Edtech.com's Summary

The Catholic University of America is hiring a Busch School Marketing Outreach and Initiative Coordinator. This role drives outreach programs and strategic initiatives to boost the Busch School of Business's visibility, manages relationships with high schools and stakeholders, and collaborates with admissions and marketing teams to increase student enrollment and community engagement.

Highlights

Promote the Busch School of Business to high school teachers, advisors, students, and parents.
Develop and execute yield plans in coordination with the Office of Undergraduate Admission.
Serve as a relationship manager for Catholic high schools and coordinate their campus visits.
Maintain and track a database of partner and prospective schools and students.
Work with marketing, admissions, and outreach teams to identify key recruitment events.
Provide exceptional customer service to prospective students and families via multiple communication channels.
Assist admissions counselors in expanding the school's presence in key markets and high schools.
Bachelor's degree required, with 0-2 years of experience in recruiting or marketing.
Proficient in Microsoft and Google Suite, social media, and website tools.
Strong analytical and communication skills; ability to represent the university professionally at events.
Salary up to $70,000 annually.

Busch School Marketing Outreach and Initiative Coordinator Full Description

Posting Title: Busch School Marketing Outreach and Initiative Coordinator Overview:

The Outreach and Initiatives Coordinator for the Busch School of Business plays a pivotal role in enhancing the school's visibility, attracting prospective students, and fostering strong relationships with external stakeholders. This position is responsible for developing, implementing, and managing a range of outreach programs and strategic initiatives designed to promote the Business School's academic programs, faculty expertise, and unique value proposition - integrating business, faith, and virtue. The Coordinator will work closely with admissions, marketing, faculty, local high schools and their stakeholders, and alumni relations to achieve enrollment goals, strengthen community engagement, and elevate the school's reputation within the higher education landscape and the broader Brookland and Catholic communities.

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: up to $70,000.

Responsibilities:

Promote the Busch School of Business and increase brand awareness among high school teachers, advisors, high-school aged students and their parents.
Create and execute comprehensive yield plans with Busch School undergraduate programs and the Office of Undergraduate Admission.
Coordinate with Admissions and Busch School Marketing and Outreach to help students apply to Catholic University and the Busch School of Business.
Act as a relationship manager for Catholic high schools and coordinate their visits to the Catholic University campus in DC.
Maintain the database of all partner and prospective schools and begin tracking prospective University students at each school.
Participate in a comprehensive training program to integrate with the Enrollment Management and Busch School teams with a focus on cross-training in Advancement strategies and processes.
Support, articulate, and represent Catholic University’s mission, academic offerings, student life, research opportunities, athletics offerings, etc., to prospective students and their families.
Assist the admissions counselors by amplifying the Busch School’s presence and reach into key markets and select high schools.
Begin planning for a possible Busch School high school summer program.
Support efforts to engage prospective students by sharing your personal experience with The Catholic University of America.
Work with University Marketing, School Marketing and Outreach, and Undergraduate Admissions teams to identify high-value college fairs, admissions events, conferences, and prospective student engagement opportunities as requested.
Provide student-centered customer service at every opportunity via in-person, email, and phone correspondence with prospective students and families.
Advocate for students to submit applications and follow up on applications to help improve yield.
Present as directed to prospective parents, teachers, and school leaders.
Log student and family connections and review performance metrics (primarily school visits and numbers of applications).
Assist with networking events to help advance the university’s priorities.

Qualifications:

Bachelor's Degree
0-2 years of experience in a recruiting or marketing role.
Expert user of Microsoft and Google Suite tools and website tools. Proficiency in social media and communications.
Strong analytical and communications skills.
Ability to professionally represent The Catholic University of America and the Busch School of Business in outside events with community and business leaders.
Extreme attention to detail.
High capacity for work and juggling tasks.

Original Job Description

Posting Title: Busch School Marketing Outreach and Initiative Coordinator Overview:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: up to $70,000.

Responsibilities:

Promote the Busch School of Business and increase brand awareness among high school teachers, advisors, high-school aged students and their parents.
Create and execute comprehensive yield plans with Busch School undergraduate programs and the Office of Undergraduate Admission.
Coordinate with Admissions and Busch School Marketing and Outreach to help students apply to Catholic University and the Busch School of Business.
Act as a relationship manager for Catholic high schools and coordinate their visits to the Catholic University campus in DC.
Maintain the database of all partner and prospective schools and begin tracking prospective University students at each school.
Participate in a comprehensive training program to integrate with the Enrollment Management and Busch School teams with a focus on cross-training in Advancement strategies and processes.
Support, articulate, and represent Catholic University’s mission, academic offerings, student life, research opportunities, athletics offerings, etc., to prospective students and their families.
Assist the admissions counselors by amplifying the Busch School’s presence and reach into key markets and select high schools.
Begin planning for a possible Busch School high school summer program.
Support efforts to engage prospective students by sharing your personal experience with The Catholic University of America.
Work with University Marketing, School Marketing and Outreach, and Undergraduate Admissions teams to identify high-value college fairs, admissions events, conferences, and prospective student engagement opportunities as requested.
Provide student-centered customer service at every opportunity via in-person, email, and phone correspondence with prospective students and families.
Advocate for students to submit applications and follow up on applications to help improve yield.
Present as directed to prospective parents, teachers, and school leaders.
Log student and family connections and review performance metrics (primarily school visits and numbers of applications).
Assist with networking events to help advance the university’s priorities.

Qualifications:

Bachelor's Degree
0-2 years of experience in a recruiting or marketing role.
Expert user of Microsoft and Google Suite tools and website tools. Proficiency in social media and communications.
Strong analytical and communications skills.
Ability to professionally represent The Catholic University of America and the Busch School of Business in outside events with community and business leaders.
Extreme attention to detail.
High capacity for work and juggling tasks.

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Busch School Marketing Outreach and Initiative Coordinator

Edtech.com's Summary

Busch School Marketing Outreach and Initiative Coordinator Full Description

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