Brand Marketing Strategist

🇺🇸 Chapel Hill, North Carolina 🕑 Full-Time 💰 $70K - $75K 💻 Marketing 🗓️ October 7th, 2026

Edtech.com's Summary

University of North Carolina at Chapel Hill is hiring a Brand Marketing Strategist to develop, manage, and evaluate integrated marketing campaigns that advance institutional priorities and strengthen the university brand. The strategist reports to the Director of Marketing Strategy and leads campaigns from insight and strategy through creative development, activation, and measurement. This role also gives experienced marketing counsel to campus partners.

Highlights

Plan campaign strategies, briefs, channel plans, timelines, budgets, and measurement frameworks.
Ideate and execute brand activations such as experiences, events, partnerships, and content opportunities.
Coordinate cross-functional teams, creative resources, vendors, and agencies.
Execute campaigns cohesively across paid, owned, and earned channels.
Provide marketing counsel to campus partners as needed.
Set campaign objectives and key performance indicators, then analyze results to recommend optimization.
Hold a bachelor's degree in a related discipline, or an equivalent combination of training and experience.
Show demonstrated experience managing integrated marketing campaigns from strategy through measurement.
Prefer 5 or more years of experience in integrated marketing, brand management, advertising, or communications.
Pay a hiring range of $70,000 to $75,000 per year.