Study.com
Director of Lifecycle Marketing
🇺🇸 Hybrid - Mountain View, CA
🕑 Full-Time
💰 $150K - $190K
💻 Marketing
🗓️ October 29th, 2025
SaaS
Edtech.com's Summary
Study.com is hiring a Director of Lifecycle Marketing to lead the development and execution of comprehensive lifecycle marketing strategies that enhance acquisition, retention, and lifetime value of customers. This leadership role involves managing multi-channel marketing efforts, integrating AI-driven personalization, and collaborating with cross-functional teams to optimize customer journeys and drive sustainable SaaS growth.
Highlights
- Develop and execute full-funnel lifecycle marketing strategies targeting acquisition, churn reduction, and increased LTV.
- Lead journey mapping and leverage AI tools for automated workflows and predictive analytics.
- Collaborate with Product and Data Science teams on customer data analysis and conversion rate optimization (CRO) testing.
- Implement testing and optimization frameworks with clear KPIs and cohort tracking.
- Partner with Product, BI, and Engineering for event-based triggers and dynamic messaging across channels.
- Direct go-to-market strategy and execution with cross-functional stakeholders for product adoption and growth.
- Lead and develop a high-performing team of lifecycle and product marketers.
- Require 10 years of experience in lifecycle or retention marketing, preferably in high-scale SaaS or subscription-based products.
- Expertise in behavioral segmentation, funnel design, event-based triggers, and customer journey automation.
- Strong skills in email, SMS, push, and in-product messaging, with fluency in A/B testing, cohort tracking, and predictive churn modeling.
- Experience using generative AI tools for campaign ideation, personalization, and segmentation.
- Salary range: $150,000-$190,000 per year, dependent on skills, experience, and market factors.
- Preferred background in edtech, consumer SaaS, or mission-driven technology companies.
Director of Lifecycle Marketing Full Description
Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.
Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value. This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the customer experience.
You’ll lead channel owners across email, SMS, push, CRO and GTM strategy, and collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable SaaS growth.
What You’ll Do:
- Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.
- Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities
- Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com’s member base and increase CVR, retention, and LTV revenue.
- Implement robust testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking.
- Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration.
- Share strategic insights and performance results with leadership, developing KPIs and forecasts that align with broader marketing and business objectives.
- Direct go-to-market (GTM) strategy and execution efforts, collaborating with cross-functional stakeholders to ensure cohesive positioning, messaging, and launch plans that drive product adoption and business growth.
- Lead, develop, and actively contribute as both a player and coach to a high-performing team of lifecycle and product marketers, driving strategy, execution, and continuous improvement across all initiatives.
What You’ll Bring To The Role:
- 10 years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product
- Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation
- Strong track record in email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms
- Fluency in A/B testing, funnel analysis, cohort tracking, and predictive churn modeling
- Demonstrated experience using generative AI tools for campaign ideation, copy creation, personalization, or automated segmentation
- Proven ability to influence cross-functional teams and align lifecycle marketing with product and growth goals
- Analytical AI forward mindset with strong collaboration skills and a hands-on leadership style
Nice To Have:
- Prior work in edtech, consumer SaaS, or mission-driven technology companies
The salary range for this position is $150,000-$190,000 per year. Pay and is dependent upon factors including skills, work experience, business needs, and market demands.
At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
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