Macmillan Learning
Marketing Assistant
CRM
Marketo
Salesforce
Edtech.com's Summary
Macmillan Learning is hiring a Marketing Assistant to support the execution and maintenance of marketing operations processes, systems, and workflows across the Performance Marketing & Operations team. The role includes managing marketing platforms such as Marketo and Salesforce, assisting with data updates, supporting operational requests, maintaining documentation, and coordinating project workflows.
Highlights
- Maintain data integrity and update forms, templates, and emails in marketing systems like Marketo and Salesforce.
- Manage operational request intake and coordinate workflow progress with stakeholders.
- Create, edit, and maintain Jeto launchers and associated documentation.
- Support campaign operations including asset setup, scheduling, and providing backup during absences.
- Coordinate projects and manage workflows using Asana, including updates and quality assurance.
- Required skills include strong organizational abilities, communication, problem-solving, and familiarity with Google Workspace.
- Preferred experience with marketing automation or CRM platforms (Marketo, Salesforce) and project management tools (Asana).
- Bachelor's Degree is required for the role.
- Entry-level position with a salary of $42,000/year, non-exempt status.
- Clients are primarily within higher education, with a focus on transforming learning through innovative marketing operations support.
Marketing Assistant Full Description
Marketing Assistant
- Remote
- Travel Required: Yes
- Marketing
- Full-Time
- Requisition #: MARKE003387
Description
At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!
As a Marketing Assistant, you will support the execution and maintenance of marketing operations processes, systems, and workflows across the Performance Marketing & Operations team. You will assist with operational requests, data updates, platform maintenance, and administrative support activities within tools such as Marketo, Salesforce, Jeto, Campaigner, Asana, and Google Workspace. This role will work closely with members of the Marketing Operations team to support day-to-day operational tasks, maintain data accuracy and consistency, assist with documentation updates, and support ongoing process improvement initiatives. This position is ideal for an organized, detail-oriented individual with strong technical aptitude and an interest in learning marketing operations systems and processes.
We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.
Responsibilities include, but are not limited to:
As a Marketing Assistant, you will support the execution and maintenance of marketing operations processes, systems, and workflows across the Performance Marketing & Operations team. You will assist with operational requests, data updates, platform maintenance, and administrative support activities within tools such as Marketo, Salesforce, Jeto, Campaigner, Asana, and Google Workspace. This role will work closely with members of the Marketing Operations team to support day-to-day operational tasks, maintain data accuracy and consistency, assist with documentation updates, and support ongoing process improvement initiatives. This position is ideal for an organized, detail-oriented individual with strong technical aptitude and an interest in learning marketing operations systems and processes.
We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.
Responsibilities include, but are not limited to:
- Support platform maintenance and data integrity activities across marketing systems including:
- Updating forms, templates, emails, and other operational assets within Marketo and related systems.
- Assisting with list imports, data updates, and routine maintenance activities.
- Assisting with data cleanup and consistency updates in Marketo and Salesforce.
- Support operational request intake and workflow coordination activities including:
- Completing operational and standalone requests according to established workflows and procedures.
- Helping manage requests submitted through the Marketing Ops Help Request queue.
- Updating task statuses and communicating progress updates to stakeholders.
- Assist in the creation, editing, and maintenance of Jeto launchers and related documentation by:
- Updating launcher fields.
- Creating, maintaining, and versioning Jeto launchers.
- Testing and ensuring quality assurance for new or updated Jeto launchers.
- Support process documentation and team resources by:
- Updating existing documentation, process guides, and training materials.
- Maintaining shared operational resources and reference materials.
- Assisting with process organization and documentation updates as workflows evolve.
- Support campaign operations and backup campaign execution activities including:
- Assisting with the setup and maintenance of campaign assets within Marketo and related systems as needed.
- Assisting with campaign-related updates, scheduling, and deployment activities as needed.
- Providing backup support for operational campaigns during team absences or high-volume periods.
- Support project coordination and Asana workflow management activities including:
- Creating, updating, and maintaining tasks, timelines, and project information in Asana.
- Assisting with large-scale Asana maintenance efforts such as template updates, project clean-up initiatives, and archiving.
- Supporting Asana administration activities including updating fields, assisting with workflow rules, and performing quality assurance checks as needed.
Required Qualifications:
- Bachelor's Degree.
- Strong organizational skills and attention to detail.
- Ability to learn new technologies and systems quickly.
- Strong written and verbal communication skills.
- Ability to manage multiple tasks and priorities simultaneously.
- Strong problem-solving and critical-thinking skills.
- Comfortable working within established processes and workflows.
- Ability to work collaboratively within a team environment.
- Technical aptitude and interest in systems, operations, and process-oriented work.
- Experience with Google Workspace including Sheets, Docs, Slides, and Drive.
Preferred Qualifications:
- Prior Internship or full-time professional experience in marketing, operations, administration, or related fields preferred.
- Familiarity with marketing automation or CRM platforms such as Marketo or Salesforce preferred.
- Familiarity with project management tools such as Asana preferred.
- Experience working with data entry, spreadsheets, or operational systems preferred.
- Willingness to learn to maximize efficiency and keep up with emerging technologies that impact higher education.
- Willingness to take calculated risks and learn from outcomes in the pursuit of continuous improvement and process innovation.
- Strong interest in the intersection of marketing, technology, and education, with a desire to stay current on trends shaping the future of work and learning.
Salary: This is an entry level role and the salary is $42,000/year.
Exemption status: Non-exempt
Physical Requirements:
Requires periods of close concentration. The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy/busy environment.
Requires periods of close concentration. The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy/busy environment.
The position is also eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.
Benefits
Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, discretionary days. and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.
At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.
The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an equal opportunity compliance program in compliance with the NY Department of Education’s guidance. Portions of the equal opportunity compliance program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.
The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an equal opportunity compliance program in compliance with the NY Department of Education’s guidance. Portions of the equal opportunity compliance program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.
Travel Required
Yes. 5%
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