Digital Marketing Strategist, West Plains

🇺🇸 West Plains, MO

🕑 Full-Time

💰 $44K

💻 Marketing

🗓️ September 5th, 2025

Edtech.com's Summary

Missouri State University is hiring a Digital Marketing Strategist for the West Plains campus. The role involves planning, executing, and measuring digital marketing campaigns to support student enrollment and university goals, managing social media and Google ads, writing and editing recruitment content, and providing backup social media coverage and training for university communicators.

Highlights

Purchases and places social media ads and Google search and display ads.
Assists in planning, executing, and measuring university digital marketing campaigns.
Writes and edits copy for recruitment communication products including ads, emails, and website content.
Uses analytics to optimize campaign performance and ROI.
Provides backup social media support and disseminates emergency messages via digital platforms.
Requires knowledge of Google Ads, social media advertising, and Google Analytics.
Bachelor's degree in marketing, advertising, public relations, or a related field is required.
At least one year of professional marketing, advertising, or related work experience needed; experience with ad purchasing and marketing writing preferred.
Excellent organizational, project management, proofreading, and communication skills required.
Compensation is $43,888 annually as a full-time exempt position in the West Plains University Communications Department.