Edtech.com's Summary

The Writing Revolution is hiring a Digital Marketing Specialist to lead digital ad management, email marketing, SEO, and social media efforts that increase brand awareness, generate leads, and drive customer engagement. The role demands strategic planning, campaign optimization, data analysis, and collaboration with multiple departments to support the organization’s mission and marketing goals.

Highlights

Develop and optimize digital marketing strategies aligned with organizational objectives
Manage social media platforms, email campaigns, paid ads, SEO, and website content
Create and monitor campaigns targeting educators and donors, ensuring ROI and effectiveness
Conduct A/B testing and data analysis to enhance campaign performance and audience engagement
Collaborate across departments for cohesive marketing tactics and share performance insights
Ensure data integrity, security, and compliance with industry standards
Create engaging digital content in partnership with creative and product teams
Proficient with HubSpot, Pardot, Sprout Social, LinkedIn Ads, Meta Business Suite, Google Analytics, Google Ads, Wordpress, Google Workspace, and Canva
Requires Bachelor’s degree or equivalent experience and 2+ years in digital marketing, preferably in edtech or K12 education
Preferred certifications include Google Ads, Google Analytics, Meta Digital Marketing Associate, and HubSpot

Digital Marketing Specialist Full Description

Position: Digital Marketing Specialist
Department: Marketing & Communications
Reports To: Director of Marketing
Location: Hybrid (NYC) or Remote
Annual Salary Range: $83,000 - $90,000
Travel: Limited
FLSA Status: Exempt/Full-time

About the Organization

The Writing Revolution (TWR) is a nonprofit organization that aims to enable students, especially those from historically marginalized communities, to become proficient writers, readers, and critical thinkers. TWR trains and supports teachers and school leaders in implementing the Hochman Method, an explicit set of evidence-based strategies for teaching expository writing that can be used in all grade levels and subject areas.

Key information about TWR and The Hochman Method can be found on TWR’s website.

Job Summary

The Digital Marketing Specialist will have expertise in digital ad management, email marketing, SEO, and social media management to drive brand awareness, sales conversions, lead generation, and customer engagement. This role requires a data-driven mindset, strategic thinking, and the ability to optimize campaigns across multiple digital platforms. When confronted with the unknown, the Digital Marketing Specialist responds with “Let’s find out!”

Duties and Responsibilities

Strategy & Planning: Plan, create, and optimize digital marketing strategies aligned with overall business objectives across platforms. Contribute to the overall brand awareness and reputation of the organization and its mission.
Channel Management: Manage social media accounts, implement and run email marketing campaigns, run and optimize paid advertising campaigns, and support the organization’s online presence, including website content and SEO.
Campaign Management: Create and manage digital marketing campaigns for educators and donors, at times in partnership with other departments within the organization such as sales, development, and program experience. Monitor and analyze performance metrics to ensure campaign effectiveness and ROI.
Optimization and experimentation: Analyze data from digital marketing campaigns and tactics to identify trends and areas for improvement. Proactively generate and iterate strategies to optimize ROI and organic engagement. Conduct A/B testing and audience targeting strategies to improve ad engagement, SEM, and conversion rates.
Stakeholder Collaboration: Collaborate with stakeholders to understand needs and translate them into tactics. Proactively report back with performance data and insights. Stay up to date with the latest trends in digital advertising and implement best practices to make recommendations.
Data Management & Security: Ensure data integrity, security, and compliance with industry standards and best practices.
Content Creation & Management: Develop and differentiate engaging and relevant marketing content for different digital platforms in partnership with the Product, Creative, and Web Solutions teams.

Qualifications & Skills

Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Will consider candidates with equivalent real world experience.
Experience: 2+ years of experience in digital marketing, with a strong focus on paid ads, email marketing, SEO/SEM, and/or social media. Preferred experience in edtech or K12 education.
Certifications (Preferred): Google Ads, Google Analytics, Meta Certified Digital Marketing Associate, HubSpot.
Technical Proficiency: Proficiency in digital advertising platforms. Familiarity with HubSpot, Pardot, or similar email management system, Sprout Social or similar social media management system, LinkedIn Ads, Meta Business Suite, Google Analytics, Wordpress, Google Ads, Google Workspace, and Canva.
Analytical Thinking: Strong analytical thinking and data analysis; capable of identifying opportunities and designing effective strategies using data insights.
Interpersonal Skills: A proactive, creative, and results-driven mindset; adept at building and maintaining professional relationships.
Organization: Strong organizational skills and ability to manage multiple projects simultaneously; detail-oriented; strong executive function.

Work Environment

TWR values collaboration and encourages team members to take initiative. We seek candidates who are motivated to contribute, committed to meeting deadlines, and comfortable innovating within their roles.

We offer a comprehensive benefits package that includes health, dental, and vision insurance, retirement plan options, flex time off, and professional development opportunities. TWR is committed to providing a supportive work environment that fosters growth and values work-life balance.

Original Job Description

About the Organization

Key information about TWR and The Hochman Method can be found on TWR’s website.

Job Summary

Duties and Responsibilities

Strategy & Planning: Plan, create, and optimize digital marketing strategies aligned with overall business objectives across platforms. Contribute to the overall brand awareness and reputation of the organization and its mission.
Channel Management: Manage social media accounts, implement and run email marketing campaigns, run and optimize paid advertising campaigns, and support the organization’s online presence, including website content and SEO.
Campaign Management: Create and manage digital marketing campaigns for educators and donors, at times in partnership with other departments within the organization such as sales, development, and program experience. Monitor and analyze performance metrics to ensure campaign effectiveness and ROI.
Optimization and experimentation: Analyze data from digital marketing campaigns and tactics to identify trends and areas for improvement. Proactively generate and iterate strategies to optimize ROI and organic engagement. Conduct A/B testing and audience targeting strategies to improve ad engagement, SEM, and conversion rates.
Stakeholder Collaboration: Collaborate with stakeholders to understand needs and translate them into tactics. Proactively report back with performance data and insights. Stay up to date with the latest trends in digital advertising and implement best practices to make recommendations.
Data Management & Security: Ensure data integrity, security, and compliance with industry standards and best practices.
Content Creation & Management: Develop and differentiate engaging and relevant marketing content for different digital platforms in partnership with the Product, Creative, and Web Solutions teams.

Qualifications & Skills

Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Will consider candidates with equivalent real world experience.
Experience: 2+ years of experience in digital marketing, with a strong focus on paid ads, email marketing, SEO/SEM, and/or social media. Preferred experience in edtech or K12 education.
Certifications (Preferred): Google Ads, Google Analytics, Meta Certified Digital Marketing Associate, HubSpot.
Technical Proficiency: Proficiency in digital advertising platforms. Familiarity with HubSpot, Pardot, or similar email management system, Sprout Social or similar social media management system, LinkedIn Ads, Meta Business Suite, Google Analytics, Wordpress, Google Ads, Google Workspace, and Canva.
Analytical Thinking: Strong analytical thinking and data analysis; capable of identifying opportunities and designing effective strategies using data insights.
Interpersonal Skills: A proactive, creative, and results-driven mindset; adept at building and maintaining professional relationships.
Organization: Strong organizational skills and ability to manage multiple projects simultaneously; detail-oriented; strong executive function.

Work Environment

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