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Cengage Group

Business Development Representative

🇺🇸 Remote - OH 🕑 Full-Time 💰 $41K - $54K 💻 Sales 🗓️ January 26th, 2026
SaaS Salesforce SalesLoft

Edtech.com's Summary

Cengage Group is hiring a Business Development Representative. The role requires generating new sales opportunities by executing outbound prospecting campaigns and engaging executives to understand business needs, then escalating opportunities to Account Executives for closing. The representative will manage a pipeline of prospects and participate in industry events to support sales growth.

Highlights
  • Generate new sales opportunities using proven processes and outbound campaigns.
  • Collaborate with top sales executives to strategize on vertical industry expertise.
  • Engage senior executives to understand business operations and vendor management.
  • Manage and maintain a prospect pipeline and escalate qualified leads for account closing.
  • Participate in industry events such as trade shows.
  • Proficient with Salesforce, Salesloft, ZoomInfo, and LinkedIn for prospecting and social selling.
  • AA/AS degree required; BA/BS preferred.
  • Previous BDR/SDR or outbound sales experience preferred, especially in software/SaaS or related tech sectors.
  • Strong communication and consultative selling skills with ability to influence others.
  • Compensation range: $41,400 to $54,300 USD base salary plus potential incentive compensation.

Business Development Representative Full Description

We believe in the power and joy of learning 
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

What you'll do here:
  • Learn and execute proven processes to generate new sales opportunities
  • Strategize with top-producing sales executives on specific vertical industry expertise
  • Develop and execute outbound prospecting campaigns through email and outbound phone calls
  • Engage executives in target prospect accounts to understand business operations and vendor management issues
  • Orchestrate discussions with senior executives on business need and escalate to assigned Account Executive for closing
  • Manage and maintain a pipeline of interested prospects
  • Event participation (i.e., industry events, trade shows, etc.)

Skills you will need here:
  • AA/AS degree
  • Previous BDR/SDR or outbound-focused sales preferred
  • A commanding desire to learn and succeed in consultative selling
  • Excellent written and verbal communication skills with a proven ability to influence others
  • Experience with Salesforce, Salesloft, ZoomInfo, and LinkedIn for prospecting & social selling
  • Desire to work in a competitive and fast-paced environment
  • Experience selling in software/SaaS Solutions or other related tech spaces preferred
  • Problem solver with effective persuasion skills
  • Work independently in a remote setting.
Desired
  • BA/BS degree
  • Education Curriculum Sales Experience
  • Prior experience in B2B marketing is a plus.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

If you are a CA State, CO State, NY State, WA State, or Jersey City, NJ resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.

About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$41,400.00 - $54,300.00 USD