New York University
Chief Marketing Officer, School of Professional Studies
Edtech.com's Summary
New York University is hiring a Chief Marketing Officer for the School of Professional Studies. This role leads the Strategic Marketing and Communications team, developing and executing branding, marketing, and communication strategies to position the School and its programs locally and globally. The CMO oversees digital platforms, PR, and enrollment marketing campaigns to drive student applications and support institutional revenue goals.
Highlights
- Lead Strategic Marketing and Communications for NYU School of Professional Studies.
- Develop and execute brand positioning, marketing strategies, and communication campaigns.
- Manage school website, PR, and social media initiatives.
- Drive enrollment marketing campaigns to support degree applications and continuing education enrollment.
- Collaborate closely with SPS Leadership Team, Enrollment Management, and academic program leaders.
- Requires 10+ years of senior marketing management experience, preferably in higher education or similar sectors.
- Strong background in integrated digital marketing and knowledge of AI/LLM-driven search trends.
- Bachelor's degree in marketing, communications, or related field; Master's preferred.
- Excellent strategic, data analytics, financial, administrative, and interpersonal skills essential.
- Annual salary range: $220,000 to $270,000, base pay only.
Chief Marketing Officer, School of Professional Studies Full Description
Position Summary:
The Chief Marketing Officer of the School of Professional Studies leads the school's Strategic Marketing and Communications team and is responsible for the development and execution of branding, marketing and communication strategies to position the School and its programs in local, national, and international markets, serving as the steward of the SPS brand in the context of the overall NYU brand. This leader will oversee the school’s website, and the creation of PR and social media campaigns that build the school’s brand and tell its story to attract potential students and support the school’s institutes, conferences, events and workforce development initiatives. The CMO leads the development and execution of enrollment marketing campaigns to drive degree applications and continuing education enrollment in support of the school’s revenue goals. Reporting to the Dean, the position works closely with the SPS Leadership Team, notably Enrollment Management/Student Success and academic program leadership.
Qualifications:
Qualifications:
Required Education:
Bachelor's Degree In marketing, communications or a related field.
Preferred Education:
Master's Degree MBA or Masters degree in marketing and communications or business preferred.
Required Experience:
10+ years Experience in a senior marketing management position, preferably in a university or other large entity with student and/or adult prospective customers across multiple product lines; strong integrated digital marketing background, and understanding of a wide range of marketing channels and strategies. Deep experience competing for customers searching for products and services online including how the search world is changing with the rise of AI/LLM-driven search. General understanding of university and other providers of workforce development programs in NYC, across the nation, and around the globe.
Required Skills, Knowledge and Abilities:
A thought leader who is able to conceive and implement strategies and processes to advance the institutional vision, while achieving measurable enrollment and revenue goals. The CMO should also possess outstanding strategic, management, data analytic, financial, administrative, and relational skills.
Preferred Skills, Knowledge and Abilities:
None Additional Information:
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $220,000.00 to USD $270,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
Since 1934, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nation’s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 14 bachelor’s degrees for undergraduate students, four associate’s degrees, and a plethora of continuing education courses and credentials.
NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing. We prepare students for in-demand jobs in fields including real estate, hospitality and tourism; global affairs; global sports management; publishing; marketing and public relations; project management; executive coaching and organizational consulting, human capital management; information technology, management and systems; translation; publishing and professional writing. NYU SPS is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
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