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edtech.com
North Carolina State University logo

North Carolina State University

Content and Digital Engagement Strategist

🇺🇸 Raleigh, NC

🕑 Temporary

💰 $25 - $27 per Hour

💻 Marketing

🗓️ August 21st, 2025

CRM

Edtech.com's Summary

NC State University is hiring a Content and Digital Engagement Strategist. This role leads digital marketing initiatives, develops compelling content, and drives strategic communications to enhance alumni engagement and philanthropic support. The strategist ensures consistent brand messaging, analyzes data to improve campaign outcomes, and collaborates across departments to promote the university's engagement goals.

Highlights
  • Leads digital marketing through website, app, email, text messaging, and event platforms supporting over 200 alumni events annually.
  • Develops and writes content for event emails and institutional storytelling with proficiency in AP style.
  • Manages comprehensive communication and marketing strategies aligned with user experience and engagement goals.
  • Analyzes marketing data including open rates, click-throughs, and audience engagement metrics to optimize campaigns.
  • Ensures brand consistency and enhances the university's reputation across all communication channels.
  • Coordinates projects, meets deadlines, balances priorities, and supports strategic marketing planning.
  • Requires bachelor’s degree and at least three years of experience in digital strategy, communications, marketing, or content development.
  • Proficiency with digital platforms such as WordPress, marketing automation, and analytics tools like Google Analytics is essential.
  • Strong project management, strategic planning, data-driven decision making, and collaboration skills are required.
  • The position is temporary with an anticipated pay range of $25 to $27 per hour.

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