary point of contact for prospective students throughout the recruitment and admissions cycle—delivering personalized guidance via email, phone, Zoom, and in-person meetings.
Build and maintain relationships with internal and external stakeholders to expand recruitment pipelines, including faculty, staff, alumni, and key partners at Penn State campuses and surrounding colleges.
Manage application follow-up and yield communications, ensuring timely, effective engagement with prospective students through Salesforce CRM, GRADS ATS, and other systems.
Monitor and utilize recruitment data and CRM analytics to evaluate campaign effectiveness, identify prospective student engagement trends, and recommend strategies to improve inquiry conversion and enrollment outcomes.
Provide operational and logistical support for admissions processing, onboarding, and international student documentation, ensuring alignment with University policies and timelines.
Evaluate applications and credentials to determine admissions decisions, financial aid eligibility, visa documentation needs, and transfer credit approvals, as appropriate.
Collaborate across departments and programs, including marketing and communications partners, to ensure consistent messaging and an excellent prospective student experience across both in-person and digital recruitment channels.
Support and occasionally lead evening and weekend events, including open houses, webinars, and partner events.

Competitive candidates will have...

Familiarity with graduate business education environments—such as exposure to specialized master's programs, cohort-based learning models, or student engagement within a business school setting (e.g., through academic experience, professional collaboration, or alumni connections to programs like the Smeal College of Business Residential Specialty Master's Programs).
Comparable experience engaging with prospective students or academic communities will also be considered.

Qualifications

Experience, preferably in graduate admissions, higher education, recruiting, or a related field.
Demonstrated success in public speaking, relationship building, event coordination, and student supervision.
Comfort with frequent travel—including 25-40% domestic travel and occasional international travel; evening and weekend availability required.
Familiarity with digital recruitment strategies, including CRM-driven communication campaigns, social media outreach, webinar promotion, email marketing, and basic recruitment analytics.
This position requires a regular on-campus presence at the University Park campus to support student engagement, events, team collaboration, and recruitment activities. While the role offers modest flexibility for occasional remote work, candidates should expect to work primarily in person.
Outstanding written and verbal communication skills; ability to adapt communication style to varied audiences.
Strong organizational skills and the ability to manage multiple priorities independently.
Proficiency with Microsoft Office and CRM tools; experience with Penn State systems such as Salesforce, LionPATH, and GRADS is a plus.
Valid Driver's License

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience

acceptedRequired Certifications:None

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $54,060.00 - $78,444.00.

Salary Structure - Information on Penn State's salary structure

CAMPUS SECURITY CRIME STATISTICS

EEO IS THE LAW

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Hotlines

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Assistant Director of Recruitment and Admissions - Professional Graduate Programs, Smeal College of Business

Edtech.com's Summary

Assistant Director of Recruitment and Admissions - Professional Graduate Programs, Smeal College of Business Full Description

APPLICATION INSTRUCTIONS:

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