Associate Vice President Enrollment Management & Student Success

Associate Vice President Enrollment Management & Student Success

Please see Special Instructions for more details.

Candidates are encouraged to review the values and principles of Eastern Oregon University https://www.eou.edu/institutional-effectiveness/values-and-principles/.

Only complete files of qualified applicants will be reviewed.

Take a virtual tour of Eastern Oregon University https://www.eou.edu/visitor/.

EOU offers a VERY attractive package of State of Oregon public employee benefits including:
• Paid holidays (10 days/year)
• Paid sick time-off (12 days/year)
• Paid vacation (22 days/year)
• Full Individual and Family Healthcare Insurance (95%+ employer-paid medical, dental, vision)
• Generous Oregon Public Employee Retirement benefits
• Employer-paid life insurance
• Relocation assistance.
• Discounted tuition benefits for employees and eligible dependents
• For more details, see Prospective Employees https://www.eou.edu/hr/prospective-employees/.

**Eastern Oregon University is an EEO Employer and welcomes applications from women, members of historically underrepresented minority groups, US Veterans, and persons with disabilities. EOU is committed to providing equal opportunity in its recruitment, admissions, educational programs, activities and employment without illegal discrimination on the basis of age, color, disability, national origin, race, marital status, religion, sex, sexual orientation, gender identity, gender expression or any status as protected by state or federal law.**

Position Title  | Associate Vice President Enrollment Management & Student Success
Full or Part Time  | Full Time
FTE  | 1.0
Position Type  | Regular
Posting Number  | 20110645C&A

 
Position Summary Information 

Job Description Summary  |
Eastern Oregon University – Oregon’s Rural University! – is a respected public, regional higher education institution of academic excellence. EOU sets on a beautiful, quaint campus nestled in a remarkably scenic, high-elevation valley populated by community-minded citizens who enjoy balanced work-life flexibility and an unsurpassed quality of life.

The Associate Vice President for Enrollment Management & Student Success provides strategic leadership and goal attainment to institutional student enrollment and retention planning and effectiveness, management of enrollment and retention related operations and departments, and related data collection and analysis. Major units and responsibilities include Admissions, Registrar, Off-Campus Recruitment, Military Recruitment, Enrollment Support Services, and Academic Advising. The AVP’s portfolio includes the Office for Early College Initiatives (a unit of the Office for Admissions) for pre-college pathway efforts.
 
The AVP is accountable for the effective leadership, determination, coordination, implementation, and monitoring of institutional strategies and the accomplishment of established student enrollment and retention outcomes. The role requires refined skills in managing employees and teams at multiple levels from “good ideas” to successful outcomes. The incumbent must be adept in using research and analytical tools and possess the necessary intelligence, communication skills, and group problem solving facilitation expertise to achieve collective student enrollment and graduation success.

 The Associate Vice President also leads long-term, data-informed enrollment planning efforts, using forecasting models, market and demographic analysis, and scenario planning to align with institutional priorities. In collaboration with Institutional Research and Financial Aid, the AVP develops strategies to optimize net tuition revenue, manages the full enrollment funnel (from inquiry to enrollment), and ensures the integration of technological tools—including CRM systems, predictive analytics, and reporting dashboards—to inform decision-making and track progress against goals.
 
Reporting to the Provost, the Associate Vice President for Enrollment Management & Student Success serves as the chief enrollment management officer. The Associate Vice President is responsible for student recruitment and retention and plays a pivotal role in shaping the university’s student body ensuring their success from recruitment through to graduation. The AVP works closely and collaboratively with the Division for Student Affairs and the Office for Strategic Equity Initiatives on student retention efforts and programs.

Responsibilities  
The AVP for Enrollment Management & Student Success is accountable for the coordination and effectiveness of all units of the University that share direct roles in achieving strategic and quantitative enrollment and retention objectives. Moreover, the AVP: Designs and implements the organizational resources of multiple key departments to maximize efficacy, efficiency and synergies across units to ensure established enrollment and retention objectives. Researches, formulates and implements state of the art strategies that ensure strategic enrollment and retention goals are achieved as articulated in the university’s strategic plan. Implements best practices and strategies that meet enrollment and retention goals, enforce policies and procedures leading to successful recruitment and retention, and provides the support and training needed for staff resources to succeed in achieving their shared goals. 

Essential duties and roles:
I. Strategic Enrollment Planning and Goal Setting Leads the university’s strategic enrollment planning (SEP) process, including multi-year enrollment forecasting, market demand analysis, and scenario modeling to inform institutional capacity and financial planning. Analyzes and defines market trends, student market segments and demographic data to identify the best opportunities for enrollment growth, and utilizes data analytics from national, regional, and institutional sources as well as EOU’s online program management and other partners to track and achieve enrollment goals. Develops and implements a comprehensive enrollment plan that aligns with the university’s strategic plan. Implements the strategic enrollment plan and ensures achievement of the established outcomes. Monitors and analyzes enrollment trends, adjusting strategies as needed to ensure success. Ensures that the operational objectives, policies, and practices for enrollment management align with the strategic plan, mission, vision, values, and goals of EOU.

II. Student Recruitment and Outreach Serves as chief officer for EOU’s student recruitment and retention processes, coordinates and cooperates with Student Affairs and Strategic Equity Initiatives on strategic and holistic retention efforts and practices. Oversees and enhances enrollment funnel management from inquiry to matriculation, including yield optimization strategies, conversion analytics, and targeted outreach based on behavioral and demographic data. Implements targeted outreach and marketing campaigns to attract a diverse student body to meet enrollment targets. Works collaboratively with EOU’s online program management partner on aligning student recruitment efforts. Leads innovative recruitment initiatives to attract and retain a diverse student body. Leverage technology, social media, and other modern tools to enhance recruitment efforts. Leads recruitment and marketing outreach efforts that engage regional schools, businesses, and community organizations. Provides executive-level leadership, strategic planning, oversight, and coordination of staff and operational resources in the areas of programming and performance in Admissions (which includes the Early College Initiatives office), Off-Campus Recruitment, and Military Recruitment. Builds partnerships with regional schools, businesses, and community organizations to enhance recruitment and enrollment opportunities. Connects with the Greater Oregon STEM Hub (GO STEM – hosted by EOU), which supports regional STEM education at all levels of primary and secondary schools.

III. Enrollment Support and Operations Provides executive-level leadership, strategic planning, oversight, and coordination of staff and operational resources in the areas of Enrollment Support Services and the Registrar’s Office. Partners with the Office of Financial Aid to develop and implement scholarship and aid leveraging strategies aimed at optimizing net tuition revenue and supporting access, equity, and enrollment targets. Collaborates on strategies to effectively leverage scholarships and waivers to enhance EOU’s enrollments. Collaborates with Information Technology, Institutional Research, and Admissions to integrate predictive analytics, business intelligence dashboards, and CRM functionality into enrollment operations to drive data-informed decision-making. Oversees the use of customer relationship management tools in communication and data collection and management. Implements best practices in data collection, analysis, and reporting to enhance decision-making and performance.

IV. Student Retention and Success Coordinates and cooperates with the Division of Student Affairs and the Office for Strategic Equity Initiatives on strategic and holistic retention efforts and practices. Leads EOU’s efforts to assess, enhance, and maintain a comprehensive enrollment and retention management plan for managing enrollments to optimize capacity in alignment with the strategic academic plan of EOU. Collaborates with units of the Division of Student Affairs and the Office for Strategic Equity Initiatives to assure continuity of strategic initiatives impacting student enrollment and student experience. Promotes collaboration with all units of EOU, particularly Academic Affairs, to support student learning and student success. Ensures that advising services are student-centered and effectively support student retention, progression, and graduation. Coordinates online student retention activities with EOU’s online program management partner. Enhances, assesses, and leads the implementation of a strategy and operational practices related to student success. Promotes positive student relations by maintaining effective lines of communication with student leaders and being a strong advocate for the non-academic, extracurricular, and co-curricular needs of students. Serves on various committees and focus teams that further the success of student recruitment and retention.

V. Community and Academic Partnerships Collaborates with academic departments to ensure program offerings meet regional workforce needs and student demand. Builds strategic partnerships with the faculty, and others, both on and off campus to facilitate institutional understanding that enrollment and retention are campus-wide responsibilities. Serves as an advocate for higher education in the community, state, region, and nation.

VI. Operational Oversight and Compliance
Provides broad oversight for the budgets developed and managed by each unit director. Monitors institutional policies and practices to ensure compliance with relevant state and federal laws and mandates. Reports on recruitment and marketing strategies and results, enrollment trends, and other key indicators to the President, President’s Cabinet, Provost, Board of Trustees, the faculty and staff, and other audiences.

Minimum Qualifications   
Education:
Bachelor’s degree in higher education administration, educational leadership, business administration or marketing, or a related discipline.
 
Five (5) or more years of successful professional experience in the following:
Senior-level enrollment management that includes a proven track record of successful student recruitment and enrollment growth that aligned with the univerisity’s mission, culture, strategy and aspirational goals. Extensive senior-level student enrollment and retention management or closely related experience that was characterized by superior leadership and teamwork involving multiple departments and budgets to accomplish student retention success from initial enrollment through graduation. Proven record of substantial enrollment success in higher education. A history of decisive and innovative leadership, including through the effective management of staff and financial and physical resources oriented toward an organization’s goals. Proven ability for strategic and creative approaches to defining, aligning and committing multiple units to larger shared goals. A demonstrated commitment to student success resulting in superior retention, inclusion and building strong student experiences. Demonstrated ability to work with numerous constituencies including students, faculty, senior administrators and staff to meet critical business objectives in a regional public university. Strong analytical, strategic planning, and problem-solving skills, with the ability to define, acquire, interpret and qualify student market segment data for student recruitment and retention decision-making and continuous improvement. Competent in budgeting, financial controls and fiscal accountability. Emotionally mature and self-awareness of personal strengths and limitations. Excellent communication, interpersonal, and relationship-building skills, with a professional representation of the university.

 Must satisfactorily complete EOU criminal and credential background check. Having a criminal history is not an automatic bar to employment. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Eastern Oregon University does not sponsor applicants for employment visas.

Preferred Qualifications  |
Education:Masters or Ph.D./Terminal degree in higher education administration, educational leadership, business administration or marketing, or a related discipline.

Certifications/Licenses:Project Management, Data Analysis and Institutional Research
Seven (7) or more years of successful experience: Senior-level enrollment management, including a proven track record of successful student recruitment and enrollment growth that aligned with the univerisity’s mission, culture, strategy and aspirational goals. Successful management of an OPM student recruitment vendor contract. Familiarity with the Oregon higher education or similar post-secondary systems/ institutions to foster partnerships and support transfer student initiatives.

Special Instructions to Applicants  |
Candidates are encouraged to review the values and principles of Eastern Oregon University https://www.eou.edu/institutional-effectiveness/values-and-principles/.

Only complete files of qualified applicants will be reviewed.

Take a virtual tour of Eastern Oregon University https://www.eou.edu/visitor/.

EOU offers a VERY attractive package of State of Oregon public employee benefits including:
• Paid holidays (10 days/year)
• Paid sick time-off (12 days/year)
• Paid vacation (22 days/year)
• Full Individual and Family Healthcare Insurance (95%+ employer-paid medical, dental, vision)
• Generous Oregon Public Employee Retirement benefits
• Employer-paid life insurance
• Relocation assistance.
• Discounted tuition benefits for employees and eligible dependents
• For more details, see Prospective Employees https://www.eou.edu/hr/prospective-employees/.

Eastern Oregon University is an EEO Employer and welcomes applications from women, members of historically underrepresented minority groups, US Veterans, and persons with disabilities. EOU is committed to providing equal opportunity in its recruitment, admissions, educational programs, activities and employment without illegal discrimination on the basis of age, color, disability, national origin, race, marital status, religion, sex, sexual orientation, gender identity, gender expression or any status as protected by state or federal law.
Salary  | $130,000 to $145,000 DOQ

 Posting Detail Information 

Open Date  | 07/08/2025
Close Date  |
Open Until Filled  | Yes
First Day of Application Review  | 07/25/2025
Quick Link to Posting  | https://eou.peopleadmin.com/postings/3290

Posting Specific Questions

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Applicant Documents