Frontline Education
Associate Director, Public Relations & Customer Marketing
🇺🇸 Hybrid - Wayne, PA
🕑 Full-Time
💰 $130K - $150K
💻 Marketing
🗓️ December 18th, 2025
K-12
SaaS
Edtech.com's Summary
Frontline Education is hiring an Associate Director, Public Relations & Customer Marketing. This role leads the PR strategy, enhances brand reputation, manages customer marketing programs, and drives customer advocacy to strengthen relationships with K-12 stakeholders and support business growth.
Highlights
- Lead integrated PR strategy positioning Frontline as a leader in K-12 school administration technology.
- Secure earned media coverage through authentic storytelling and media relationship management.
- Manage award strategy from identification to multi-channel amplification.
- Develop customer marketing programs to increase adoption, loyalty, and impact.
- Create customer stories including case studies, testimonials, and reference communities.
- Collaborate with Sales, Customer Success, and Product teams to drive renewals and expansion.
- 7+ years of experience in PR, communications, or customer marketing, preferably in tech, SaaS, or education.
- Strong writing skills across press materials, executive communications, and customer storytelling.
- Competitive salary range of $130,000-$150,000 plus bonus and comprehensive benefits including 401(k) with company match and healthcare.
- Experience in earned media strategy and customer advocacy program management required.
Associate Director, Public Relations & Customer Marketing Full Description
Associate Director, Public Relations & Customer Marketing
Location: United States
Description
Associate Director, Public Relations & Customer Marketing
Location: Hybrid – Wayne, PA (or Remote with travel as needed)
Department: Marketing
Reports To: VP, Marketing & Communications
Department: Marketing
Reports To: VP, Marketing & Communications
How you'll contribute to our mission
We’re looking for a strategic, driven communications leader to elevate Frontline’s brand reputation, strengthen our relationship with K-12 stakeholders, and build a world-class customer marketing engine. This leader will shape our PR strategy, secure meaningful earned media, expand our awards program, and design customer marketing programs that showcase impact, deepen loyalty, and drive adoption.
This is a high-visibility, high-impact role for someone who thrives at the intersection of strategic storytelling, customer advocacy, and disciplined program execution.
How you’ll drive success
Public Relations & Brand Reputation
- Lead an integrated PR strategy that positions Frontline as the trusted category leader in K-12 school administration technology.
- Shape authentic narratives, steward media relationships, and secure meaningful earned coverage across national, industry, local, and trade outlets.
- Own award strategy and execution — from identification to submission to amplification across channels.
- Partner with product, executive leadership, and customer teams to elevate company milestones, innovations, and stories that matter.
Customer Marketing & Advocacy
- Build and scale a world-class customer marketing engine that accelerates adoption, strengthens loyalty, and expands impact.
- Lead customer storytelling — from case studies and video testimonials to reference communities and customer champions.
- Collaborate closely with Sales, Customer Success, and Product to activate compelling customer narratives and targeted campaigns that influence renewals, adoption, and expansion.
- Define and measure success through customer impact KPIs: engagement, adoption lift, and contribution to growth.
What you bring to help us grow
- A seasoned communications leader with deep experience in PR, customer marketing, or related functions — ideally in tech, SaaS, education, or mission-driven organizations.
- A gifted storyteller with the ability to translate complex ideas into clear, compelling narratives for diverse audiences.
- Proven success generating high-value earned media and growing customer advocacy programs.
- A builder mindset — you design programs from the ground up and scale them with discipline and clarity.
- A collaborative spirit and comfort influencing across teams and senior leaders.
What you’ll need to thrive
- 7+ years of experience in PR, communications, customer marketing, or closely related roles.
- Demonstrated success in developing and executing earned media strategy.
- Experience crafting and managing customer advocacy or lifecycle marketing programs.
- Excellent project management skills and the ability to manage priorities with precision and speed.
- Strong writing portfolio across press materials, executive communications, thought leadership, and customer stories.
- Leadership or team management experience is a plus.
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
Compensation & Benefits
We offer a competitive compensation package that reflects your experience, skills, and the impact of your work in this role.
You can expect:
- Competitive base salary $130-150K aligned with internal equity and market benchmarks.
- Bonus eligibility aligned to company and individual performance (where applicable to the role level).
- 401(k) plan with company match.
- Comprehensive national healthcare coverage and other health and wellness benefits.
- Personalized PTO, paid sick time, volunteer time off, and ten paid holidays.
- Tuition reimbursement and access to ongoing learning opportunities to support your growth and development.
Specific salary details for this role can be shared during the interview process based on your skills, experience, and location.
Inclusion, Belonging & Equal Opportunity
Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy
As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
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