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edtech.com
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Rowan University

Associate Director of Social Media

🇺🇸 Glassboro, NJ

🕑 Full-Time

💰 $90K - $110K

💻 Marketing

🗓️ October 29th, 2025

CRM

Edtech.com's Summary

Rowan University is hiring an Associate Director of Social Media. The role involves developing and executing social media strategies to boost the university's brand, engage audiences, and support student recruitment and retention. The position includes leading a social media team, coordinating content creation, managing social analytics, and collaborating across university departments.

Highlights
  • Develop and implement social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.
  • Lead and manage a team of social media professionals, promoting creativity and growth.
  • Oversee student and content creator programs to expand social media engagement.
  • Coordinate social media efforts across university colleges and departments.
  • Supervise social media content creation, editorial calendars, and organic campaigns.
  • Utilize social listening tools like Sprout Social to monitor brand sentiment and inform strategy.
  • Collaborate with Marketing and Communication teams to optimize brand storytelling on social channels.
  • Experience required: Bachelor’s degree in Marketing, Communications or related field; 5+ years in social media management; 3+ years managing teams.
  • Strong technical skills in social platforms, CRM systems, analytics, community management, and content development.
  • Annual salary range from $90,000 to $110,000 with comprehensive NJ state benefits and tuition reimbursement options.

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