Assistant Vice President for Growth Marketing

🇺🇸 Remote - US 🕑 Full-Time 💰 $160K - $165K 💻 Marketing 🗓️ August 24th, 2026

CRM Rive

Edtech.com's Summary

Old Dominion University is hiring an Assistant Vice President for Growth Marketing. This role directs integrated growth marketing strategies to boost enrollment, enhance brand awareness, and improve the university's market position by leading a multidisciplinary marketing team and aligning initiatives with institutional priorities and audience needs.

Highlights

Lead development and execution of data-driven marketing strategies, brand initiatives, digital marketing, media production, and operations.
Oversee campus enrollment marketing, ODUGlobal online enrollment marketing, and brand marketing as a unified portfolio.
Manage a multidisciplinary team including marketing, creative, digital, social media, media production, and project management professionals.
Utilize data, analytics, CRM systems, marketing automation, web analytics, and market research to guide strategies and evaluate performance.
Master’s degree required in marketing, communications, business administration, or related fields; significant leadership experience considered.
Strong knowledge of higher education marketing trends, enrollment marketing, brand strategy, digital advertising, content strategy, and emerging technologies like AI.
Manage marketing budgets, vendor relationships, creative workflows, and cross-functional initiatives.
Position is remote but requires regular travel to campus; residency may be limited by travel and payroll constraints.
Compensation range between $160,000 and $165,000, based on education and experience.
Responsible for ensuring marketing efforts are inclusive, accessible, creatively compelling, and performance-driven to increase student interest and enrollment outcomes.