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Western Governors University
Consumer Insights Researcher, Brand Health
Edtech.com's Summary
WGU is hiring a Consumer Insights Researcher to study the motivations and decision-making patterns of prospective students and other priority audiences. The role combines primary research, secondary data, and competitive intelligence to inform brand strategy and enrollment decisions.
Highlights
- Design and execute research using surveys, interviews, UX research, and secondary data sources
- Translate research findings into clear, strategic recommendations for marketing and brand teams
- Track competitive positioning and category trends across the higher-education market
- Partner with marketing, brand, and analytics teams to shape campaign strategy
- Build data visualizations and storytelling that make research actionable for stakeholders
- Requires a bachelor's degree in marketing, business, or a related field and 2+ years of market-research experience
- Offers a salary range of $82,700-$124,000 plus WGU's full benefits package
Consumer Insights Researcher, Brand Health Full Description
WGU is hiring a Consumer Insights Researcher (Brand Health) to understand the motivations, barriers, and decision-making patterns of prospective students and other priority audiences, informing brand strategy, messaging, market expansion, and product development as part of WGU's marketing research team.
Primary responsibilities:
- Design and execute research initiatives using multiple methods, including surveys, interviews, UX research, and secondary data
- Triangulate insights from varied sources to build holistic stories and strategic recommendations
- Identify emerging trends, unmet needs, and segmentation opportunities guiding marketing and enrollment strategies
- Support and occasionally lead research assessing market conditions, competitor positioning, and category trends
- Work closely with marketing, brand, and communication teams to inform positioning and campaign strategy
- Transform research findings into compelling narratives using storytelling, data visualization, and business framing
Qualifications: Bachelor's degree in marketing, business, research, analytics, social science, or a related field; 2+ years of experience in market research, especially competitive analysis and brand-health consumer insights; and familiarity with research platforms such as Qualtrics, SurveyMonkey, or UserTesting is a plus.
Compensation and benefits: The estimated pay range for this position is $82,700-$124,000. WGU offers bonuses, medical/dental/vision/telehealth coverage, HSA/FSA, life and disability insurance, retirement savings, discounted tuition, and flexible paid time off. The role requires occasional travel of up to 20%, including company summits.
