Purdue University
Communications Strategist
🇺🇸 West Lafayette, IN
🕑 Full-Time
💰 TBD
💻 Communications
🗓️ September 11th, 2025
Edtech.com's Summary
Purdue University is hiring a Communications Strategist to develop and implement communication strategies supporting student recruitment, enrollment, and retention. The role involves managing e-communications, websites, and collaborating with key university departments to align messaging with institutional priorities and enrollment goals.
Highlights
- Develop and execute strategic communication plans for enrollment management
- Manage digital engagement, websites, and e-communications
- Collaborate with Admissions, Financial Aid, Registrar, and other units
- Use Adobe Creative Suite, including Photoshop, for content creation
- Experience with Content Management Systems like Cascade and WordPress
- Bachelor's degree in marketing, communications, or related field required
- 3+ years experience for P2 level, 4+ years for P3 level in marketing or communications
- Strong knowledge of enrollment communications, student recruitment, and financial aid processes
- Preferred familiarity with recruitment marketing, Slate CRM, and AP Style
- Comprehensive benefits package including medical, dental, vision insurance, and paid time off
Communications Strategist Full Description
As a Communications Strategist within the Office of Enrollment Management Strategic Communications and Initiatives, you will play a key role in shaping and executing communication strategies to support Purdue University’s student recruitment, enrollment, and retention efforts. Reporting to the Associate Director of Marketing and Communications, you will leverage your expertise in strategic planning, content development, and digital engagement to position Purdue as a top choice for prospective students while fostering engagement with current students. This role requires a strategic mindset and strong execution skills to manage e-communications, websites, and higher education tools effectively.
Your responsibilities will include tracking multiple projects and deadlines, supporting messaging strategies, optimizing audience segmentation and engagement channels, and collaborating with Enrollment Management partners to align communication objectives with institutional priorities. You will work closely with Admissions, Financial Aid, the Registrar, and other related units to ensure communications resonate with prospective and current students while advancing long-term enrollment goals.
This position is ideal for a creative and detail-oriented communicator who thrives in a fast-paced, collaborative environment. Your contributions will directly impact Purdue’s mission of accessible education by driving enrollment growth and enhancing the student experience.
This position could be filled at multiple levels (P2 or P3). The hiring manager will determine the job level based on the skills, experience, and qualifications of the selected candidate.
This position offers an opportunity to make a meaningful impact at a prestigious institution known for innovation and research excellence. You'll collaborate with top talent across departments while helping protect Purdue's research integrity. Join our community of lifelong learners and contribute your skills to this critical program.
At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together.
Take the next step in your career journey - apply now to help build a better world at Purdue University.
At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together.
Take the next step in your career journey - apply now to help build a better world at Purdue University.
About Us:
Enrollment Management Strategic Communications and Initiatives (EMSCI) plays a vital role in shaping the Purdue experience for prospective and admitted undergraduate students. EMSCI’s specialized teams collaborate to ensure that every interaction with Purdue is seamless, personalized and aligned with our mission to connect and inspire future Boilermakers.
Who We Are at Purdue University:
We are committed to making Purdue’s world-class education affordable, accessible and valuable to Boilermakers and their families. We know that a college degree is an investment, and many families make this big decision together.
We are committed to making Purdue’s world-class education affordable, accessible and valuable to Boilermakers and their families. We know that a college degree is an investment, and many families make this big decision together.
When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.
What We Are Looking For:
Education and Experience
Qualified candidates will need:
P2
- Bachelor’s degree in marketing, communications, or related field
- Minimum three (3) years of experience in marketing management, assisting with strategic planning, contributing to content creation, or facilitating the execution of an established communications plan
- In lieu of a degree, an equivalent combination of education and experience will be considered.
P3
- Bachelor’s degree in marketing, communications, or related field
- Minimum four (4) years of experience in contributing to marketing management, strategic planning, content creation, or executing a communications plan
- In lieu of a degree, an equivalent combination of education and experience will be considered.
Skills needed:
- Strong planning, organizational, and time management skills
- Attention to detail and commitment to quality control
- Strong understanding of higher education enrollment communications and student recruitment, financial aid processes, and best practices in enrollment communications.
- Experience reviewing and advising on communications plans
- Excellent written and verbal communication skills
- Proven track record of creative concepting and iteration
- Experience utilizing digital tools, email marketing, and web content to drive engagement with key audiences.
- Ability to track and communicate statuses on multiple projects and priorities under tight deadlines
- Ability to establish and maintain positive relationships with internal and external partners
- Proficient with Adobe Photoshop and other Adobe Creative Suite apps
- Experience using Content Management Systems such as Cascade and WordPress
What is helpful:
- Experience in recruitment marketing strategies
- Ability to tailor messaging for various audiences, purposes, and media
- Knowledge of basic design, video, or visual storytelling techniques to enhance messaging.
- Experience with platforms like Slate or similar enrollment-focused customer relationship management systems.
- Ability to follow and advise on brand guidelines
- Proficient in AP Style
- Ability to assess communication effectiveness using data, audience insights, and engagement metrics.
What We Want You to Know:
Purdue University will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (not eligible for over-time)
Retirement Eligibility: Defined Contribution Waiting Period
Benefit Statement: Purdue University offers a substantial Benefit Package including medical, dental, and vision insurance as well as a generous paid time off package for sick and vacation days
All applications must be held the first 5 business days due to our Equal Opportunity Employment policy
A background check will be required for employment in this position
FLSA: Exempt (not eligible for over-time)
Retirement Eligibility: Defined Contribution Waiting Period
Benefit Statement: Purdue University offers a substantial Benefit Package including medical, dental, and vision insurance as well as a generous paid time off package for sick and vacation days
All applications must be held the first 5 business days due to our Equal Opportunity Employment policy
Career Stream
Professional 2
Pay Band S060
Job Code #20003093
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
Pay Band S060
Job Code #20003093
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
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