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Mississippi State University logo

Mississippi State University

Asst. Dir. for Brand Advancement & Social Media Strategy

🇺🇸 Starkville, MS

🕑 Full-Time

💰 TBD

💻 Development & Advancement

🗓️ September 1st, 2025

Edtech.com's Summary

Mississippi State University is hiring an Assistant Director for Brand Advancement & Social Media Strategy. This role leads content distribution and social media strategy for Mississippi State Athletics by planning, executing, and evaluating initiatives that enhance the brand, boost digital presence, and engage fans. The position collaborates with multiple departments to develop campaigns, manage platforms, and analyze data for optimized performance.

Highlights
  • Lead social media strategy, content planning, and real-time storytelling to grow brand engagement and revenue.
  • Develop and implement sport-specific social media strategies in partnership with communications, marketing, NIL, and team staffs.
  • Serve as primary social media manager for an assigned sport, coordinating digital coverage and producing on-brand content.
  • Manage content calendars and schedule publishing across platforms like X, Instagram, TikTok, Facebook, and YouTube.
  • Create, curate, and publish visually engaging content adhering to brand guidelines.
  • Analyze social media performance data and generate periodic analytics reports for stakeholders.
  • Require proficiency with Adobe Creative Suite (Photoshop, Illustrator), Microsoft Office (Excel, Word), and strong knowledge of social media platforms and analytics.
  • Minimum qualification: Bachelor’s degree in Communication, Public Relations, Marketing, or related fields plus one year of relevant sports marketing or digital media experience.
  • Supervisory responsibility includes overseeing social media student interns.
  • Work involves occasionally long hours, including nights and weekends, and requires physical tasks such as walking, standing, and light lifting.

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