Assistant Program Director, Marketing360

• Manage the day-to-day operations and ongoing development of Marketing360, ensuring programming, communications, events, and student experiences are organized, timely, and aligned with program goals.
• Design and deliver a two-semester program that helps undergraduate and graduate students explore marketing career paths, build technical and soft skills, and develop professional networks.
• Plan and execute workshops, presentations, networking events, site visits, and other student-facing career development activities.
• Develop clear, engaging, student-focused messaging and communications to promote programming, opportunities, expectations, and resources.
• Manage program operations, including budgets, contracts, scheduling, logistics, records, student participation, communications, and other administrative processes.
• Coordinate the Marketing360 pro bono project experience, including project planning, student teams, client communication, timelines, and logistics.
• Oversee student workers supporting the program and manage program resources, presentations, guides, templates, and other student-facing materials.
• Track participation and career-related outcomes and use data and feedback to evaluate the program and improve delivery.
• Identify and implement process improvements that strengthen program effectiveness and the student experience.

• Build and maintain relationships with industry professionals, employers, alumni, and other external partners to create a strong pipeline of speakers, mentors, networking opportunities, and pro bono project partners.
• Identify and cultivate new relationships that expand students’ exposure to marketing careers, industries, organizations, and professional opportunities.
• Maintain strong relationships with Marketing faculty and identify opportunities to connect academic learning with career exploration and professional development.
• Partner with colleagues across the Fowler Career Center and GW School of Business to strengthen student programming and identify opportunities for collaboration.

• Provide individualized career advising to undergraduate and graduate students across industries.
• Help students assess their interests, skills, and goals and identify appropriate marketing career paths and opportunities.
• Mentor students on resumes, interviewing, professional branding, networking, and other career-readiness skills.
• Connect students with relevant career resources, alumni, employers, and other opportunities.

• Experience in marketing, marketing communications, career development, higher education, program management, or a related field is desired.
• Demonstrated experience managing programs, projects, events, or other complex initiatives with multiple stakeholders and deadlines.
• Strong organizational skills and exceptional attention to detail.
• Strong fluency with office and productivity technology, including Google Workspace and Microsoft Word, Excel, and PowerPoint and/or Canva.
• Ability to think strategically while operating effectively as an independent contributor and managing day-to-day execution.
• Demonstrated ability to build and maintain productive relationships with external professionals, employers, alumni, faculty, and other stakeholders.
• Experience developing and delivering workshops, events, or other student-facing programming.
• Strong written and verbal communication skills, including the ability to develop clear and engaging student-focused communications.
• Experience with career coaching, student advising, talent development, or related areas preferred.
• Experience with data collection, program assessment, and reporting preferred.

How is pay for new employees determined at GW?

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.