Edtech.com's Summary

California State University - Chico is hiring a Social Media Strategist (Marketing Communications Professional II) to develop and carry out organic social media strategy that supports Chico State’s brand and advances its marketing, communications, and visibility goals. The strategist runs the university’s social presence, from content planning and audience engagement to performance analysis. Reporting to the Director of Strategic Marketing, the role also directs student employees and shares best practices with social media managers and content creators across campus.

Highlights

Develop and implement organic social media strategies and initiatives that support Chico State’s brand and visibility goals.
Manage the university’s social media presence, including content planning, content development, and audience engagement.
Analyze performance using social media trends, analytics, and audience insights, then recommend ongoing improvements.
Provide lead work direction and training to student employees.
Collaborate with social media managers and content creators across campus to share best practices and coordinate efforts.
Hold the equivalent of a bachelor’s degree in a related field plus two years of relevant experience.
Stand out with higher education, nonprofit, or public-sector communications experience and advanced photography, video, graphic design, or other digital content production skills.
Earn $62,136-$90,516 per year on the CSU classification range, from Step 1 to Step 20.
Work full time Monday-Friday 8:00 a.m. to 5:00 p.m., shifting to Monday-Thursday 7:00 a.m. to 5:30 p.m. in summer.
Receive benefits including sick leave, vacation, health insurance, and a tuition fee waiver for eligible employees.

Social Media Strategist (Marketing Communications Professional II) Full Description

Our Commitment to Equity, Diversity, and Inclusion:

California State University (CSU), Chico is a comprehensive and residential public university, holding Hispanic-Serving Institution (HSI) designation. Chico State operates as part of the 23-campus CSU system, which educates the most ethnically, economically, and academically diverse student body in the nation. The University enrolls over 15,000 students, with over half identifying as first-generation college students.

Chico State is committed to recruiting outstanding candidates. The ideal candidate will embrace our values predicated on the primacy of student success and the elimination of equity gaps, have demonstrated experience working with diverse populations, and will contribute to policies, programs, and practices that support an inclusive, accessible, and equitable learning and working environment. Black, Indigenous, People of Color, veterans, and those with diverse abilities are encouraged to apply.

Job/Department Summary:

Under general supervision of the Director of Strategic Marketing, the Social Media Strategist develops and implements organic social media strategies and initiatives that support Chico State’s brand and advance University marketing, communications, and visibility goals. The position manages the University’s social media presence, including content planning, audience engagement, content development, and performance analysis, using social media trends, analytics, and audience insights to inform strategy and recommend ongoing improvements. The Strategist also provides lead work direction and training to student employees and collaborates with social media managers and content creators across campus to share best practices and support coordinated efforts.

Required Education and Experience:

Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Preferences:

Preference may be given to applicants with the following as they may be considered specialized skills:

Experience in higher education, nonprofit, public-sector, or other mission-driven communications.
Advanced skills in photography, video production/editing, graphic design, or other digital content production.

Time Base: Full-time

Pay Plan: 12/12

Work Schedule: Mon-Fri 8:00am-5:00pm, Summer: Mon-Thurs 7:00am-5:30pm

CSU Classification Salary Range: $62,136 (Step 1) - $90,516 (Step 20) per year.

Benefits: This position qualifies for benefits including tuition fee waiver (if eligible).

CSU, Chico offers a number of benefits to its employees (e.g., sick leave, vacation, health insurance). For more information please visit https://www.calstate.edu/csu-system/careers/benefits/Documents/employee-benefits-summary.pdf

Additional Information:

Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

California State University, Chico, in accordance with CSU policy, may require that the successful candidate complete a background check (including a criminal records check, sexual offender registry check, and/or fingerprinting) prior to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer or continued employment of current CSU employees who apply for posted positions identified as sensitive.

This position is considered a sensitive position based on CSU guidelines. Incumbent is responsible for the safety and security of Level 1 data, sometimes also referred to as Level 1 protected data. This is confidential information that is in most cases protected by statutes, regulations, or other legal mandates.

About Chico State:

Graduate and undergraduate programs boast high-quality research experiences, exceptional faculty mentoring, and civic and global engagement opportunities. The campus motto, “Today Decides Tomorrow,” is brought to life by inclusive pedagogy, experiential learning, and co-curricular programming. The Chico Experience prepares students to be critical thinkers, engaged citizens, and inspired stewards of environmental, social, and economic resources. Together, they will become leaders solving the challenges of the 21st century.

The campus is located in Northern California, 90 minutes from the state capital, Sacramento, and a three-hour drive from the San Francisco Bay Area. Chico offers year-round natural beauty, outdoor leisure activities, and a thriving arts, music, and events scene. We acknowledge and are mindful that Chico State stands on lands that were originally occupied by the first people of this area, the Mechoopda, and we recognize their distinctive spiritual relationship with this land, the flora, the fauna, and the waters that run through campus. We are humbled that our campus resides upon sacred lands that since time immemorial have sustained the Mechoopda people and continue to do so today.

The University is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.

Chico State is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).

CSU, Chico's Annual Security Report includes summaries of institutional policy relating to campus safety, drug and alcohol use, sexual assault, and other matters. The report is published in compliance with the Clery Act and includes three years of certain crime statistics that occurred in Clery Act defined geography. A paper copy of the report may be requested in person at CSU, Chico Police Department or by calling 530-898-5555. It is also available on the web at Annual Security & Fire Safety Report.

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Social Media Strategist (Marketing Communications Professional II)

Edtech.com's Summary

Social Media Strategist (Marketing Communications Professional II) Full Description

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