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Eastern Michigan University

Associate Director, Admissions/Events/Visits

🇺🇸 Ypsilanti, MI 🕑 Full-Time 💰 TBD 💻 Enrollment 🗓️ August 14th, 2026
CRM

Edtech.com's Summary

Eastern Michigan University is hiring an Associate Director, Admissions/Events/Visits. The role involves directing and coordinating student recruitment by overseeing all Admission Visit Program activities, developing and evaluating recruitment programming, and leading staff development and training on policies and best practices.

Highlights
  • Design, plan, and execute daily and large-scale recruitment events including campus visits and open houses.
  • Lead strategic planning to achieve targeted student enrollment outcomes.
  • Develop and implement admission policies, procedures, and operational guidelines.
  • Conduct research and data analysis on recruitment and visit programs.
  • Manage a recruitment territory, representing EMU at off-campus events and advising prospective students and families.
  • Maintain and improve the CRM system as primary end-user, collaborating with IT for technology enhancements.
  • Hire, train, supervise, and evaluate 30-40 student staff members.
  • Bachelor’s degree in a related field and five years of administrative experience in admissions or a related field required.
  • Experience with student information systems, web-based recruiting, public speaking, and writing necessary.
  • Master’s degree preferred; experience with diverse student populations and human resource management desirable.

Associate Director, Admissions/Events/Visits Full Description

Title: Associate Director, Admissions/Events/Visits
Employee Classification: AP - Administrative Professional
Pay Grade: AP 04
Division: Enrollment Management
Subdivision: Adm Internal Oper
Department: Enrollment Management
Campus Location: Main Campus

General Summary
Direct and coordinate strategic recruitment of new students by overseeing the operation of all Admission Visit Program activities. Develop, manage, execute, and evaluate recruitment programming, serve on the management team to lead the staff development and training regarding policies, procedures and best practices.

Principal Duties and Responsibilities
Design, plan, and execute all daily and large-scale programming that welcomes all new student populations to campus. This includes but is not limited to daily campus visits, open houses, group visits, and all on- and off-campus recruitment events and activities.Develop, lead and engage in strategic planning activities to recruit and enroll new students with targeted enrollment outcomes.Develop and implement operations, policies and procedures and admission guidelines.Conduct admissions research and data analysis regarding new student recruitment and effective visit programming.Consistently evaluate & audit admissions recruitment events for efficiency, including but not limited to preparing reports and analyses of admissions activities and results.Manage a small recruitment territory; including, but not limited to, representing EMU at off-campus recruitment events and advising prospective students/families.Serve as primary end-user to maintain and improve CRM System.Work with systems team to continue to evaluate and implement new technologies which will give EMU a competitive advantage in the marketplace.Participate in department meetings and functions; serve as liaison with other departments.Serve as a resource to all staff, providing training and direction on policies and procedures and resolving problems.Hire, train, evaluate, and supervise approximately 30-40 student staff.Manage, maintain, and uphold admissions policies and procedures.Adhere to any and all NCAA, Mid-American Conference and Eastern Michigan University policies, rules, regulations, and operational procedures.Perform other duties as assigned by management.

Minimum Qualifications:Bachelor’s degree in communication, public relations, training/development, student affairs, counseling, business administration, educational leadership, or related field is required.

Five years of administrative experience in admissions, or related field, is required.

Demonstrated experience managing an operation is required.Strategic planning skills are necessary.

Demonstrated public speaking and writing skills are necessary.

Experience working with student information systems and web-based recruiting initiatives is necessary.
Preferred Qualifications:Master level degree preferred.

Experience in human resources management, including staffing, training, supervising, evaluating and directing the work of employees is desirable.

Knowledge of EMU's academic programs, and experience with diverse student populations is preferred.

Ability to speak a second language is desirable.

Experience with graduate, non-traditional, and international students is preferred.

Special Instructions:N/A
Appointment Percentage:
100%