Associate Director for Student Affairs Marketing

🇺🇸 Hybrid - Charlotte, NC 🕑 Full-Time 💰 $54K - $74K 💻 Academic Advising 🗓️ May 9th, 2026

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Edtech.com's Summary

UNC Charlotte is hiring an Associate Director for Student Affairs Marketing. This role leads and supports division-wide marketing initiatives for Student Affairs, supervising marketing staff while developing and executing strategic campaigns across multiple media platforms to promote student programs, services, and events. The position also manages marketing guidelines, trains staff, coordinates creative production, and partners with campus units to align communications with university standards.

Highlights

Lead strategic marketing and communications initiatives for Student Affairs facilities, programs, services, and events.
Supervise two full-time marketing direct reports and support additional marketing staff and student employees.
Plan and execute campaigns utilizing editorial, print, digital, web, photography, and video content.
Develop and maintain marketing guidelines, templates, and toolkits for brand consistency and accessibility.
Facilitate workshops and coaching on content creation, social media, accessibility, project management, and brand compliance.
Advise and manage social media strategy and content.
Coordinate production of print and digital assets with in-house designers.
Manage multiple projects in a deadline-driven environment adhering to university branding and AP Style.
Conduct recruitment, hiring, onboarding, training, and performance evaluations following university and state HR policies.
Required qualifications: Bachelor’s degree related to the role and five years of relevant experience; preferred qualifications include a master’s degree and over five years of marketing/communications experience with supervisory duties, expertise in social media management, Adobe Creative Suite, project management, AP Style, and experience marketing to a college student audience.
Salary range: $54,249 - $74,000.
The department supports multiple Student Affairs units including housing and residence life, student support, engagement, and health and wellbeing.