University of South Carolina
Asst Dir Comm & Partnerships
🇺🇸 Columbia, SC
🕑 Full-Time
💰 $54K - $58K
💻 Marketing
🗓️ October 13th, 2025
CRM
Edtech.com's Summary
University of South Carolina is hiring an Assistant Director for Communication and Partnerships. The role involves planning, coordinating, and overseeing all communications, publications, websites, and social media related to new student orientation while managing external funding efforts through a partnership program. The position also requires collaboration with campus and community partners, data assessment, event support, and supervising staff.
Highlights
- Design and manage marketing materials including brochures, postcards, and digital content.
- Plan and execute communication strategies across print, email, social media, and web platforms.
- Develop and maintain the Orientation Partners Program by securing partnerships and overseeing related operations.
- Coordinate data analytics to enhance student and family orientation experiences and create impact reports.
- Provide support for orientation sessions, including customer service and crisis management.
- Supervise a Graduate Assistant and Marketing Interns, providing feedback and ensuring task completion.
- Manage orientation operating systems such as VizualZen, Advantage Design Group, and EAB.
- Require proficiency in Microsoft Word, Excel, PowerPoint, InDesign, Photoshop, Illustrator, and Dreamweaver.
- Preferred qualifications include university orientation experience, knowledge of Adobe Creative Suite, AP style, digital marketing tools, CRM software, and emerging social media trends.
- The starting salary ranges from $54,165 to $58,000 annually.
Asst Dir Comm & Partnerships Full Description
Asst Dir Comm & Partnerships
Please see Special Instructions for more details.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by November 24, 2025.
Posting Details
Posting Summary
Logo |
Posting Number | STA00825PO25
Job Family | Enrollment Management
Job Function | Student Services
USC Market Title | Student Services Program Manager
Link to USC Market Title | https://uscjobs.sc.edu/titles/132684
Job Level | P4 - Professional
Business Title (Internal Title) | Asst Dir Comm & Partnerships
Campus | Columbia
Work County | Richland
College/Division | Enrollment Management
Department | EM New Student Orientation
State Pay Band | 6
Approved Starting Salary | $54,165
Advertised Salary Range | $54,165 - $58,000
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department
Basis | 12 months
Job Search Category | Student Services
Posting Number | STA00825PO25
Job Family | Enrollment Management
Job Function | Student Services
USC Market Title | Student Services Program Manager
Link to USC Market Title | https://uscjobs.sc.edu/titles/132684
Job Level | P4 - Professional
Business Title (Internal Title) | Asst Dir Comm & Partnerships
Campus | Columbia
Work County | Richland
College/Division | Enrollment Management
Department | EM New Student Orientation
State Pay Band | 6
Approved Starting Salary | $54,165
Advertised Salary Range | $54,165 - $58,000
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department
Basis | 12 months
Job Search Category | Student Services
About USC
About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | The Assistant Director for Communication and Partnerships reports to the Director of New Student Orientation and is responsible for planning, coordinating and overseeing all communications, publications, websites, and social media geared toward new student orientation as well as identifying and managing external funding efforts via a partnership program for the office. The position may require some evening and weekend work.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials |
Preferred Qualifications | Direct university orientation experience is preferred. Master’s degree preferred.
Previous marketing experience including graphic design, social media and/or photography is highly desirable. Familiarity with AP style, Adobe Creative suite, and Mac platform is preferred.
Experience with online digital marketing tools like dashboards and constituent relationship management software is desired. Knowledge of emerging trends related to social media tools is desired.
Experience aligning multiple brand strategies and ideas as well as handling multiple projects by
prioritizing and managing time effectively.
Desktop publishing, editing, and design experience using Mac platform is preferred.
Knowledge/Skills/Abilities | Knowledge of planning and implementing orientation programs for new students and families. Must value diversity and skilled in working with diverse groups of people.
Must be able to work independently, while also knowing when to seek guidance. Must be a self-starter and adaptive. Must demonstrate superior attention to detail. Must be able to think strategically and gauge effects of actions/initiatives before implementation. Must be able to handle confidential or sensitive situations with poise and professionalism. Must relate well to people, have an engaging personality, and be able to speak with confidence before groups. Must possess excellent written and verbal communication skills.
Must represent the University effectively when counseling families. Must be able to interact with new students, and families with empathy, tact, and discretion. Must possess excellent organizational skills and be able to handle and prioritize multiple tasks simultaneously. Must be able to make public presentations to groups, counsel individuals, and maintain confidentiality of student credentials.
Must understand budgetary impact of design decisions and provide appropriate guidance during project production to maximize quality output solutions that are also cost effective.
Must possess keen knowledge of mass communication and graphic design principles, printing industry terminology, and copy editing style. Graphic design skills are critical in this role. Must handle multiple unrelated tasks simultaneously and prioritize projects in a fast paced
environment where both quality and delivery timing directly impact the success of the office’s events.
Requires proficiency in Microsoft Word, Excel, and PowerPoint; InDesign; Photoshop; Illustrator and Dreamweaver. Must be able to cultivate and manage key relationships with internal and external constituents and develop marketing projects collaboratively with key stakeholders.
Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word
placement, SEO, email marketing and web analytics.
Ability to consistently meet tight deadlines.
Understanding of print and graphic design terminology as well as photojournalism.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials |
Preferred Qualifications | Direct university orientation experience is preferred. Master’s degree preferred.
Previous marketing experience including graphic design, social media and/or photography is highly desirable. Familiarity with AP style, Adobe Creative suite, and Mac platform is preferred.
Experience with online digital marketing tools like dashboards and constituent relationship management software is desired. Knowledge of emerging trends related to social media tools is desired.
Experience aligning multiple brand strategies and ideas as well as handling multiple projects by
prioritizing and managing time effectively.
Desktop publishing, editing, and design experience using Mac platform is preferred.
Knowledge/Skills/Abilities | Knowledge of planning and implementing orientation programs for new students and families. Must value diversity and skilled in working with diverse groups of people.
Must be able to work independently, while also knowing when to seek guidance. Must be a self-starter and adaptive. Must demonstrate superior attention to detail. Must be able to think strategically and gauge effects of actions/initiatives before implementation. Must be able to handle confidential or sensitive situations with poise and professionalism. Must relate well to people, have an engaging personality, and be able to speak with confidence before groups. Must possess excellent written and verbal communication skills.
Must represent the University effectively when counseling families. Must be able to interact with new students, and families with empathy, tact, and discretion. Must possess excellent organizational skills and be able to handle and prioritize multiple tasks simultaneously. Must be able to make public presentations to groups, counsel individuals, and maintain confidentiality of student credentials.
Must understand budgetary impact of design decisions and provide appropriate guidance during project production to maximize quality output solutions that are also cost effective.
Must possess keen knowledge of mass communication and graphic design principles, printing industry terminology, and copy editing style. Graphic design skills are critical in this role. Must handle multiple unrelated tasks simultaneously and prioritize projects in a fast paced
environment where both quality and delivery timing directly impact the success of the office’s events.
Requires proficiency in Microsoft Word, Excel, and PowerPoint; InDesign; Photoshop; Illustrator and Dreamweaver. Must be able to cultivate and manage key relationships with internal and external constituents and develop marketing projects collaboratively with key stakeholders.
Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word
placement, SEO, email marketing and web analytics.
Ability to consistently meet tight deadlines.
Understanding of print and graphic design terminology as well as photojournalism.
Job Duties
Job Duty | Design, write, and/or edit various marketing and informational / promotional materials that are disseminated to prospective students via mail and at recruitment events. These materials include but are not limited to brochures, postcards, mailers, logotypes, promotional items, advertisements, fliers, posters, booklets and signage. Prepare and place orders in compliance with all university purchasing regulations. Work with on-campus and external service providers, such as couriers, print shops, and mail houses, to ensure quality control, budget adherence, and timely deliveries. Serve as liaison between vendors and internal stakeholders. Plan all marketing and communications strategies and tactics, including print publications, email communications, CRM strategies, social media campaigns, and web-based communications. Maintain positive University presence on all web and social sites, posting original content of interest to new students and their family members, curating relevant content, and responding to social media inquiries from students and families in a timely and personal manner.
Essential Function | Yes
Percentage of Time | 30Job Duty | Manage and develop the Orientation Partners Program through the solicitation and securing of campus and community partnerships to assist in welcoming new students to the University of South Carolina. Meet with campus and community partners annually to ensure expectations are met. Work with the Office Manager to process invoices and payments. Coordinate the delivery of all marketing materials for the Garnet Guide and orientation supplies. Work with the Coordinator for Training & Development to schedule training opportunities with the Orientation Leaders. Recruit additional partnerships annually. Evaluate and assess the Orientation Partners Program.
Essential Function | Yes
Percentage of Time | 20Job Duty | Coordinate regular office assessment and data analytics to enhance new student/family member experiences. Interpret data to identify areas of opportunity and implement programmatic change. Create the Office of New Student Orientation Impact Report
Essential Function | Yes
Percentage of Time | 15Job Duty | Supports orientation programming, including day-to-day operations and managing technology during orientation sessions. Serves in a staffing rotation hosting various orientation sessions. Handles customer service and crisis management situations as they arise.
Essential Function | Yes
Percentage of Time | 15Job Duty | Supervise a Graduate Assistant and Marketing Interns. Meet regularly with them to ensure task completion. Provide feedback.
Essential Function | Yes
Percentage of Time | 10Job Duty | Assists with the management of orientation operating systems, including VizualZen, Advantage Design Group and EAB.
Essential Function | Yes
Percentage of Time | 5Job Duty | Serves on various university committees or performs other duties as assigned by the Director of New Student Orientation. Continues developing the national reputation of USC’s orientation programs by presenting at meetings, publishing, corresponding with other professionals, and researching orientation related topics.
Essential Function | Yes
Percentage of Time | 5
Essential Function | Yes
Percentage of Time | 30Job Duty | Manage and develop the Orientation Partners Program through the solicitation and securing of campus and community partnerships to assist in welcoming new students to the University of South Carolina. Meet with campus and community partners annually to ensure expectations are met. Work with the Office Manager to process invoices and payments. Coordinate the delivery of all marketing materials for the Garnet Guide and orientation supplies. Work with the Coordinator for Training & Development to schedule training opportunities with the Orientation Leaders. Recruit additional partnerships annually. Evaluate and assess the Orientation Partners Program.
Essential Function | Yes
Percentage of Time | 20Job Duty | Coordinate regular office assessment and data analytics to enhance new student/family member experiences. Interpret data to identify areas of opportunity and implement programmatic change. Create the Office of New Student Orientation Impact Report
Essential Function | Yes
Percentage of Time | 15Job Duty | Supports orientation programming, including day-to-day operations and managing technology during orientation sessions. Serves in a staffing rotation hosting various orientation sessions. Handles customer service and crisis management situations as they arise.
Essential Function | Yes
Percentage of Time | 15Job Duty | Supervise a Graduate Assistant and Marketing Interns. Meet regularly with them to ensure task completion. Provide feedback.
Essential Function | Yes
Percentage of Time | 10Job Duty | Assists with the management of orientation operating systems, including VizualZen, Advantage Design Group and EAB.
Essential Function | Yes
Percentage of Time | 5Job Duty | Serves on various university committees or performs other duties as assigned by the Director of New Student Orientation. Continues developing the national reputation of USC’s orientation programs by presenting at meetings, publishing, corresponding with other professionals, and researching orientation related topics.
Essential Function | Yes
Percentage of Time | 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No
Hazardous weather category | Non-Essential
Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 1
Desired Start Date |
Job Open Date | 10/10/2025
Job Close Date | 11/24/2025
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by November 24, 2025.
Quicklink for Posting | https://uscjobs.sc.edu/postings/196167
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Desired Start Date |
Job Open Date | 10/10/2025
Job Close Date | 11/24/2025
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by November 24, 2025.
Quicklink for Posting | https://uscjobs.sc.edu/postings/196167
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
- * Describe an experience that highlights your communication experience and attention to detail.
(Open Ended Question) - * What is your philosophy or approach to collaborating with people from various backgrounds and experiences?
(Open Ended Question)
Applicant Documents
Required Documents
- Cover Letter
- Resume
- List of References and Contact Information
Optional Documents
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