University of South Carolina
Associate Director for Digital Marketing & Fan Experience
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Edtech.com's Summary
University of South Carolina is hiring an Associate Director for Digital Marketing & Fan Experience. The role involves developing and executing strategic digital marketing initiatives, fan engagement programs, and game presentation efforts to enhance the athletics brand, drive attendance, ticket sales, membership growth, and revenue, while supporting marketing and fan experience across all varsity sports with a focus on men's and women's soccer.
Highlights
- Develop and implement marketing strategies, attendance initiatives, and fan engagement programs primarily for men's and women's soccer.
- Lead marketing efforts for the Gamecock Club and Junior Gamecock Club and support revenue-generating initiatives including the Forever Garnet program.
- Manage digital engagement strategies for the athletics department's website, mobile app, email, and social media platforms.
- Plan and execute game-day presentations, promotions, sponsor activations, and fan experience elements.
- Supervise marketing interns and assist with administrative tasks, special projects, and budget tracking.
- Strong skills in marketing plan development, game presentation, fan engagement, and digital campaign execution.
- Requires bachelor's degree in a related field and at least 2 years of relevant experience or an equivalent combination of education and experience.
- Preferred background includes experience in athletics or sports marketing, fan engagement, or event marketing.
- Ability to work evenings, weekends, and holidays aligned with event schedules.
- Annual salary range starts at $41,000, with benefits including health/life insurance, retirement, paid leave, tuition, and professional development.
Associate Director for Digital Marketing & Fan Experience Full Description
Associate Director for Digital Marketing & Fan Experience Bookmark this Posting Print Preview | Apply for this Job
Please see Special Instructions for more details.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Posting Details
Supplemental Questions
Posting Summary
| Logo | |
|---|---|
| Posting Number | STA00546PO26 |
| Job Family | Athletics Administration |
| Job Function | Athletics Administration |
| USC Market Title | Athletics Administrator |
| Link to USC Market Title | https://uscjobs.sc.edu/titles/132064 |
| Job Level | P2 - Professional |
| Business Title (Internal Title) | Associate Director for Digital Marketing & Fan Experience |
| Campus | Columbia |
| Work County | Richland |
| College/Division | Athletics |
| Department | ATH Department of Athletics |
| State Pay Range | Unclassified |
| USC Market Range | B00 |
| Anticipated Hiring Range | $41,000 - Salary commensurate with qualifications. |
| Location of Vacancy | |
| Part/Full Time | Full Time |
| Hours per Week | 37.5 |
| Work Schedule |
|
| Basis | 12 months |
| Job Search Category | Other Professional |
About USC
| About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. |
|---|---|
| Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities. |
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
| Advertised Job Summary | The Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men’s and women’s soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department’s website and mobile application. |
|---|---|
| Job Related Minimum Required Education and Experience |
|
| Required Certification, Licensure/Other Credentials | |
| Preferred Qualifications |
|
| Knowledge/Skills/Abilities |
|
Job Duties
| Job Duty |
Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men’s and women’s soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 20 |
| Job Duty |
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 25 |
| Job Duty |
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 30 |
| Job Duty |
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department’s multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 15 |
| Job Duty |
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as. Perform other duties as assigned in support of the Athletics Department. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 10 |
| Job Duty | Provide direction/game day supervision to Assistant Director of Marketing assigned to men’s basketball. Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing. |
|---|---|
| Essential Function | Yes |
| Percentage of Time | 5 |
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
| Safety Sensitive or Security Sensitive | No |
|---|---|
| Hazardous weather category | Non-Essential |
Posting Detail Information
| Number of Vacancies | 1 |
|---|---|
| Desired Start Date | |
| Job Open Date | 07/20/2026 |
| Job Close Date | 09/03/2026 |
| Open Until Filled | No |
| Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by September 3, 2026. The University of South Carolina offers a valuable benefits package including but not limited to:
|
| Quicklink for Posting | https://uscjobs.sc.edu/postings/209864 |
| EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. |
Required fields are indicated with an asterisk (*).
- *
Do you have at least a bachelor's degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
Required Documents
- Resume
Optional Documents
- Cover Letter
- List of References and Contact Information
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