Risepoint
Senior Marketing Operations Manager
Edtech.com's Summary
- Design and optimize workflows for content creation, page building, quality assurance, and publishing.
- Create and enforce repeatable processes and publishing standards to ensure high-quality content.
- Manage backlog for template updates, component enhancements, and marketing feature requests.
- Translate team needs into actionable requirements for Product and Engineering teams.
- Coordinate across Creative, UX, Content, SEO, technology, and Governance teams to keep projects on schedule.
- Provide tactical support for maintaining program momentum and managing the Digital Experience Platform implementation.
- Lead onboarding and training for content authors and partner marketing teams.
- Required experience includes 5-7+ years in marketing operations, web production, or content management systems, with hands-on experience in CMS platforms and content workflows.
- Strong communication skills to translate marketing requirements into operational systems.
- Preferred skills include familiarity with enterprise CMS/DXP platforms (e.g., Optimizely, Sitecore, Adobe Experience Manager), AI tools for workflow efficiency, agile methodologies, accessibility (WCAG), SEO best practices, and experience with large-scale platform migrations or digital transformations.
Senior Marketing Operations Manager Full Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make
You'll own how marketing work gets done on Risepoint's new Digital Experience Platform â the unified content management system powering websites for 100+ university partners. While others set the strategy and roadmap, you'll design the workflows, standards, and processes that help teams move fast without breaking things. This role sits at the intersection of marketing, technology, and operations, making you essential to a transformation that will reshape how Risepoint delivers digital experiences at scale.
What You Will Do
- Design and optimize workflows for content creation, page building, QA, and publishing
- Create clear, repeatable processes that help authors and designers produce high-quality work efficiently
- Manage the backlog for template updates, component enhancements, and marketing feature requests
- Translate team needs into actionable requirements for Product and Engineering
- Ensure all content meets design system standards, governance rules, and accessibility requirements
- Coordinate across Creative, UX, Content, SEO, technology and Governance teams to keep projects on track
- Provide tactical support to maintain program momentum, reduce friction, and enable the DXP implementation and management to stay strategically focused. Responsibilities may include: prepare program documentation and reporting, facilitate cross-team working sessions, track readiness across migration waves, DXP project plan management & tracking, status & leadership reports, program calendar.
- Partner with the Migration Lead to ensure systems are configured and ready for each partner launch
- Lead onboarding and training for content authors and partner marketing teams
- Establish and enforce publishing standards and quality controls
What Success Looks Like
- Teams are producing content faster and with fewer revision cycles
- Partner site launches are well-prepared with templates, training, and documentation ready on schedule
- Cross-functional teams collaborate smoothly with clear handoffs and minimal confusion
- DXP program remains on schedule with all teams providing inputs on-time
How Impact Will be Measured in the First Year
- Reduction in content production cycle time
- Improved content quality scores, accessibility compliance, and SEO performance
- Positive feedback from internal teams and partners on workflow clarity and support
Experience That Matters Most
- 5-7+ years in marketing operations, web production, or content management systems
- Hands-on experience with content workflows, CMS platforms, and component-based design
- Track record of improving processes and driving alignment across multiple teams
- Strong communication skills â you can translate marketing needs into operational systems
Experience That's Great to Have
- Experience with enterprise CMS/DXP platforms (Optimizely, Sitecore, Adobe Experience Manager, etc.)
Experience leveraging AI tools to streamline workflows and improve efficiency at scale.
- Background in higher education, EdTech, or multi-brand/franchise environments
- Familiarity with agile methodologies and tools like Workfront, Jira or Azure DevOps
- Experience supporting large-scale platform migrations or digital transformations
- Knowledge of WCAG accessibility standards and SEO best practices
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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