Masterclass
Associate Manager, Lifecycle Marketing
🇺🇸 Hybrid - US
🕑 Full-Time
💰 $110K - $125K
💻 Marketing
🗓️ December 6th, 2025
Edtech.com's Summary
- Develop and execute personalized lifecycle marketing programs and campaigns targeting various customer cohorts.
- Manage campaign components including creative briefs, messaging, audience segmentation, and stakeholder approvals.
- Conduct end-to-end campaign analysis to inform strategy and improve future marketing efforts.
- Communicate campaign progress and outcomes to leadership and cross-functional partners.
- Lead experimentation efforts to optimize acquisition and engagement performance.
- Collaborate closely with internal teams such as Product, Data, Creative Operations, and Legal to ensure communications are relevant and aligned with brand standards.
- Requires 3+ years of lifecycle marketing experience and proficiency with major Email Service Providers; experience with Iterable is a plus.
- Familiarity with technical tools and languages including HTML, CSS, and JavaScript related to lifecycle campaigns.
- Strong understanding of marketing metrics and campaign analysis ownership.
- Salary range is $110,000 to $125,000 USD, with additional equity and comprehensive benefits.
Associate Manager, Lifecycle Marketing Full Description
Who we are:
MasterClass is the streaming platform where the worldâs best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nasâ recording studio and Gordon Ramsayâs kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
Weâre a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If youâre interested in joining a dynamic, culture-driving companyâwhere learning invaluable skills is all in a dayâs workâwe invite you to apply.
We are looking for more than what a resume can show. If you donât have the exact experience or skills, but think youâd be a great addition to MasterClass, please apply for the role.
Snapshot of the Role:
Lifecycle marketing plays a crucial role in the continued success of MasterClass. This individual will have the opportunity to follow the journey of our users and make pivotal contributions across communication channels for our consumer audience across our various product offerings.. They will be joining a team of highly skilled and motivated marketers and will work cross-functionally with Product, Marketing, Data, Engineering, and more.
What You Will Do:
- Create programs/campaigns personalized to various customer cohorts and aimed to drive acquisition and engagement.
- Manage various functions of lifecycle marketing including but not limited to the creative brief process, messaging/content direction, audience segments, product alignment, launch updates, team quality assurance, data integrity checks, and approvals with stakeholders
- Own end-to-end analysis of campaigns, leveraging findings to inform next steps and future strategy
- Communicate key project updates, milestones, success stories and failures of campaigns with leadership and cross-functional partners
- Conceptualize and own the experimentation strategy for acquisition and engagement, continuously iterating on ways to improve performance.
- Establish a strong rapport with internal cross-functional stakeholders (Product, Data, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand
About You:
- 3+ years of lifecycle marketing experience, or similar
- Experience in a major Email Service Provider (ESP) â Iterable is a big plus
- Solid foundation of collaborating with a variety of teams in a fast-paced tech-focused environment
- Familiarity with the technical tools/languages (HTML, CSS, Javascript) that are the foundation of lifecycle campaigns
- Solid understanding of key marketing metrics and ownership of campaign analysis
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClassâs salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
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