PowerSchool
Competitive Intelligence and Market Insights Manager
K-12
SaaS
Edtech.com's Summary
PowerSchool Group LLC is hiring a Competitive Intelligence and Market Insights Manager. The role involves leading competitive intelligence efforts to inform market positioning and go-to-market strategies, analyzing win-loss data to improve messaging and sales tactics, and collaborating closely with sales and marketing teams to activate insights in the field.
Highlights
- Lead market-facing competitive intelligence to shape positioning, differentiation, and strategy.
- Analyze win-loss data to identify buyer decision drivers and inform messaging and deal guidance.
- Develop competitive narratives and differentiation frameworks based on customer outcomes and buying behavior.
- Create competitive enablement tools such as battlecards, competitor briefs, and objection-handling guidance.
- Monitor competitors, pricing, packaging, and new market entrants to identify risks and opportunities.
- Collaborate with Sales Enablement, Solution Engineering, and Solution Marketing teams for insight adoption.
- Measure success via competitive tool adoption, field feedback, and improvements in competitive performance.
- Requires 5+ years in competitive intelligence, product marketing, or related roles with strong analytical and communication skills.
- Experience supporting sales teams with competitive positioning and deal strategy preferred.
- Compensation estimated between $95,600 and $119,500 USD with comprehensive benefits including insurance, 401(k), parental leave, and tuition reimbursement.
Competitive Intelligence and Market Insights Manager Full Description
Overview:
At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.
Team Overview
Our Marketing team leads, develops, and executes PowerSchool’s global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organization’s messages across all channels to ensure we meet our sales targets. Responsibilities:
This role focuses on how buyers evaluate and compare solutions in the market today. You will uncover patterns across wins and losses, track competitive movement, and shape strong points of view that directly influence positioning, messaging, and field execution. If you enjoy synthesizing insight, shaping strategy, and seeing your work show up in real deals, this role was built for you.
Key Responsibilities
- Lead market-facing competitive intelligence to inform positioning, differentiation, and go-to-market strategy.
- Analyze win-loss data to identify buyer decision drivers and translate insights into stronger messaging and deal guidance.
- Develop competitive narratives and differentiation frameworks grounded in customer outcomes and real buying behavior.
- Create and maintain competitive enablement assets such as battlecards, competitor briefs, and objection-handling guidance.
- Monitor competitors, pricing strategies, packaging changes, and emerging market entrants to anticipate risk and opportunity.
- Partner closely with Sales Enablement, Solution Engineering, and Solution Marketing to ensure insights are adopted and activated in the field.
- Measure success through adoption of competitive tools, field feedback, and improvements in competitive performance.
Qualifications:
- 5+ years of experience in competitive intelligence, product marketing, market analysis, or a related role.
- Strong ability to synthesize research, data, and market signals into clear, actionable insights.
- Excellent written and verbal communication skills, with a talent for influencing how teams think and talk about competition.
- Experience supporting sales teams with competitive positioning, objection handling, and deal strategy.
- A curious mindset with a bias toward action and a desire to win in the market.
- Comfortable forming a point of view in complex, fast-moving environments.
- SaaS experience, education technology preferred but not required.
Compensation & Benefits:
PowerSchool offers the following benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
A reasonable estimate of the base compensation range for this position is $95,600 - $119,500 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.
EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.
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