Western Governors University
B2B Marketing Manager- Salt Lake City, Utah
Edtech.com's Summary
WGU is hiring a B2B Marketing Manager. The role involves executing marketing strategies that drive brand development and student growth for corporate and transfer verticals. The manager develops college-specific campaigns, collaborates with marketing and academic teams, and tracks the impact of marketing initiatives while influencing stakeholders without direct authority.
Highlights
- Manage new marketing campaigns and product launches aligned with college goals.
- Develop and track annual marketing strategies with measurable KPIs and targeted messaging.
- Collaborate closely with internal creative teams and external agencies to ensure on-brand and timely deliverables.
- Analyze internal and external factors such as market trends, competitor behavior, and industry partnerships to adjust strategies.
- Build relationships with academic deans, program chairs, and other college stakeholders.
- Required: Bachelor's degree in Marketing or related field and 5 years of marketing experience.
- Preferred: Experience in B2B marketing, demand generation, partner marketing, and knowledge of business development principles.
- Strong skills in brand marketing, traditional and digital media, SEO, content marketing, and event marketing.
- Compensation range: $75,200 to $112,700 per year.
- Position includes occasional travel up to 10% and offers comprehensive benefits including bonuses, health coverage, retirement savings, and paid leave.
B2B Marketing Manager- Salt Lake City, Utah Full Description
If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 308Pay Range: $75,200.00 - $112,700.00
Grade: Professional 308Pay Range: $75,200.00 - $112,700.00
Job Description
The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the corporate and transfer verticals within our strategic partnership organization.
Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are college-specific (i.e., "product marketing"). The Manager will work with the Senior Manager to understand internal and external factors that affect our performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior.
The Manager works to understand program goals and targets, develop campaigns and placements to support program strategies, execute on college-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization.
This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.
What You'll Do:
- Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
- Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
- Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
- Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
- Build relationships of trust with college program cluster teams - academic deans and program chairs
- Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
- Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
- Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
- Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
- Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
- Performs other related duties as assigned.
What You'll Bring (Minimum Qualifications):
- Bachelor's degree in Marketing or a related field
- Five (5) years of related marketing experience
Bonus Points for (Preferred Qualifications):
- Experience in B2B marketing, demand generation, and/or partner marketing.
- Understanding of business development principles and market positioning.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
This position requires occasional travel of up to 10%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
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Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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