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Old Dominion University
Director of Campus Enrollment Marketing
Edtech.com's Summary
Old Dominion University is hiring a Director of Campus Enrollment Marketing. This role leads the development and execution of comprehensive, audience-focused marketing strategies to boost enrollment for diverse student populations. The director manages a marketing team, oversees campaign planning and budget management, and collaborates with various campus units to align marketing initiatives with enrollment goals and university branding.
Highlights
- Lead integrated marketing strategies supporting undergraduate, graduate, transfer, international, and military-affiliated student enrollment.
- Manage the campus enrollment marketing team, ensuring clear workflows and accountability.
- Responsible for campaign planning, content strategy, digital/traditional advertising, email marketing, social media, web content, market research, and performance analysis.
- Coordinate vendor relationships and manage marketing budgets.
- Use enrollment data and audience insights to guide strategic decisions and improve recruitment outcomes.
- Collaborate with senior leaders, enrollment teams, academic units, and institutional partners.
- Requires considerable knowledge of enrollment marketing, audience strategy, and integrated campaign planning.
- Demonstrated leadership in managing multidisciplinary marketing teams and project management skills are essential.
- Preferred qualifications include a Master’s degree in marketing, communications, business administration, higher education, or a related field.
- Compensation range: $90,000–$95,000, commensurate with experience and qualifications.
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