Edtech.com's Summary

Flatiron Books, a division of Macmillan, is hiring an Assistant Marketing Manager. This role involves creating and executing marketing campaigns for a diverse range of fiction and non-fiction titles, managing budgets, collaborating with sales teams, and supporting social media and influencer outreach activities.

Highlights

Develop and execute marketing campaigns for various fiction and non-fiction genres.
Manage creation of advertising collateral, including copywriting and collaborating with designers.
Oversee budgets for assigned titles.
Plan influencer marketing initiatives, including ARC mailings and virtual author events.
Manage early reading strategies on platforms like Goodreads and Netgalley.
Create sales assets such as sell sheets and promotional graphics.
Communicate marketing plans to sales teams regularly.
Experience with corporate social media management and Meta advertising platforms required.
Familiarity with social media monitoring and design tools like Canva preferred.
Requires 2+ years in publishing and a college degree or equivalent experience.
Annual salary range: $60,000-$65,000.

Assistant Marketing Manager, Flatiron Full Description

Assistant Marketing Manager, Flatiron

Job Category: Marketing

Requisition Number: ASSIS003153

Full-Time

120 Broadway

New York, NY 10271, USA

Job Details

Description

Flatiron Books, a division of Macmillan, is seeking an Assistant Marketing Manager to join our team, reporting to the Director of Marketing. This is an exciting opportunity for an engaged and enthusiastic title marketer who wants to grow and work on both fiction and non-fiction across genres, including mystery/thriller, literary fiction, fantasy, romance, book club reading, self-help and more. The Assistant Manager will create and execute marketing campaigns for select titles each season including consumer and trade advertising, early reader campaigns, bookseller outreach, and preorder buzz initiatives, including working on campaigns on their own, as well as in support of other members of the marketing team.

The Assistant Manager will also be responsible for certain departmental support needs such as social media support, influencer outreach and organization, liaising with the sales team to share designed assets and campaign initiatives, and more. The ideal candidate must possess strong project and time management skills, attention to detail, and creativity.

What you'll do:

Develop and execute creative marketing and consumer advertising campaigns for a wide variety of titles across genres to create awareness and drive sales
Manage the creation of the advertising and marketing collateral for assigned titles, including writing copy, collaborating with designers, and delivering assets to vendors
Managing budget for assigned titles
Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, social media content, and book club outreach
Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed

What you'll bring:

Experience with corporate social media management
Experience with Meta and other self-serve advertising outlets
Data analysis skills
Critical thinking
Excellent written and oral communication skills
Detail-oriented and superb organization skills
Collaboration across many different departments and interests
Familiarity with social media monitoring tools and design tools such as Canva preferred
2+ years working in publishing
College degree or equivalent professional experience required

This role will have an annual salary of $60,000-$65,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Original Job Description

Assistant Marketing Manager, Flatiron

Job Category: Marketing

Requisition Number: ASSIS003153

Full-Time

120 Broadway

New York, NY 10271, USA

Job Details

Description

What you'll do:

Develop and execute creative marketing and consumer advertising campaigns for a wide variety of titles across genres to create awareness and drive sales
Manage the creation of the advertising and marketing collateral for assigned titles, including writing copy, collaborating with designers, and delivering assets to vendors
Managing budget for assigned titles
Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, social media content, and book club outreach
Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed

What you'll bring:

Experience with corporate social media management
Experience with Meta and other self-serve advertising outlets
Data analysis skills
Critical thinking
Excellent written and oral communication skills
Detail-oriented and superb organization skills
Collaboration across many different departments and interests
Familiarity with social media monitoring tools and design tools such as Canva preferred
2+ years working in publishing
College degree or equivalent professional experience required

This role will have an annual salary of $60,000-$65,000.

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Assistant Marketing Manager, Flatiron

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