Edtech.com's Summary

The University of Minnesota is hiring a Brand Marketing Strategist to manage and maintain the university's brand standards and provide strategic brand guidance across various units and channels. This role involves day-to-day brand stewardship, project management, and collaboration with partners to advance university initiatives and promote its reputation.

Highlights

Manage and implement brand standards and ensure consistent application across university channels.
Provide strategic guidance on brand policies and handle brand inquiries and compliance reviews.
Develop brand management trainings and resources to support communicators.
Lead marketing projects by gathering requirements, facilitating meetings, and overseeing project execution.
Collaborate with Measurement and Analytics to develop project reports and improve outcomes.
Maintain strong relationships with university communicators and external stakeholders.
Required qualifications include a BA/BS in communications, marketing, or related field and four years of professional marketing communications experience.
Strong skills needed in project management, communication, collaboration, and brand application.
Annual salary ranges from $77,600 to $80,000, with comprehensive benefits including healthcare, retirement plans, and professional development.
Commitment to equity, diversity, and inclusion in work practices and team environment.

Brand Marketing Strategist Full Description

Brand Marketing Strategist

Job ID

376503

Location

Twin Cities

Job Family

Marketing & Communications

Full/Part Time

Full-Time

Regular/Temporary

Regular

Job Code

9703MK

Employee Class

Acad Prof and Admin

About the Job

The Brand Marketing Strategist is a part of the University Marketing Communications department responsible for raising the profile of the University of Minnesota and promoting University initiatives, education, research and community engagement. The Account Services team facilitates projects and provides strategic direction in collaboration with partners across the University to advance and promote University initiatives.

The Brand Management Strategist is responsible for the day-to-day implementation and maintenance of the University’s brand standards and supporting consistent brand application across units and channels. Reporting to the Brand Manager, this role executes brand stewardship activities, manages brand inquiries and compliance, and supports the development of training and resources that help communicators apply the brand correctly.

This role is ideal for a professional who thrives in a collaborative, mission-driven environment on a team that values expertise, thoughtful leadership, and shared success. The University of Minnesota offers a dynamic environment where your expertise can contribute to advancing the reputation of one of America’s leading research universities.

This role is hybrid and will require a regular cadence of in-office work (2-3 days per week) and in-person attendance for key departmental and team meetings. Details will be worked out with the supervisor at the point of hire.

Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Job Duties

Brand Stewardship and Support 55%

Communicates brand policies and standards and suggests updates as technology evolves
Provide day-to-day management of brand trademarks and related assets, including management of brand email and inquiries, brand audits and compliance reviews
Counsels units on brand policies and standards in collaboration with brand manager; serves on UMN sign committee
Assists with developing relevant marketing and brand management trainings and resources
Assists with and maintains brand management programs
Assists with developing marketing plans and presentations on brand and marketing initiatives
Supports and assists Senior Account Services Director and Senior Brand Strategist on key marketing initiatives
Maintains a commitment to the University’s goals that encourage equity and diversity

Project Management 30%

Works with stakeholders and clients to gather and document project requirements
Responsible for translating requirements into project brief and facilitating project team meetings
Provides background and details to project teams and manages all aspects of project development
Provides strategic direction to ensure content, design, and development to meet
project and client needs
Determines appropriate channels to fulfill a business need or address a challenge
Identifies and resolves barriers to meeting project objectives
Tracks project process in project management system, providing status reports to University Marketing Communications leaders through project lifecycle
Collaborates with Measurement and Analytics team to develop project reports
Establishes strong working relationships and regular contact with University communicators and external entities

Professional Development 10%

Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position.
Stays current on brand identity, project management, and technology trends.

Other duties as assigned 5%

Assists with other marketing and digital projects as they arise.

Qualifications

Required

BA/BS degree in communications, journalism, marketing, art or related field
Four years of professional marketing communications experience, including managing brand systems and marketing communications projects
Proven ability to apply brand principles and standards across marketing channels
Strong verbal/written communication skills
Ability to manage multiple projects in a collaborative, deadline‑driven environment.
Strong interpersonal skills and a demonstrated ability to work effectively with diverse partners and perspectives.
Outstanding project management skills and decision-making
Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
Ability to facilitate work of various departments to accomplish common goals
Very detail-oriented

Pay and Benefits

Pay Range: $77,600 - $80,000 annually; depending on education/qualifications/experience

Time Appointment: 100% Appointment, 12 month

Position Type: P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF) opportunity
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

Please include a resume for a complete application.

To request an accommodation during the application process, please e-mail [email protected].

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

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