Edtech.com's Summary

Arizona State University is hiring a Campaign Marketing Manager. The role involves leading the planning, execution, and optimization of multi-channel marketing campaigns to support ASU Online program enrollment, brand awareness, and learner engagement. The manager collaborates with multiple teams to ensure campaigns are aligned with strategic goals and deliver measurable impact.

Highlights

Lead end-to-end planning, ideation, execution, and optimization of multi-channel marketing campaigns.
Serve as the primary contact ensuring alignment and cohesion among campaign stakeholders and teams.
Collaborate with Creative Services and Content teams to develop resonant messaging and creative directions.
Translate strategies into actionable plans, timelines, and deliverables for cross-functional partners.
Use project management tools such as Airtable or Jira to coordinate campaign workstreams and track progress.
Provide guidance to Marketing Campaign Coordinators supporting execution efforts.
Partner with analytics teams to generate performance reports, interpret data, and recommend improvements.
Maintain documentation and establish workflows to support campaign operations and continuous improvement.
Required qualifications include a bachelor's degree, at least five years of relevant experience with two years in management, and strong understanding of integrated marketing channels.
Compensation ranges from $66,200 to $99,400 annually depending on experience, with comprehensive employee benefits offered.

Campaign Marketing Manager Full Description

Job Profile:Outreach and Marketing Manager 2

Job Family:Outreach and Marketing

Time Type:Full time

Max Pay - Depends on experience:$99,400.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Analyzes market research to develop and implement intermediate to complex marketing plans. Manages and edits marketing plans to ensure they support the institution's marketing goals.

Job Description:

Do you thrive at the intersection of creativity, strategy, and implementation? Do you understand how marketing channels work together, are comfortable interpreting data and spotting trends, and can translate brainstorming energy into structured plans that drive execution? Then apply today for this Campaign Marketing Manager opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We are seeking a highly creative, organized, strategic, and collaborative Campaign Marketing Manager to join our Marketing team. Every day you will make a difference in the lives of others by leading the planning, ideation, execution, and optimization of multi-channel marketing campaigns that support ASU Online program enrollment, brand awareness, and learner engagement.

The Campaign Marketing Manager is a strategic thinker and proactive problem-solver—someone who can spot opportunities, shape ideas, and guide campaigns from concept through execution and performance reporting. You will serve as the orchestrator across content, creative, social, communications, paid media, and analytics partners, ensuring campaigns move forward with clarity, consistency, and alignment to the overall vision. From kickoff through launch, you will collaborate with cross-functional partners to bring ideas to life and ensure campaigns deliver measurable impact.

Most importantly, you're passionate about creating marketing experiences that advance ASU Online's mission to expand access to high-quality education.

Essential Duties:

Own and lead the end-to-end planning, ideation, execution, and optimization of multi-channel marketing campaigns, serving as the primary driver of strategy and delivery.
Serve as the central point of contact for campaign stakeholders, ensuring alignment, clarity, and cohesion across all teams involved.
Collaborate closely with Creative Services and Content teams to brainstorm concepts, contribute ideas, refine messaging, and support creative directions that resonate with target audiences.
Translate campaign strategy into clear, actionable plans, timelines, scopes, and deliverables that guide cross-functional partners.
Lead cross-functional campaign workstreams and guide collaborators through timelines, deliverables, dependencies, and decision points.
Ensure assets and messaging are on-brand, accurate, and optimized for channel best practices.
Provide informal guidance to Marketing Campaign Coordinators who support campaign execution.
Facilitate campaign brief development, ensuring clarity of goals, audience definition, messaging, and KPIs.
Track progress, identify risks, proactively solve problems, and keep teams informed to ensure timely and accurate execution.
Lead campaign performance reporting, partnering with analytics teams to interpret insights, identify trends, and recommend improvements.
Maintain clear documentation and establish repeatable workflows that support campaign operations.
Support continuous improvement by identifying optimization opportunities based on data and performance patterns.
Stay current on marketing operations best practices, tools, and platform capabilities and bring forward innovative ideas.
Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Desired Qualifications:

Bachelor's degree or higher in a related field.
Experience managing multi-channel marketing campaigns in a collaborative, fast-paced environment; agency experience welcomed.
Experience serving as a project lead, guiding cross-functional teams through planning, execution and delivery while balancing multiple timelines and priorities.
Demonstrated ability to organize complex projects, manage timelines, and coordinate cross-functional teams.
Evidence of a strong understanding of marketing channels (email, paid media, social, web, content) and how they work together within integrated campaigns.
Experience contributing to campaign briefs, timelines, and reporting.
Demonstrated ability to interpret data, identify trends, and use insights to inform decision-making.
Demonstrated proficiency with project management tools such as Airtable, Jira, or similar platforms.
Evidence of excellent communication skills and ability to collaborate effectively across teams.
Demonstrated ability to adjust quickly to shifting priorities while maintaining attention to detail.
Evidence of curiosity, adaptability, and enthusiasm for mission-driven marketing and learner success.
Demonstrated willingness to take on new responsibilities as campaign strategies evolve.

NOTE: Please answer the following questions in your cover letter:

Why are you interested in supporting marketing operations at EdPlus?
Describe a recent multi-channel marketing campaign you managed end-to-end. What was your role in developing the strategy, coordinating cross-functional teams and using data to optimize campaign performance?

Salary & Benefits:

$66,200 - $99,400 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

Healthcare
Financial Security
Retirement
Family Resources
Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Driving Requirement:Driving is not required for this position.

Location:Off-Campus: Scottsdale

Funding:No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$17397.htmld

To be considered, your application must include all of the following attachments:

Cover letter
Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Original Job Description