Edtech.com's Summary

BARBRI is hiring a B2B Marketing Manager. The role involves developing a holistic B2B marketing strategy for the Professional Education business, with a strong focus on digital demand generation and content marketing. The manager will collaborate with marketing and sales teams to drive brand differentiation and engagement with targeted audiences such as law firms and corporations, ensuring the execution of marketing plans that generate leads and revenue.

Highlights

Collaborate on and execute B2B marketing strategies, focusing on digital demand generation and content marketing.
Develop nurture campaigns and B2B customer journeys.
Strong working knowledge of Marketo and Salesforce.
Yearly salary of $80,000 - $90,000.
Minimum of 7 years in B2B marketing, preferably in legal or corporate sectors.
Comprehensive benefits package, including health, dental, and vision insurance, plus 401(k) contributions.
Flexible work arrangements with the potential for career advancement.
Access to wellness programs and continuous learning opportunities.

B2B Marketing Manager Full Description

B2B Marketing Manager

As the marketing manager for BARBRI, Business to Business Marketing (B2B) for Professional Education (PE) you will work closely with our PE Marketing and Sales organizations, and other key groups across the company to develop a holistic B2B marketing strategy for BARBRI’s PE business.

You will employ marketing initiatives and branding efforts to achieve short-and long-term B2B goals. The ideal candidate has the right blend of digital marketing and B2B marketing expertise to be able to develop impactful marketing plans that drive awareness/preference, build brand differentiation, and drive engagement with law firms, law schools, corporations (Small/medium businesses (SMBs), government agencies and service providers.

This leader will develop digital and content marketing programs that drive sales leads and revenue. As a strong collaborator who builds positive relationships with others across all levels - below, peer, and above - and have experience in all facets of B2B marketing: growth and demand generation, content and brand, digital product marketing, events, and customer marketing.

More specifically, you will:

Collaborate on and execute our Business-to-Business marketing strategy, with heavy emphasis on digital demand generation and content marketing
Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products
Own the execution of our B2B marketing strategy, with a heavy emphasis on digital tools and programs
Strategize with Sales leadership on marketing needs
Develop the B2B customer journey within the BARBRI PE ecosystem
Work collaboratively with cross-functional partners on marketing and design requests
Support industry partnerships and events, and the Sales team's collateral and presentation needs
Execute the brand cohesion of B2B programs and digital experiences
Developing new and adaptive communication to known potential clients and existing clients
Maintaining a communications plan to inform and educate potential and existing clients on product offerings.
Lead monthly sales and marketing meetings to ensure alignment

What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:

Proactive leader, with a strong sense of self-direction
Ability to lead multiple and challenging work priorities, demands, and changes
Ability to engage key internal partners to achieve objectives
Strong collaborator and ability to influence
Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed
Strong project management skills
Strong working knowledge of Marketo and Salesforce for demand gen and lead routing and collection.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

Seven (7) years in the B2B marketing space preferrable working for law firms or in the corporate space.
Ten (10) years overall professional experience
Five (5) years experience driving digital demand lead generation through the digital marketing and the digital customer experience
Five (5) years of brand strategy and brand marketing
Background in legal education or law firm marketing or like industry would be a plus

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
BARBRI Legal Ed - Marketing
Role
Marketing Manager
Locations
Dallas, TX
Remote status
Hybrid
Yearly salary
$80,000 - $90,000
Employment type
Full-time

Original Job Description

B2B Marketing Manager

More specifically, you will:

Collaborate on and execute our Business-to-Business marketing strategy, with heavy emphasis on digital demand generation and content marketing
Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products
Own the execution of our B2B marketing strategy, with a heavy emphasis on digital tools and programs
Strategize with Sales leadership on marketing needs
Develop the B2B customer journey within the BARBRI PE ecosystem
Work collaboratively with cross-functional partners on marketing and design requests
Support industry partnerships and events, and the Sales team's collateral and presentation needs
Execute the brand cohesion of B2B programs and digital experiences
Developing new and adaptive communication to known potential clients and existing clients
Maintaining a communications plan to inform and educate potential and existing clients on product offerings.
Lead monthly sales and marketing meetings to ensure alignment

What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:

Proactive leader, with a strong sense of self-direction
Ability to lead multiple and challenging work priorities, demands, and changes
Ability to engage key internal partners to achieve objectives
Strong collaborator and ability to influence
Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed
Strong project management skills
Strong working knowledge of Marketo and Salesforce for demand gen and lead routing and collection.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

Seven (7) years in the B2B marketing space preferrable working for law firms or in the corporate space.
Ten (10) years overall professional experience
Five (5) years experience driving digital demand lead generation through the digital marketing and the digital customer experience
Five (5) years of brand strategy and brand marketing
Background in legal education or law firm marketing or like industry would be a plus

Thrive Beyond the Basics: Our Perks Package

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
BARBRI Legal Ed - Marketing
Role
Marketing Manager
Locations
Dallas, TX
Remote status
Hybrid
Yearly salary
$80,000 - $90,000
Employment type
Full-time

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