Cengage Group
Campaign Execution Manager
Edtech.com's Summary
Cengage is hiring a Campaign Execution Manager. The role involves leading the planning, coordination, and execution of integrated marketing campaigns, collaborating with cross-functional teams to ensure campaigns align with customer journeys and marketing objectives. The manager will also monitor progress, manage risks, and optimize campaigns to improve business outcomes and drive conversion.
Highlights
- Develop coordinated campaign plans with marketing stakeholders to drive conversion and business results
- Lead end-to-end execution of multiple concurrent campaigns with alignment to customer journeys and marketing goals
- Collaborate across content, creative, web, media, and events teams to deliver campaigns on time and within budget
- Use Workfront or designated project management tools daily to manage workflows, timelines, and collaboration
- Identify and implement process improvements to enhance workflow efficiency and team productivity
- Ensure campaign deliverables meet quality, brand, and performance standards
- Monitor campaign progress, manage risks, and proactively resolve issues
- Support campaign optimization through feedback and performance insights
- Requires Bachelor’s degree in Advertising, Marketing, Communications, or equivalent experience
- Minimum 5 years of marketing experience, strong project management skills, and hands-on Workfront experience required
- Familiarity with email marketing and marketing automation campaigns
- Excellent communication, collaboration, analytical, and problem-solving abilities
- Compensation range: $58,300 to $75,750 USD base pay, with possible incentives depending on role and location
Campaign Execution Manager Full Description
We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
As a Campaign Execution Manager at Cengage, you will play a pivotal role in driving marketing success by leading the planning, coordination, and execution of integrated campaigns. This role blends strategic thinking with strong project management to ensure campaigns are delivered efficiently, aligned with customer journeys, and optimized for business impact. You will collaborate across multiple teams to bring campaigns to life while continuously improving processes and workflows.
What you'll do here:
- Partner with marketing stakeholders to develop coordinated campaign plans that drive conversion and improve business outcomes
- Lead end-to-end campaign execution, ensuring alignment with customer journeys and marketing objectives
- Collaborate cross-functionally with content, creative, web, media, and events teams to deliver campaigns on time and within budget
- Utilize Workfront daily (or designated project management tools) to manage workflows, timelines, and team collaboration
- Oversee multiple concurrent campaigns, balancing priorities while maintaining high performance and quality standards
- Identify process improvement opportunities and implement strategies to enhance workflow efficiency and team productivity
- Ensure all campaign deliverables meet quality, brand, and performance expectations
- Monitor progress, manage risks, and proactively resolve issues to keep campaigns on track
- Support campaign optimization efforts by incorporating feedback and performance insights
Skills you will need here:
- Bachelor's degree (BA/BS) in Advertising, Marketing, Communications, or equivalent experience
- Minimum of 5 years of marketing experience with a strong track record of campaign execution
- Extensive, hands-on experience with project management tools such as Workfront
- Familiarity with email marketing and marketing automation campaigns
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Excellent communication and collaboration skills across internal and external stakeholders
- Strong analytical thinking and problem-solving abilities
- High attention to detail with a focus on executional excellence
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$58,300.00 - $75,750.00 USD
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