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North Carolina State University
Marketing Automation Strategist
Salesforce
CRM
Marketo
Edtech.com's Summary
NC State University is hiring a Marketing Automation Strategist to lead the implementation and growth of marketing automation across the university. The role involves managing audience journey programs via email, text messaging, and digital advertising, while collaborating with campus partners to design and optimize targeted, data-driven campaigns. The strategist will oversee strategy, testing, launch, partner training, and performance measurement to enhance communication effectiveness university-wide.
Highlights
- Lead marketing automation strategy, development, testing, and launch for email, SMS, and digital advertising campaigns.
- Design and manage audience journeys, including welcome, nurture, and re-engagement programs.
- Train and support campus partners on the marketing automation platform and best practices.
- Develop A/B testing plans and apply findings to optimize campaigns.
- Ensure compliance with list management, consent, CAN-SPAM, and TCPA regulations.
- Use analytics tools (GA4, Excel, Tableau) to measure campaign performance and report results.
- Maintain email templates and content blocks aligned with NC State brand and accessibility standards.
- Required proficiency with marketing automation platforms like Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, or Acoustic.
- Bachelor's degree and at least three years of relevant experience; two years hands-on marketing automation experience required.
- Anticipated hiring range: $70,000 - $78,000 annually.
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