New York University
Associate Director, Marketing & Communications
CRM
Edtech.com's Summary
New York University is hiring an Associate Director, Marketing & Communications. This role develops and implements marketing strategies to achieve graduate enrollment goals at NYU Wagner, oversees vendor coordination, executes multichannel campaigns, manages staff and budgets, and analyzes marketing metrics to optimize recruitment efforts.
Highlights
- Lead marketing and communications targeting prospective and admitted graduate students for NYU Wagner degree, certificate, and non-degree programs
- Develop strategies in alignment with leadership directives to meet graduate enrollment goals
- Manage external vendors providing digital marketing, media, and research services
- Execute multichannel marketing campaigns across web, email, social media, and multimedia
- Supervise marketing staff and student workers while managing budgets
- Utilize CRM (Slate), Google Analytics, and other analytics tools for campaign tracking and ROI analysis
- Required: Bachelor's degree and 5+ years in public relations, marketing, communications, or digital media with experience in digital content management and data-driven decision-making
- Preferred: Master’s degree, experience managing staff and budgets, advertising agency collaboration, video/audio editing, proficiency with iMovie/Final Cut Pro, Google AdWords and Tag Manager, and graphic design skills
- Annual salary range: $80,000 to $95,000
- Department: Robert F. Wagner Graduate School of Public Service, Admissions & Marketing
Associate Director, Marketing & Communications Full Description
Position Summary:
The Associate Director, Marketing & Communications will be responsible for marketing and communications to prospective and admitted graduate students interested in NYU Wagner's degree, certificate, and non-degree programs. This individual will be responsible for developing and implementing strategies to achieve graduate enrollment goals, in alignment with leadership's directives. They will also oversee the organization and coordination of activities with partner vendors who provide digital marketing, media, and research services to the office, as well as suggest new approaches for promoting NYU Wagner. Additionally they will partner with their supervisor to oversee the execution of marketing campaigns in an effective and well-coordinated multichannel approach; write, create, and publish marketing content across multiple digital platforms, including web, email, social media, and multimedia channels; and develop and maintain metrics to measure the success of marketing and recruitment efforts including UTM tracking and ROI analyses. They will also ensure adherence to the school's overall brand and marketing strategies, supervise marketing staff, student workers, manage external vendors and budgets, utilize CRM (Slate) and other tools (Google Analytics, on-platform analytics) to support all marketing initiatives,and provide robust reports and dashboards with summaries, analyses, and recommendations for leadership.
Qualifications:
Qualifications:
Required Education:
Bachelor's Degree
Preferred Education:
Master's Degree
Required Experience:
5+ years of experience in public relations, marketing, communications, journalism, digital media, or equivalent combination. Must include experience in creating and managing content in digital space including website, blogs, social media, multimedia content, and other online platforms. Experience utilizing data to make decisions on marketing campaign placement, flighting, and optimization.
Required Skills, Knowledge and Abilities:
Excellent verbal and written communication, project planning, and editorial judgment. Ability to work collaboratively across organizational lines. Thorough knowledge of digital marketing and experience using multiple forms of new media and technologies. Knowledge of online marketing and recruitment process, including basic knowledge of HTML and web content management systems. Experience in measuring and monitoring digital marketing and how these analytics can be applied to marketing and recruitment strategies. Experience working with and managing external vendors as well as internal stakeholders. Familiarity with CRM systems to track marketing campaigns.
Preferred Skills, Knowledge and Abilities:
Experience working at or managing advertising agency partners. Experience managing staff and a marketing budget. Proficiency in video, audio, digital photograph processes, and editing software. Familiarity with iMovie and/or Final Cut Pro. Proficiency in or familiarity with Google Analytics, AdWords, and Tag Manager. Proficiency in Slate. Graphic design skills a plus. Familiarity with digital accessibility standards.
Additional Information:
Bachelor's Degree
Preferred Education:
Master's Degree
Required Experience:
5+ years of experience in public relations, marketing, communications, journalism, digital media, or equivalent combination. Must include experience in creating and managing content in digital space including website, blogs, social media, multimedia content, and other online platforms. Experience utilizing data to make decisions on marketing campaign placement, flighting, and optimization.
Required Skills, Knowledge and Abilities:
Excellent verbal and written communication, project planning, and editorial judgment. Ability to work collaboratively across organizational lines. Thorough knowledge of digital marketing and experience using multiple forms of new media and technologies. Knowledge of online marketing and recruitment process, including basic knowledge of HTML and web content management systems. Experience in measuring and monitoring digital marketing and how these analytics can be applied to marketing and recruitment strategies. Experience working with and managing external vendors as well as internal stakeholders. Familiarity with CRM systems to track marketing campaigns.
Preferred Skills, Knowledge and Abilities:
Experience working at or managing advertising agency partners. Experience managing staff and a marketing budget. Proficiency in video, audio, digital photograph processes, and editing software. Familiarity with iMovie and/or Final Cut Pro. Proficiency in or familiarity with Google Analytics, AdWords, and Tag Manager. Proficiency in Slate. Graphic design skills a plus. Familiarity with digital accessibility standards.
Additional Information:
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $95,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
Similar Jobs
Director, Product Marketing
Curriculum Associates
🇺🇸 Remote - US
Campaign Execution Manager
Cengage Group
🇺🇸 Remote - OH
Digital Marketing Industry Coach
Chegg
🇺🇸 Remote - US
Senior Manager, Product Marketing
Curriculum Associates
🇺🇸 Remote - US
Brand Campaigns Director
Duolingo
🇺🇸 Pittsburgh, PA
