Brand Communications Manager

🇺🇸 Virginia Beach, VA

🕑 Full-Time

💰 TBD

💻 Communications

🗓️ July 23rd, 2025

Edtech.com's Summary

Regent University is hiring a Brand Communications Manager. The role involves developing and implementing content strategies that support the university's branding, enrollment, and revenue goals by providing strategy, direction, and coordination to the communications team. The manager creates engaging copy, oversees editorial quality, leverages analytics for content optimization, and collaborates with key departments to maintain Regent’s Christ-centered mission and brand voice.

Highlights

Develop and implement multi-platform content strategies aligned with branding and enrollment goals.
Create clear, engaging copy for digital, print, and multimedia channels, including web, email, brochures, and video scripts.
Manage a team of copywriters, providing editorial direction and quality control.
Apply expert knowledge of AP style and editorial best practices to ensure consistency and quality.
Use data and analytics to evaluate content performance and optimize communication strategies.
Collaborate with internal stakeholders to align messaging with institutional objectives.
Handle press releases and on-campus media relations as needed.
Seven-plus years of professional copywriting experience and a related bachelor's degree required.
Experience with digital marketing platforms, communication strategy development, and inbound marketing tactics preferred.
Demonstrated ability to manage multiple projects, meet deadlines, and maintain professionalism.