Purdue University
Content Strategy Director
Edtech.com's Summary
Purdue University Fort Wayne is hiring a Content Strategy Director to develop and lead a university-wide content strategy that supports the institution's brand, strategic priorities, and enrollment goals. The role involves leading storytelling initiatives, overseeing content creation across multiple formats, and managing the social media team to effectively communicate the Mastodon story to various audiences.
Highlights
- Develop and lead comprehensive content strategy aligned with university goals.
- Serve as creative lead for telling the Mastodon story across platforms and campaigns.
- Lead storytelling initiatives highlighting students, alumni, faculty, staff, and campus life.
- Oversee written, visual, video, and photographic content creation.
- Supervise and provide creative direction for the social media team.
- Required bachelor’s degree in marketing, communications, journalism, digital media, or related field.
- Minimum five years of progressive experience in content strategy, storytelling, or digital marketing.
- Demonstrated leadership experience supervising creative teams.
- Strong writing, editing, and storytelling skills with a robust portfolio.
- Benefits include free tuition at Purdue University Global, insurance starting first day, and generous paid time off.
Content Strategy Director Full Description
Join Purdue University Fort Wayne:
Purdue University Fort Wayne is currently seeking a fulltime, onsite Content Strategy Director (40491) in the Marketing Services Department. Content Strategy Director will work closely with Admissions, Enrollment Management, Academic Colleges, Student Life Athletics, and other campus partners.
Primary Responsibilities:
- Develop and lead a comprehensive, university-wide content strategy that aligns with Purdue Fort Wayne's brand, strategic priorities, and enrollment goals.
- Serve as the creative lead for telling the Mastodon story across platforms, audiences, and campaigns.
- Lead storytelling initiatives that highlight students, alumni, faculty, staff, programs, and campus life.
- Oversee and contribute to the creation of written, visual, video, and photographic content.
- Assist with hands-on content generation when needed, including writing, editing, concept development, and creative direction.
- Supervise and support the social media team, setting clear expectations, priorities, and creative direction.
- Other duties as assigned.
Required Qualifications:
- Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
- Minimum of 5 years of progressive experience in content strategy, storytelling, or digital marketing.
- Demonstrated experience supervising or leading creative teams.
- Excellent writing, editing, and storytelling skills.
- Experience developing content for multiple platforms and audiences.
- Strong portfolio showcasing storytelling, content campaigns, and/or social media leadership.
Benefits:
- Free tuition through Purdue University Global.
- Fee remission for a traditional Purdue degree for yourself, your spouse, and your child(ren).
- Insurance starts on first day of employment.
- Generous Paid Time Off – additional PTO in December.
- Additional benefit information: https://www.purdue.edu/hr/benewell/
Additional Information:
- Purdue will not sponsor employment authorization for this position.
- Resumes and cover letters that contain portraits or personal information are not permitted.
- A background check and misconduct screen will be required for employment in this position.
- A Motor Vehicle Records check will be required for this position.
Purdue Fort Wayne is an EEO/AA
FLSA Status
Exempt
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