University of South Carolina
Associate Director of Annual Giving
🇺🇸 Columbia, SC
🕑 Full-Time
💰 $54K
💻 Communications
🗓️ November 26th, 2025
Blackbaud
CRM
Edtech.com's Summary
University of South Carolina is hiring an Associate Director of Annual Giving. This role involves coordinating and implementing direct and digital marketing solicitation and engagement strategies for an assigned unit, assisting with the university's day of giving campaign, and establishing partnerships with development directors and staff. The Associate Director utilizes Blackbaud CRM and analytics tools to ensure data-driven, personalized fundraising strategies aligned with program goals.
Highlights
- Coordinate and implement direct and digital marketing solicitation and engagement strategies.
- Assist in executing the University of South Carolina's day of giving campaign, Give 4 Garnet.
- Utilize Blackbaud CRM and other analytics tools for data-driven fundraising approaches.
- Build partnerships with directors of development and staff within assigned units and the Division of Development.
- Develop and manage integrated omnichannel marketing plans including direct mail, email, digital ads, and social media.
- Provide mass solicitation consulting and production services for departments and centers.
- Minimum requirement: Bachelor’s degree and 3+ years of related experience or equivalent combination of education and experience.
- Preferred experience with annual giving, donor relations, higher education fundraising, Blackbaud CRM, and project management tools such as JIRA.
- Starting salary of $54,165, commensurate with qualifications.
- Collaborate with senior leadership to develop annual plans, budgets, and reports supporting fundraising goals.
Associate Director of Annual Giving Full Description
Associate Director of Annual Giving
Please see Special Instructions for more details.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by January 6, 2025
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Click here to learn more about why you should work at USC.
Posting Details
Posting Summary
Logo
Posting Number | STA00938PO25
Job Family | Alumni Relations and Development
Job Function | Annual Giving
USC Market Title | Associate Director, Annual Giving
Link to USC Market Title | https://uscjobs.sc.edu/titles/197552
Job Level | P3 - Professional
Business Title (Internal Title) | Associate Director of Annual Giving
Campus | Columbia
Work County | Richland
College/Division | Division of Development
Department | DEV Annual Giving
State Pay Band | 6
Approved Starting Salary | $54,165
Advertised Salary Range | $54,165 - commensurate with qualifications
Location of Vacancy | Columbia, SC **On-site**
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department.
Basis | 12 months
Job Search Category | Alumni Development
About USC
About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | Under limited supervision, reporting to the Senior Director of Annual Giving Programs and Unit Strategy (Senior Director), the Associate Director of Annual Giving (Associate Director) will be embedded within an assigned unit and is responsible for coordinating and implementing direct and digital marketing solicitation and engagement strategies for the assigned unit. The Associate Director will assist with the implementation and execution of the University of South Carolina’s day of giving campaign, currently known as Give 4 Garnet. The Associate Director plays an intricate role in establishing partnerships and delivering effective communication with directors of development and staff across the assigned unit and the Division of Development. The Associate Director will utilize Blackbaud CRM and other analytics tools to ensure that strategies are data-driven, personalized, relevant, timely, and consistent with the goals set forth within the Annual Giving and Lead Generation (AGLG) programs.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials |
Preferred Qualifications | Experience in Annual Giving, Donor Relations ,Alumni Relations or Higher Education Fundraising Operations. Proven experience in revenue generation, creative writing, communications and marketing, client relations, and partner success. Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor system. Experience with project management tools, like JIRA.
Knowledge/Skills/Abilities | Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program. Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies. Ability to manage complex projects while also managing relationships with colleagues and supervising staff. Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success. Utilize quantitative and qualitative information to improve decision-making and outcomes and document results. Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public. Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment. Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity. Outstanding oral, written, and interpersonal communications skills. Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials |
Preferred Qualifications | Experience in Annual Giving, Donor Relations ,Alumni Relations or Higher Education Fundraising Operations. Proven experience in revenue generation, creative writing, communications and marketing, client relations, and partner success. Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor system. Experience with project management tools, like JIRA.
Knowledge/Skills/Abilities | Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program. Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies. Ability to manage complex projects while also managing relationships with colleagues and supervising staff. Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success. Utilize quantitative and qualitative information to improve decision-making and outcomes and document results. Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public. Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment. Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity. Outstanding oral, written, and interpersonal communications skills. Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.
Job Duties
Job Duty | Collaborate with the Senior Director and Lead Senior Director of Development to manage and implement direct and digital marketing strategies and services. Develop and execute an annual plan and a comprehensive marketing calendar designed to support the goals of Annual Giving and Lead Generation and the priorities of the assigned unit. Collaborate with the Senior Director and the Lead Senior Director to produce annual budget recommendations to support the organizational goals. Provide mass solicitation consulting and production services for departments and centers.
Essential Function | Yes
Percentage of Time | 25%Job Duty | Develop, implement, and manage an integrated omnichannel marketing plan for assigned units, including direct mail, email, digital ads, and social media. Collaborate with other members of the Annual Giving and Lead Generation team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation strategy. Provide timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the unit’s development team and other partners as needed.
Essential Function | Yes
Percentage of Time | 35%Job Duty | Assists with the coordination and implementation of the university-wide giving day to include departments and centers within the assigned unit.
Essential Function | Yes
Percentage of Time | 25%Job Duty | Build a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals.
Essential Function | Yes
Percentage of Time | 10%Job Duty | Performs other duties as required or assigned.
Essential Function | No
Percentage of Time | 5%
Essential Function | Yes
Percentage of Time | 25%Job Duty | Develop, implement, and manage an integrated omnichannel marketing plan for assigned units, including direct mail, email, digital ads, and social media. Collaborate with other members of the Annual Giving and Lead Generation team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation strategy. Provide timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the unit’s development team and other partners as needed.
Essential Function | Yes
Percentage of Time | 35%Job Duty | Assists with the coordination and implementation of the university-wide giving day to include departments and centers within the assigned unit.
Essential Function | Yes
Percentage of Time | 25%Job Duty | Build a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals.
Essential Function | Yes
Percentage of Time | 10%Job Duty | Performs other duties as required or assigned.
Essential Function | No
Percentage of Time | 5%
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No
Hazardous weather category | Non-Essential
Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 4
Desired Start Date | 02/02/2026
Job Open Date | 11/25/2025
Job Close Date | 01/05/2026
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by January 6, 2025The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities
Click here to learn more about why you should work at USC.
Quicklink for Posting | https://uscjobs.sc.edu/postings/198676
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Desired Start Date | 02/02/2026
Job Open Date | 11/25/2025
Job Close Date | 01/05/2026
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by January 6, 2025The University of South Carolina offers a valuable benefits package including but not limited to:
Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities
Click here to learn more about why you should work at USC.
Quicklink for Posting | https://uscjobs.sc.edu/postings/198676
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have at least a Bachelor's degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
- * If so, please tell us how you qualify?
(Open Ended Question) - * Are you willing to travel to conferences as part of continual educational development and professional growth?
- Yes
- No
- no response
- * Do you have a reliable means of transportation?
- Yes
- No
- * Although we accept resumes for review, the application is the official hiring document maintained by the university. Offers of employment and starting salaries are based on the education and work experience (including beginning and end dates) included in the university application only, not your resume. Have you included all details for all education, volunteer and work experiences in your job application?
- Yes
- No
- No Answer
Applicant Documents
Required Documents
- Cover Letter
- Resume
- List of References and Contact Information
Optional Documents
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