Macmillan Learning
Associate/Associate Manager, Backlists & Trends - Audio
Power BI
Edtech.com's Summary
Macmillan Audio is hiring an Associate/Associate Marketing Manager, Backlist and Trends - Audio to develop and execute marketing strategies that enhance discoverability and sales of their audiobook catalog. This role involves leading marketing initiatives for backlist titles, analyzing trends and data to identify new opportunities, and collaborating with cross-functional teams to integrate audio marketing efforts.
Highlights
- Lead marketing for backlist audiobook titles and themed groupings, including verticals and media tie-ins.
- Monitor publishing, social media, and cultural trends to identify titles for market resurgence.
- Analyze sales and promotion results to inform ongoing marketing strategies.
- Collaborate with Social, Advertising, Editorial, and other internal teams for integrated campaigns.
- Develop seasonal campaigns based on holidays and cultural moments to spotlight catalog titles.
- Strong proficiency in Excel and Power BI to interpret sales data and marketing metrics.
- Requires 2-3 years (Associate) or 3-5 years (Associate Manager) of marketing experience, preferably in book publishing.
- Use data-driven insights to create targeted marketing strategies leveraging emerging trends.
- Salary range: $52,000-$55,000 for Associate; $60,000-$65,000 for Associate Manager, depending on experience.
- College degree or equivalent professional experience required.
Associate/Associate Manager, Backlists & Trends - Audio Full Description
Associate/Associate Manager, Backlists & Trends - Audio
- Remote
- Audio
- Full-Time
- Requisition #: ASSOC003322
Description
Macmillan Audio seeks an analytical, creative, and trend-focused Associate/Associate Marketing Manager, Backlist and Trends, to drive discoverability and sales for our extensive and rapidly growing audiobook catalog. This role will focus on creating holistic marketing strategies for specific genres and verticals, leveraging data analytics to identify untapped opportunities within our core catalog. This role will report to the Marketing Director.
What you'll do:
What you'll do:
- Backlist Strategy & Execution: Lead marketing initiatives for backlist titles and themed groupings, including specialized verticals and media tie-ins.
- Trend Analysis: Proactively monitor publishing shifts, social media trends, and cultural moments to mine the frontlist and backlist for titles that can be resurfaced to the market.
- Data-Driven Account Support: Work closely with the account team to identify backlist titles for price promotions and curate themed groupings.
- Lifecycle Analytics: Analyze the results of backlist promotions and use those insights to inform future strategy and "always-on" marketing opportunities.
- Cross-Functional Collaboration: Partner with broader Macmillan teams and internal stakeholders (Social, Advertising, and Editorial) to integrate audio into larger company-wide initiatives.
- Seasonal Campaigns: Identify holiday-specific or monthly cultural opportunities to highlight catalog titles through targeted digital efforts.
What you'll bring:
- Analytical Proficiency: Strong Excel skills and Power BI experience with a proven ability to interpret sales data and marketing metrics to identify trends and actionable opportunities.
- Data-Informed Creativity: Leverage sales analytics to develop and execute targeted marketing strategies that capitalize on emerging trends.
- Strategic Thinking: Create overarching plans for niche audiences while maintaining an understanding of broader catalog and trends.
- Strong Communication: Ability to disseminate data findings through clear written recaps and verbal presentations to stakeholders.
- Organizational Agility: Balance detailed-oriented work with the ability to manage marketing efforts for hundreds of titles simultaneously.
- Collaborative Mindset: A self-starter who can work effectively across different departments and interests to maximize catalog visibility.
Experience Needed:
- Associate: At least 2–3 years of experience in marketing, preferably within book publishing.
- Associate Manager: At least 3–5 years of experience in marketing, preferably within book publishing.
- Proven experience using data to drive marketing decisions or promotional strategies.
- College degree or equivalent professional experience required.
Salary range for this position is between (Associate) $52,000-$55,000 and (Associate Manager) $60,000-$65,000 depending on experience.
This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.
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