Risepoint
Channel Marketing Operations Manager
Edtech.com's Summary
- Drive cross-functional initiatives spanning Paid, DX, Field, Creative, and Email channels.
- Establish and manage operating rhythms including KPI definition, tracking, and reporting in partnership with Analytics and Channel leaders.
- Support planning, prioritization, and execution of channel marketing initiatives and roadmaps.
- Produce executive-ready updates, business reviews, and presentations for leadership communication.
- Lead performance insights and storytelling to translate data into clear narratives on wins and opportunities.
- Bachelor’s Degree in Marketing, Business or related field required.
- Minimum 5 years of experience in program management, digital marketing, or marketing operations.
- Proven experience leading or coordinating cross-functional initiatives or strategic projects.
- Strong analytical, communication, and executive presentation skills necessary.
- Company serves primarily regional universities by helping create online academic programs for adult and working students.
Channel Marketing Operations Manager Full Description
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners
Job Description
The Marketing Channels team sits within the Marketing & Operations organization. The team is responsible for the development and execution of a comprehensive audience, channel and creative strategy across all distribution channels (including digital, field, email and organic). The team focuses on both short-term performance and long-term innovation and driving the evolution of channel marketing capabilities to meet future market demands.
Job Summary
The Channel Marketing Operations Manager serves as a strategic and operational partner to the SVP of Marketing Channels. This role drives cross-functional initiatives that span Paid, DX, Field, Creative and Email ensuring clarity, alignment, and execution on the Channels roadmap. This individual owns the operating rhythm of the Channels Marketing function. This includes helping define the roadmap of prioritized initiatives, defining success metrics, coordinating work across leaders and teams, and building compelling narratives around performance and impact. The role is ideal for a systems-oriented, highly collaborative individual who thrives in ambiguity and can move seamlessly between strategy, execution, and analysis.
Key Duties and Responsibilities
- Serve as a strategic and operational partner of the SVP of Channels Marketing and the VPs supporting the Channels functions supporting planning, prioritization, and execution of cross-functional Channels initiatives.
- Support definition and documentation of Channels functional initiatives, roadmaps, interdependencies between projects, and business cases, supporting Channels strategic decisions with data and analysis. Produce executive-ready updates to inform progress, risks and tradeoffs. Operationalize initiatives across Channels and partner portfolio.
- Establish and manage the operating rhythm of the Channels function, including KPI definition, tracking, and reporting in collaboration with Analytics & Channel Leaders. Support refinement of forecasts based on performance trends and key initiatives.
- Oversee Channels performance insights and storytelling, translating data into clear narratives around wins, opportunities and platform progress
- Lead and support cross-channel initiatives ensuring alignment, accountability, and momentum across teams. Partner with Channel leaders to define decision frameworks, workflows, and operating rhythm.
- Create executive-ready and team-ready materials, including monthly business reviews, leadership updates, all-hands materials, and presentations.
- Support ongoing updates to Channels business cases and investment narratives
Additional Position Responsibilities
- Perform in accordance with Risepoint Policies
- Perform other duties as assigned
QUALIFICATIONS
Bachelor's Degree in Marketing, Business or related field
5+ years of Program management, Digital marketing, Marketing Operations.
Experience leading or coordinating cross functional initiatives or strategic projects.
Strong analytical, communication and executive presentation skills
Ability to operate effectively in a fast-paced environment.
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
RisePoint is an equal opportunity employer and supports a diverse and inclusive workforce
Similar Jobs
Product Marketing Manager
McGraw Hill
🇺🇸 Remote - US
Social Media Specialist *Updated Salary*
Montana State University
🇺🇸 Bozeman, MT
IIHHS Social Media Asistant - IE
James Madison University
🇺🇸 Harrisonburg, VA
Marketing Coordinator
Colibri
🇺🇸 Remote - US
Director, Field Marketing
Cornerstone OnDemand
🇺🇸 Remote - US
