Lego
Senior Director, Global Marketing Performance
Edtech.com's Summary
Lego is hiring a Senior Director, Global Marketing Performance. The role leads the global marketing performance and effectiveness strategy, setting ambitions, targets, and capabilities to deliver brand and commercial success through advanced analytics and collaborative marketing planning. The Senior Director partners with senior stakeholders to optimize marketing activities across multiple touchpoints and drives data-driven decisions for the LEGO Group.
Highlights
- Set overall ambition, direction, targets, and capabilities for marketing performance
- Provide actionable insights from marketing performance data and advanced analytics
- Collaborate with global Marketing Planning to guide marketing plans and activations
- Optimize marketing activities across Owned, Earned, Shared, and Paid touchpoints
- Lead advanced analytics and data science modeling, working closely with the digital products team
- Serve as strategic partner to senior stakeholders for decision-making and actions
- Experience with marketing performance, data analytics, and marketing technology platforms required
- Strong communication skills with advanced English proficiency and ability to work in matrix organizations
- Previous experience with Business Intelligence, Media Analytics, and Data Sciences is advantageous
- Employment benefits include family care leave, life and disability insurance, wellbeing resources, colleague discount, and bonus scheme
Senior Director, Global Marketing Performance Full Description
Job Description
Apply your vast knowledge and experience in marketing and advanced analytics to our strategic decision making - Be the global lead for marketing performance and effectiveness at the LEGO Group!
This transformational role provides the unique opportunity to shape how marketing performance capabilities and insights will deliver brand and commercial success.
We are pleased to offer our hybrid working arrangement, Best of Both, with 3 days based in our London or Boston office and 2 days working from home. Please note that relocation assistance is not available for this position.
Core Responsibilities
- Set overall ambition, direction, targets, and capabilities for marketing performance
- Inform critical marketing decisions and strategies through relevant, timely and actionable insights from marketing performance data and analytics
- Collaborate with the global Marketing Planning team to ensure that upstream marketing plans and activations are guided by key learnings on marketing performance
- Deliver strong commercial impact by enabling optimisation of marketing activities across Owned, Earned, Shared and Paid touchpoints
- Lead advanced analytics and data-science modelling and capability building, in close collaboration with our digital products team
- Serve as strategic partner to key senior stakeholders in sense-making and driving relevant decisions and actions
Play your part in our team succeeding
Global Marketing Planning & Performance leads the development and implementation of the coordinated marketing plan across the LEGO Group.
We shape the holistic marketing approach based on consumer and shopper insights and plan and orchestrate activities across owned, earned, shared and paid touchpoints to address brand and commercial objectives.
Our team delivers performance data and insights for agile decision-making and closed-loop marketing.
Do you have what it takes?
- Proven marketing experience, preferably with deep knowledge in marketing performance, data and analytics with other global brands, either as an in-house lead or in an agency capacity
- Strong analytical and sense-making skills and the ability to transform complex findings to clear, relevant, timely and actionable insights, directions and recommendations
- Clear expertise and knowledge of the latest marketing technology platforms and capabilities
- Seasoned in implementing innovation and transformation at a global scale
- Excellent verbal and written communications skills, with advanced English proficiency
- Previous experience working with Business Intelligence, Media Analytics and Data Sciences is an advantage
- Strong relationship management and interpersonal skills
- Ability to navigate matrix organisational set-up
- A well-rounded and continuous improvement mentality
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Similar Jobs
Senior Product Marketing Manager, Expansion & Growth
Cambium Learning Group
🇺🇸 Remote - US
B2B Marketing Manager- Salt Lake City, Utah
Western Governors University
🇺🇸 Salt Lake City, UT
Senior Product Marketing Manager, Professional Learning
Cambium Learning Group
🇺🇸 Remote - US
Search Engine Optimization Manager
Risepoint
🇺🇸 Remote - US
Partner and Growth Marketing Manager
Chegg
🇪🇸 Hybrid - ES
